BUSINESS VIDEO MASTERCLASS
Part 1 - Planning an effective marketing video
How much money should you spend on a video
I’m going to touch on price first and what you have to pay, as everyone knows video is expensive.
A single video might cost you more than your whole website.
A suite of strategic videos (and you’ll probably need this) is a major expense.
So let’s dive in and talk about the money as it’s the biggest hurdle and, without it, it’s much more difficult to make a video anyway.
What I’m not going to do is to prove to you that video will make you money.
There are hundreds of websites all telling you this same thing, and you’ve probably made a video or two already, or at least know someone else who has.
So where to begin.
If someone asks me how many videos they need, I say: “One Per Page Minimum”.
That’s right, a video for every page of your website.
This is your ultimate goal.
And this is also an expensive goal.
So we’ll start at the beginning with one video, your next video, and work out what you should pay for it
- so you get exceptional value for the least possible spend.
As a valued visitor to Business Video Masterclass, you’re now welcome to a FREE 15 minute personal consultation with me, where you can ask about a video problem that’s on your mind.
I’ve spent most of my professional life solving real world video problems.
It’s relaxing for me. I enjoy it. So please share your ambition or concern, and I’ll do my best to help.