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If you have decided you need an animated web video for your marketing campaign and are looking to choose a supplier and start production – then this book is for you!

Having decided that animation is the way to go, the next step is to choose the style that best represents your company.

In animated video, there are many styles to choose from and only one will be right for you.

This book will show you how to arrive at that perfect style.

Once it has the right look and feel, your video will achieve two things for you:

1. Form an emotional connection between your audience and your company.

2. Help them to visualise using your services.

However, get the style wrong and you could fail to inspire your audience or, worse, put them off.

Ready to start planning your next animated video? Please read on!





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