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Q: I need a presentation for a mediation in which I will represent a medical centre. I envision using a side-by-side of an x-ray film and a C-scan, with arrows or icons that will migrate from one side to the other, pointing out the portions of the x-ray that are the same as portions on the CT.

Also, I want an animation of a perfect, healthy spine, as well as of a man standing behind a woman who is lying flat and lifting her head gently and a tractor trailer ramming into the rear of an ambulance.

I will need to use portions of videotaped depositions (on DVD) and would like to get creative with this portion. I can travel to you with the films, video, medical record needed, etc.
Is this something that you would be interested in doing? It will be approximately 15-20 minutes long.


A: Your multimedia presentation comprises three main elements:

> stills with captions and graphic images, inc a simple enactment of the injury

> 3d animation of the spine

> shooting and selective editing of interviewees on video

The first good news is that the overall multimedia from which you can launch your animations, slides, and video only needs a basic clean design, so the design costs will be low.

The overall flow of the presentation can be scripted and developed initially as a simple powerpoint which will:

> act as a map to test that the crucial information you have to relay flows absolutely in the correct sequence. This will allow you to feel sure in your own mind that the presentation says what you need it to say.

You need to consider that 3d animation can be expensive.

There are probably 3d models of the spine available to purchase ready made. It’s over a year since I looked for ready-made medical animations, but I suspect they’ll be for sale at a reasonable price.

An important budgetary item is that any 3d animation of the spine requiring detailed articulation will add thousands to the bill as the work is complex and takes a relatively long time to produce. If very basic broad movements are sufficient then everything will be quicker, easier and much cheaper.

Shooting interviewees is straightforward, but you have to remember that video shoot crews charge at a daily rate whether for 1 interview or for 10, so where possible try to get interviewees together in one location, rather than hire a video crew to travel here there and everywhere.

Since you’ll be attending the video shoots, you’ll be able to subsequently give the editor clear directions as to how selectively you need the video clips editing, which means editing should be relatively quick and easy.

Likewise with the charts and scans: If we digitise these first as graphics, you can indicate the arrows and pointers and captions you need, and a designer can develop these so they look professional, and clear to understand for a non-medical audience.

Once all the component parts of video, 3d animation, charts, text slides and such are developed, the whole presentation can be programmed to function as a click-through multimedia presentation, similar in operation to powerpoint, but much smarter as it will include all the extra features needed to combine all the different components.

This should be everything you need to present a clear case for a non-pro audience.

Examples of multimedia presentations using a mix of video, animation and graphic components can be found here
© Studio Rossiter 2006

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