BUSINESS VIDEO MASTERCLASS

BUSINESS VIDEO

MASTERCLASS

MASTERCLASS | FOREIGNSPEAK | GETTING THE RIGHT ACCENT

PART 5 - GETTING FOREIGN LANGUAGE VERSIONS RIGHT

Getting the right accent

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Your video company should find the best possible voiceover accent as a matter of course.

For example, a Hannover style accent is often seen as best for Germans, compared with a Hamburg or Munich accent (low or high German).

French often sounds best with an accent from somewhere between Paris and Tours.

Southern French might sound quite wrong, creating the wrong impression.

Another common question is whether you should have your English accent video redone for the US market?

I’d say yes.

The US is a giant market, and worth the spend.

It’ll help make American buyers feel they’re buying locally and not from someone 3,000 miles away.

And there are no costs for a full localisation with a US accent, except maybe altering infographic captions from “s” to “z”, and suchlike, eg, from capitalise to capitalize, or colour to color.

This is quick to do, and shouldn’t cost much, if it’s needed at all.

As a valued visitor to Business Video Masterclass, you’re now welcome to a FREE 15 minute personal consultation with me, where you can ask about a video problem that’s on your mind.

I’ve spent most of my professional life solving real world video problems.

It’s relaxing for me. I enjoy it. So please share your ambition or concern, and I’ll do my best to help.

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