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Last week I gave you the first 3 of 5 ways to identify your web video’s Remarkable Proposition, which you can find here

I hope you’re ready for the other 2

4. Get the feature benefits right

The feature benefits that you put in your web video should suit each individual viewer profile.

This can be tricky.

Your product or service may have just 1 feature benefit – or it may have 10.

For a web video, you ideally need 3.

The question is – how to I identify them?

And the answer – you pick the 3 that stop the pain.

And what’s the pain?

The pain is the frustration the average web surfer is experiencing in trying to find what they’re looking for.

Let’s just say that to stop it, they can only:

> type 3 things into Google

> and your product or service can offer these 3 things.

What are they?

Got them? Good.

Now put these feature benefits into your web video.

5. Get a good call to action – or CTA

A pretty obvious point – but something that you should never forget.

Your web video should always finish by telling the viewer how to contact you, your sales team or – even better – how to actually purchase or subscribe to your product or service.

This is a tried and proven sales technique.

The last thing you want to do is make your viewer want to buy and then leave them wanting!

Again, I know I’m stating the obvious, but you’d be surprised by how many people fall into this trap!

5 ways to identify your web video’s Remarkable Proposition

To summarise, these are:

1. Check out your competitors

2. Use the least amount of words possible

3. Make it repeatable

4. Get the feature benefits right

5. Get a good call to action – or CTA

Click here to find out more about how to identify and show your Remarkable Proposition through a web video.

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