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BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

MASTERCLASS | PRODUCTION | 1: RESEARCH & DISCOVERY IS ESSENTIAL

PART 3 - AVOIDING MISTAKES WHILE YOUR VIDEO IS BEING PRODUCED

1: Research & discovery is essential

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Well begun is half done is the time-honoured phrase that springs to mind whenever Research is mentioned.

Yet while many videos companies do some research on their clients, many don’t. Or it's very superficial.

You often get a scenario where the customer - you - hands over a part-complete script to a video producer who has promised you a clear clean video based on an agreed style & specification. And that’s it.

I have strong views here, as this is how potential mediocrity can slip through the net, which means your audience will abandon your video more often if you're a marketer, or your workforce audience will fall asleep if you're a trainer or safety manager.

So what exactly do I mean by this?

Your video should be - has to be - a match winner, an actionable video that makes viewers carry out a pre-determined action, such a completing a contact form, downloading a demo, complying with rules, etc.

For example:

- A marketing video should generate the maximum possible amount of actionable leads & names for your contact form or automation funnels.

- A training or safety video should be remembered and applied at work every day

Google like to call these Actionable videos and so do I. They should increase your site conversion ratios, such as the % of visitors who engage with your site in some way. They should reduce accidents.

Your video needs to do more than make customers or workforce more aware of your offer, or requirement, or technology, or services & products. They need to remember it well enough to repeat it easily to colleagues, and the rest of the decision chain.

I’m sure you won’t, but the worst thing is to take research for granted and assume you know everything already. Now's the time to be radically open minded and look closely.

And there’s not only you - your video producer should understand this too. It should be embedded in them.

Obviously if you’ve bought bargain basement prices, then you’ll be obliged to do all your own research.

If you’ve paid a bit more you should expect your video producer to be big part of this research.

Marketing & Training video products price list

VIDEO PRODUCTS PRICELIST

Marketing video prices here

Safety & Training video prices here

Exact prices for all standard runtime videos
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