BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

BUSINESS VIDEO MASTERCLASS

LEARN HOW NOT TO GUESS

MASTERCLASS | PLANNING | HOW MUCH MONEY SHOULD YOU SPEND ON A VIDEO

Part 1 - Planning an effective marketing video

How much money should you spend on a video

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I’m going to touch on price first and what you have to pay, as everyone knows video is expensive.

A single video might cost you more than your whole website.

A suite of strategic videos (and you’ll probably need this) is a major expense.

So let’s dive in and talk about the money as it’s the biggest hurdle and, without it, it’s much more difficult to make a video anyway.

What I’m not going to do is to prove to you that video will make you money.

There are hundreds of websites all telling you this same thing, and you’ve probably made a video or two already, or at least know someone else who has.

So where to begin.

If someone asks me how many videos they need, I say: “One Per Page Minimum”.

That’s right, a video for every page of your website.

This is your ultimate goal.

And this is also an expensive goal.

So we’ll start at the beginning with one video, your next video, and work out what you should pay for it

- so you get exceptional value for the least possible spend.

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