You should now have

- drafted your trial script

- incorporating your key messages from a customer or workforce perspective

- and you’ll know how long your video ought to be.

You’ll also have a clear idea of the visual style you prefer

- one that’ll differentiate you in your market sector, or make your message more effective.

You'll also be getting a better idea of what it all might cost.

So you’re now ready to move onto the next stage in getting your costs finalised.

You now need to speak to a video producer.