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Q: I am interested in discussing our forthcoming presentation requirements for a sales event in London. I should make it clear that we have a limited budget for this event. How can we proceed?

Marketing Manager
Recruitment Agency
London W1

A: Using a multimedia presentation for a sales conference presentation will make a more powerful impression onstage at your event.

To help assess the cost, we need to know exactly how many slides are required for the presentation.

To find this out I’d suggest producing a quick powerpoint yourself first, something basic in black and white, no pictures, which maps out all the slide content you require.

If you send this to us, then we can estimate how much your multimedia will cost, based on your exact presentation content rather than a guess-timate.

This approach will save you money, as:

> You won’t require script development help

> We can see exactly what you need, and price accurately

There are other factors that determine the cost of a multimedia presentation. These mostly focus on the amount of originality that has to go into each slide.

I’s suggest the following three key features as a basis for a budget sales presentation:

> Animated caption text

> Original layouts

> Interesting images

Keep to these basics and your presentation will cost less.

Let’s look at each briefly

Animated Caption Text

How complex is your animation required to be?

Obviously you need animation that is more sophisticated than a powerpoint presentation offers. But how much more?

Certain types of animation are very quick to produce and therefore cost a lot less than others, such as animated caption text.

As mentioned above, caption text that animates-on in an engaging eye-catching way is relatively inexpensive.

And obviously the opposite applies: Sophisticated original artwork that choreographs to music as it gyrates over the screen is going to cost more.

So stick to animated caption text, and you’ll save money straightaway.

Original Layouts

What you will need as a basic requirement is that every screen looks different to the rest, with different layouts and styles of image.

Using different layouts ensures the audience can’t predict what the next slide is going to look like.

This is important as it’s this predictability that bores audiences.

So each slide needs a certain amount of originality injected into it.

And this is something that your typical powerpoint doesn’t have.

Note: Layouts don’t need to be radically different. They just need to be interesting enough to avoid the boredom of the typical repetitive template look.

Interesting Images

Lots of images are required for presentations, more than people usually suspect.

Any good studio (like ours!) will have a store of high quality generic images, and access to more through subscription libraries.

You’ll also have lots of photographs of sales staff and premises which are always good to show at a sales presentation, as staff like to see familiar things they can recognise.

The difference that a studio provides is the designer’s skill to select and enhance all these images so they look good, as images in their own right, and more importantly look great on the page.


To produce a sales presentation on a limited budget, follow these four points:

> Put together a quick powerpoint so the length and scope of your presentation can be accurately assessed.

> Stick to caption text animation rather than elaborate effects

> Use a variety of simple layouts. They won’t be predictable (and therefore boring), but they will be fairly quick and inexpensive to develop

> Use snapshots of staff and premises mixed with quality photo library images.

By focussing on original layouts, interesting images and eye-catching text animation you’ll find you can produce an effective sales presentation slideshow on a limited budget, one that sales staff will enjoy watching, and you’ll be proud to deliver
© Studio Rossiter 2007

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