BUSINESS VIDEO MASTERCLASS
PART 3 - AVOIDING MISTAKES WHILE YOUR VIDEO IS BEING PRODUCED
10 steps to making your video production perfect
Having looked at the video production roadmap and gained an idea of the different steps in your video production, you now need to look in more detail to ensure you get the best out of everything, and importantly - that nothing is going wrong, or maybe heading that way.
The very first thing to do is to check your basics.
You’ll have done this during the tender stage, but now you need to check it again just to make sure.
- Write down the objective or goal of your video. Avoid having more than one objective where possible as this will dilute the core message, and potentially make your video message less actionable.
- Write down who your intended audience is. Who buys? Who influences?
If you do this, then any subsequent discussions on script or visuals, or anything else that turns up, can be judged by your Objective and Audience.
If some element (content) of your video doesn’t propel you faster to your goal it’s no good.
If something isn’t immediately relevant to your audience needs then it’s no good either.
For example, showing off your capability is only useful if it builds the Authority & Trust you need to convince the customer.
Always keep your objective & audience in the front of your mind. It's the ruler that'll help you make decisions downstream.
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