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Q: I represent an agency that matches the training needs of businesses and organisations to an online database of training providers containing over 100,000 university-approved courses

I have a series of seminars coming up in the UK, Europe and Asia, and I’d like a DVD to introduce each session. It needs to be something that will truly blow the audience away and make them realise the extraordinary possibilities to follow.

What do you you recommend?

Training Provider

A: A seminar intro DVD that will blow the audience away? Tall order, huh!

Actually producing a DVD like this is not as difficult as it first sounds.

I’d recommend 60 seconds of runtime to get your key message points across. Any longer and I suspect the jam will start to be spread too thin, and the effect will start to weaken.

I’d also immediately recommend having new music commissioned for your DVD. This way you can pick a style of music that you think will really grab the audience. And you can have a music piece that will evolve in an audience-uplifting way over the available 60 second runtime.

It’s possible to find off the shelf music that could do the job, but most of it starts to sound repetitive after 30 seconds – a standard TV ad length. I don’t think repetition is what you want if you need to excite the audience in the way you say.

There are a number of composers around who will write 60 seconds for you and not charge a fortune. Quite the opposite. They’ll be glad to meet a new client.

Visually I’d suggest producing something in the style of our 60 second instant credibility videos

Your database information matching service will suit the style.

If your product was something more tangible like, say, a mechanical digger, which has to be visually seen then I’d suggest a video with a camera shoot. But since your service is”invisible” then it’s ideal for a high impact animated graphic approach loaded with special effects that will dazzle a waiting audience.

For greater impact I’d suggest producing in HD.

HD will cost you more, but it offers a much denser image and is more suited for projection.

A standard SD DVD will tend to look more bleached out when projected on a stage. A HD (or HDV to give it its technical format name) DVD will hold up with stronger colours and greater definition and clarity.

HD can be supplied in mpeg2 format which will run off your laptop, though you’ll probably need to spend a few dollars to buy buy a new codec in order to play it.

As to the message in your DVD? I’d keep it simple, as you’ll also want a version of the DVD that streams from your website, possibly on the home page.

A simple script homing in on the 3 main things your service delivers, followed by a brief proposition will probably make a good message structure that can be used both to introduce your seminars and front your web site.

Increasingly we find seminar DVDs and presentations are becoming more important compared to 10 years ago, as more companies are using seminars as profitable routes to market, edu-taining customers, and lifting the occasion beyond a simple powerpoint delivery.

In the Asian market you’ll particularly find that a well-produced UK DVD will blow away your seminar audience.

© Studio Rossiter 2008

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