A Remarkable Proposition is the unique offer you make that stands out from the crowd – from all your competitors.
I don’t mean a list of features or a list of benefits – I mean a Remarkable Proposition.
For example, phrases like …
> “Does everything in one stroke”
> and “Less than half the price of our competitors”
… are unique offers.
As opposed to just producing a boring list of spec items like:
> contains titanium steel
> priced at £19.99
Specifications don’t sell, they’re not dynamic – and they simply won’t work with the pace and structure of a web video.
Here are the first 3 of 5 ways to identify your web video’s Remarkable Proposition.
You’ll get the other 2 next week.
1. Check out your competitors
Look at the Remarkable Propositions they use.
How does yours stand out head & shoulders above theirs?
In comparison to what they have – what is it that makes your proposition so remarkable to the 2012 viewer?
Identify this and then implement into your web video.
2. Use the least amount of words possible
Your remarkable proposition may be something like “it works in the rain” or “we do better for less”.
Or you may have a numerous advantages over your competitors – all of which you want to emphasise.
Whatever you’ve got, it needs to be expressed in the least amount of words possible.
When it comes to delivering your message, 5 words are better than 10 – and 3 words are better than 5.
3. Make it repeatable
You want people to talk about what you do and what you’re trying to sell – so the message within your web video has to be repeatable.
As does your remarkable proposition.
Don’t be too wordy or detailed – you’ll turn the viewer off.
But at the same time you don’t want to be too gimmicky – it has to mean something, it has to have valid content and it has to make sense.
To achieve this – before you start making your web video – get somebody from outside of your business to read it.
Whether it be a friend, a brother or a mother – get a someone who will be honest and has nothing to lose or gain by what they say.
If they like it, understand it and – due to it being easy to learn – remember it a week later then you’re onto a winner.
Your web video is your best shot at getting your message across
And your remarkable proposition is what you have to deliver to make whoever is watching buy.
It’s worth taking the time to get it right – your web video payback will increase for it.
And click here to find out more about how you can deliver your remarkable proposition through web video.