Skip to content

BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

MASTERCLASS | PLANNING | NEGOTIATING PRICE FOR A SERIES OF VIDEOS

Part 1 - Planning an effective business video

Negotiating price for a series of videos

image8

Asking a video producer for a single quote for one single video, and expecting a 5 off price because you promise to buy more later, will merely raise polite eyebrows, unless they’re quietly desperate for your business.

Let me explain.

While you might think you’re offering the producer a great future opportunity to win a big contract later, most video producers have seen promises like this vaporize for a variety of reasons:

- you later change your mind

- you never complete 5 videos and only ever make 3

- you personally move to another job, and your replacement has completely different ideas

- your company merges or gets taken over

- other factors come into play and affect your video demand.

To get the lowest package price, It’s better to order at least 3 videos on Day 1 to show that you mean what you say.

If you press the producer hard on price for a package, you’ll possibly end up with a very junior freelance editor living 10,000 miles away doing all the work behind the scenes.

This may be fine. Some juniors are very talented & reliable, and maybe your videos aren’t difficult to make.

All this happens because the video company will be looking for ways to produce your video cheaply enough to win your contract.

There are lots of variations on this too, especially if you’re in a hurry, and time-pressure deadlines are a factor.

Marketing & Training video products price list

VIDEO PRODUCTS PRICELIST

Marketing video prices here

Safety & Training video prices here

Exact prices for all standard runtime videos
Start making accurate plans

A fireworks tale

Here’s a quick story-with-a-message that amused me:

I once met a breezy fireworks sales exec, representing a Chinese fireworks company looking to break into Europe.

He smiled as he told me how the big retailers always pressed him hard to lower the price.

Now I know for a fact that major retail buyers are scary people. They don’t generally make a rep smile.

So I asked him “how come you’re smiling?”

He said that the Chinese always smiled and bowed very politely when asked to lower their price.

And they always came up with a lower cost when buyers requested this.

Nothing was too much trouble for them. They always came up with the right price for the buyer.

Except that later the buyer found all they did was put less gunpowder in the fireworks!

Video production is a bit like fireworks.

You get what you pay for.

If an effective actionable video is your goal, then you need to ask your producer about who they’ll get to do the work, their name for example, and examples of their previous work.

And will you be allowed to talk to them directly, or will you have to use a go-between?

It's best to know these things in advance and have the full facts.

Call: 0044 1695 726887
Rossiter & Co Ltd | Registered in England
Reg. No: 4333515 | VAT No: GB483622044
STUDIO ROSSITER © 2020