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There’s a new way to get video budget, and that’s to repurpose your existing videos to make new video

– and it’s incredibly cheap to do compared with the cost of originating a new video from scratch.

How does it work

Let’s say you already have 2 or more existing videos and you’d like to make a third video.

Combining previously filmed footage into a new storyline is easier than you think.

Here are 5 steps to help you through.

Step 1 – draft out a script or bullet point content for your new video.

It needn’t be detailed – it’s just a sketch of ideas at this stage.

Step 2 – look through your existing video assets and see if any of the footage would work for the new video.

For example, if you wanted to say “our company performance is a reflection of you – the people who work for us every day – our valued colleagues.”

You may well find that showing generic footage of your offices, work teams, plant or outlets actually fits the above sentence.

Now add in a stylish caption or two, such as

> our company
> you
> our valued colleagues

Already you can see the line taking shape visually.

Now flip the footage left to right so it doesn’t look identical to the original footage

– and crop in to zoom closer on each clip.

Voila! A new sentence from old video – just from flipping and cropping the original.

Step 3 – do this for every line in the new video.

Try and identify where your existing footage could work for your new video idea.

Step 4 – if you’ve still got blanks in your video where the existing footage won’t fit as it looks too wrong

– then go to shutterstock video library and see if any of their clips-for-rent work for you.

You’ll easily find a few clips.

Step 5 – present your idea to your video production supplier then:

> ask them to help fill in where you’ve got blank spots, or weak areas. They’re creatives so they should be good at this

> ask them to suggest a different voiceover so the new video sounds different to the old. Perhaps use a male voice where previously you used a female voiceover artist.

> ask them to produce a budget figure for doing the work.

Their cost should be substantially lower than if they’d been asked to originate all the footage from scratch.

What if it’s impossible to make a new video from old

Sometimes it is plain impossible to repurpose old footage into new video.

As a consolation prize, the old footage can

> often be used to visually enrich the new video, improving it

> save on the cost of a day filming, reducing a 2 day shoot to a 1 day shoot.


2016 Guide to Digital Marketing



Opportunity awaits the manager with a creative eye.

You’d be surprised at how far you can stretch old footage into new video – or parts of a new video, still saving on cost.

And you can fill in the blanks with library footage or still images.

Make your video producer your ally in this project and they’ll help develop your ideas creatively so your new video looks and feels different to the old video.

Re-using video saves you money and time spent on filming.

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