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"We're looking for someone to turn our written help guides and tutorials into bite-sized explainer videos that are interesting, eye-catching and informative in a way that is also in keeping with the brand and tone of the company.

I think we'd be better off trying to create a series of "Intro Video's" rather than tutorial videos.

We're frequently making improvements and changes to our software so I'd be worried that in-depth tutorials would go out of date quickly.

We need roughly a 1 minute Intro Video for each of the 8 elements of our system, and we'll need assistance with the scripts."

Marketing Manager, Surrey


The real underlying problem here is to find a solution that works for your budget.

Because you're looking at a series of 8 videos, the overall unit cost per video becomes critical

- as an extra £500 on any single video might be an acceptable cost increase to get better quality

- but when spread over 8 modules the £500 quickly becomes £4,000 which might be unacceptable, unless you have deep pockets.

So what you need to look for is a choice of solutions

- each at different price points.

To help you understand this, I'd like to explain how software tutorial videos are costed.

This will help you match your preferred solution to your budget.


What determines software video cost and quality

The time spent by the video editor in producing a digital training video is the biggest single cost.

For example, one style of video can be produced at a rate of 3 runtime minutes per day.

By comparison, a high-end explainer video can only be produced at a rate of 30 seconds per day

- as this style requires a lot more time from the video editor.

To help see this, here are 3 examples of digital training videos at different price points.


Low end tutorial video

To get really low price with fairly high end quality, the optimal route is to supply the studio with ready-made powerpoints which can be used as storyboards to turn into full-blown video.

Video like these can be output at a rate of 3 runtime minutes per day.


Standard tutorial video

Please see examples of software tutorial videos here

To achieve this level of quality:

> You supply: Script outline & objectives

> The studio supply

- a script writer to polish the supplied outline

- a full storyboard for you to approve

- professional voiceover, graphics, animation & editing

Video like these are produced at a rate of 1 runtime minute per day.


High end tutorial video

These are usually bespoke explainer videos.

You can see examples of explainer video quality here.

Typically these are output at a rate of 30 seconds per day.

They use whatever animation, graphics or motion video effects are required to explain the module.

Alternatively, you can also do live filming with a cast of actors to dramatise typical workflow scenes.

Clients often spend more at this level for tutorial or training videos, where something special is needed, eg, for a flagship module.


As you can see, the price of a video is determined by how much finished runtime footage a video editor can deliver in a day.

Low end: 3 minutes per day

Standard: 1 minute per day

High end: 30 seconds per day

Hopefully this will enable you to compare different video tutorial videos at different qualities

- while knowing how this impacts on your budget.

Commercial video studios charge between £200 and £600 per day.

Hopefully, now you'll be able to compare:

1 - daily studio rates directly, like for like.

2 - the different quality levels of production - like for like.


Calculating your specification

Finally, before going to tender, you need to determine:

1 - how many videos you need

2 - which quality each video needs (low, standard, high)

3 - your overall training video budget


This approach enables you to

- work out your best bang-for-buck

- spending only where necessary

- and reducing spending where acceptable.

This approach will get you software tutorial videos at an affordable cost.


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