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BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

MASTERCLASS | PRODUCTION | PART 3 - AVOIDING MISTAKES WHILE YOUR VIDEO IS BEING PRODUCED

PART 3 - AVOIDING MISTAKES WHILE YOUR VIDEO IS BEING PRODUCED

10 steps to making your video production perfect

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Having looked at the video production roadmap and gained an idea of the different steps in your video production, you now need to look in more detail to ensure you get the best out of everything, and importantly - that nothing is going wrong, or likely to go wrong.

The very first thing to do is to check your basics.

You’ll have done this during the tender stage, but now you need to check it again just to make sure.

- Write down the primary objective or goal of your video. Avoid having more than one main objective where possible as this will dilute the core message, and potentially make your video message less actionable. You can have secondary goals if they align perfectly with your primary goal.

- Write down who your intended audience is. Is it customers? Is it your workforce? Is it a segment of a particular audience? Who buys? Who influences? Who do you need to influence?

If you do this, then any subsequent discussions on script or visuals, or anything else that turns up, can be judged by your Objective and Audience.

For example:

If some element (content) of your video doesn’t propel you faster to your goal it’s no good.

If something isn’t immediately relevant to your audience needs then it’s no good either.

For example, showing off your capability is only useful if it helps builds the Authority & Trust you need to convince the customer, which is a polite way of saying don't boast in your video.

Always keep your objective & audience in the front of your mind. It's the ruler that'll help you make content and production decisions further downstream.

Let's start the 10 steps.

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