Web video production is a relatively young industry.
Though in 2012 it is – in terms of bandwidth usage – the most dominant product of the web, it was not a part of the internet’s early history.
In bye gone days, the web was originally designed for transferring text based information through an interactive dashboard at CERN – CERN being the European Organisation For Nuclear Research.
Its operation was very low spec, it offered very little, in no way did it provide video solutions of any type except download.
Obviously this was due to low level of technology that was available at the time – low processing speeds for servers and PC’s paired with an average data transfer speed of 28.8kb a second.
Please excuse the geek talk. What the above basically means is that the web was not designed for web video.
But – as we all know – it did adapt itself for web video.
How web video made the web evolve
The web has always been graphical – so the implementation of media was always going to add to the web’s overall visual experience.
Eventually, the HTML coding behind the internet developed.
This development allowed images and sounds to be placed on websites.
The demand for web based media meant that the web would have to evolve – and become video friendly.
So began the concept of web video (click here to learn more about the concept of web video).
The influence of DVD’s
DVD’s made the distribution of video in a digital format the norm.
VHS, tape and film were thrown away and video’s began to be watched on both the home TV and on the computer.
Though viewing a feature film on a computer is not the most enjoyable of experiences, it was accepted that the web doesn’t just have to be solely for text and still images, like a well scripted online book.
People wanted to experience video on the computer – as well as become the presenter of their own web video.
So, they got out their list of amateur contacts and began making amateur productions.
And, as the demand for web video grew, so did the technical possibilities – and the sometimes high quality of results.
Computer graphics were not just limited to studios – there was a massive increase in the number of people being creative.
The web video’s they produced became more and more sophisticated.
Processors (and processes!) became more powerful and bandwidth became faster and more accessible.
Websites like YouTube and Metcafe were launched.
Amateur film makers became the “web video team” – and they could deliver their projects to the web for free
There was no need to plan a distribution date – as soon as the shoot and editing was finished the web video could be uploaded.
The news was spread and web video was born.
And from this grew all the online web video brands we now take for granted.
Click here for more on web video production.