BUSINESS VIDEO MASTERCLASS
PART 3 - AVOIDING MISTAKES WHILE YOUR VIDEO IS BEING PRODUCED
1: Research & discovery is essential
Well begun is half done is the time-honoured phrase that springs to mind whenever Research is mentioned.
Yet while many videos companies do some research on their clients, many don’t. Or it's very superficial.
You often get a scenario where the customer - you - hands over a part-complete script to a video producer who has promised you a clear clean video based on an agreed style & specification. And that’s it.
I have strong views here. I think this is recipe for failure, or at least only part achievement of what’s possible.
So what exactly do I mean by this?
Your video should be - has to be - a match winner, an actionable video that makes viewers carry out a pre-determined action, such a completing a contact form, downloading a demo, fixing a meeting, etc. Otherwise why bother?
Your video should generate the maximum possible amount of actionable leads & names for your contact form or automation funnels.
Google like to call these Actionable videos and so do I. They should increase your site conversion ratios, such as the % of visitors who engage with your site in some way.
But maybe your video is only intended to make customers more aware of your offer, or technology, or services & products, so that they could repeat it in their sleep - or at least repeat it easily to colleagues, and the rest of the decision chain.
I’m sure you won’t, but the worst thing is to take research for granted and assume you know everything already.
And there’s not only you - your video producer should understand this too. It should be embedded in them.
Obviously if you’ve bought bargain basement prices, then you’ll be obliged to do all your own research.
If you’ve paid a bit more you should expect your video producer to be big part of this research.
As a valued visitor to Business Video Masterclass, you’re now welcome to a FREE 15 minute personal consultation with me, where you can ask about a video problem that’s on your mind.
I’ve spent most of my professional life solving real world video problems.
It’s relaxing for me. I enjoy it. So please share your ambition or concern, and I’ll do my best to help.