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Q: I’m looking to do a interactive presentation dvd or cd business cards to send to my customers instead of sending brochures.

Can you give me an idea of how this would work for me and how much it would cost.

Do you have any demo videos?

Sales Manager
Outdoor Leisure Industry


A: First off, it’s a great idea to send any sort of video to your customers. Your outdoor leisure services are so visual and fun-focussed that they have to be seen to be believed.

There are so many different ways to show this, whether as DVD menu options showing a chapter by chapter tour of all you offer, or as a single short high impact video. It all depends on your budget. But the more video you shoot, then obviously the more it’s going to cost you.

Since your customers are all domestic at-home users rather than business customers, then DVD is the obvious choice. The whole family can sit together and enjoy the fun.

CD is a better choice for business as many people can play a CD at their desk, or have easy access to a PC. A DVD player often requires a trip to a meeting room or training room, and this may have to be booked in advance – all barriers to a fast easy play.

As for CD business cards? I still don’t take these seriously. Often they’re a hidey hole for a dreadful company powerpoint. By comparison, a CD or DVD with great design on the disk looks like it’s worth a play.

If you’d like to see demos we have lots of galleries online.

contd tomorrow …/

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