BUSINESS VIDEO MASTERCLASS
Part 1 - Planning an effective marketing video
DISCOVER HOW TO AVOID COMMON PLANNING MISTAKES
Spending the right amount of money neither too much nor too little
Calculating exactly what resources you need to be the winner in your market
Writing a draft script even if you're not a good writer
Identifying the video style that works
YOUR GOAL: TO WIN MORE LEADS FROM YOUR NEXT VIDEO.
Part 1 Contents
How writing a draft script first will stop buying mistakes
How to draft a trial script
1: Agree the video goal
2: Make a list of what really matters to your customer
How to write an actionable video script
3: How to draft your script more professionally
4: Now halve your script
5: Don’t guess - do a word count and be certain
What you get from a trial script - the deliverables
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