You’ve decided to use a web video as part of your new marketing campaign.
A web video is a great promotional tool – there’s no better way of delivering your marketing message. You just have to make sure it’s delivered in the right way.
The tone of your web video must be consistent – and it must reflect the unique selling points of your product or service in a way that’s easy to understand.
And one major thing that dictates the tone of a web video is its length.
A short web video
A short web video – one that’s around 30 seconds in length – needs to deliver a message that’s simple and to the point.
A video that tells the viewer:
> what you offer
> why it’s great
> and how they can get it.
For a short video, you have to Sell.
A long web video
A typically long web video is around 2 minutes in length.
Something that’s this long needs detail. For a video like this, you need to Tell.
If you Tell then you’ll engage the viewer – you don’t have to rely on them already knowing the details of your product or service.
And you’re not forcing an obvious pitch onto them – instead, you’re giving them the details they need to make a well informed decision.
After all, nobody likes to be sold to – we know what we want and we don’t need anybody to tell us otherwise!
Web video production – when to Tell not Sell
The Selling experience can be very exciting over a short period of time – but try Selling to somebody over a long period of time and they’ll find it oppressive.
Telling – on the other hand – can be long winded, and not beneficial to anyone who’s limited for time.
When deciding between making a
> Tell web video
> or a Sell web video
The questions you need to ask are:
> How much information does my product or service require?
> And how much time does my audience have?
When time is available – and needed – then Tell.
But if time is not available – but of the essence – then Sell.
Click here to find out which type of video is right for you.