BUSINESS VIDEO MASTERCLASS
LEARN HOW NOT TO GUESS
BUSINESS VIDEO MASTERCLASS
LEARN HOW NOT TO GUESS
MASTERCLASS | PART 1 - PLANNING AN EFFECTIVE MARKETING VIDEO
Part 1 - Planning an effective marketing video
DISCOVER HOW TO AVOID COMMON PLANNING MISTAKES
Spending the right amount of money neither too much nor too little
Calculating exactly what resources you need to be the winner in your market
Writing a draft script even if you're not a good writer
Identifying the video style that works
Part 1 Contents
Making your video vision effective in the marketplace
The key points we’ll learn together
How much money should you spend on a video
Examples of paying too much or too little
Beating the 1st cost mistake: Finding your most effective video message
Beating the 2nd cost mistake: Getting the video runtime right
What about video abandonment rates?
Why it pays to calculate video runtime in advance of buying
A handy tip for calculating how much filming you need
How writing a draft script first will stop buying mistakes
How to draft a trial script
1: Agree the video goal
2: Make a list of what really matters to your customer
How to write an actionable video script
3: How to draft your script more professionally
4: Now halve your script
5: Don’t guess - do a word count and be certain
What you get from a trial script - the deliverables
Identifying the most effective visual style for your video
1: Before you speak to any producer
2: Save your list of urls
3: Divide your list
4: Go for goal
5: Tell your potential video suppliers
What if you can't decide a video style
Picking a style for a series of videos
Negotiating price for a series of videos
A salutary tale
The day rate solution
