Why should there be secrecy?
Most software developers know that one of the most effective tools for selling their software is a software demo video.
A software demo video can instantly create interest with the viewer – and make them more likely to buy.
So it goes without saying, most software developers would like a software demo video to help them boost their sales.
But what do you if there are sections of your software that you can’t show to the general public?
What if you can’t risk your competitors seeing your special features?
The answer is simple:
Give your video editor the task of selectively showcasing your software!
Why keep secrets?
Here are 7 reasons for secrecy we hear from our software developer customers:
> it’s a competitive market with others producing similar solutions
> there are certain features that only you do – and can’t risk the competition seeing
> there’s a timed launch of the solution where secrecy is needed for a soft launch
> to demo for new clients without showing data from previous clients
> because your solution is still in beta – and you’re cagey about making a pre-release announcement
> to tease the customers – to rack up sales in advance, ready for hard launch
> you have confidential data – that cannot be seen
All of these are valid reasons for secrecy – but how can your editor solve these problems?
Tricks of the Trade
There are many ways for an editor to show only what needs to be shown – and nothing more.
Through knowing some of these tricks yourself, you’ll see that even your top secret solution can have a software demo video to represent it.
Here’s a few of the most popular methods in the editor’s toolkit:
Rearranging the Screen
It may sound simple, but by masking out or rearranging certain areas of the screen, you can:
> delete functions or data that cannot be seen
> give prominence to special features
> push down some of the ‘me too’ functions that all developers are offering.
All of this can be done by your editor – right in the edit software.
Using depth of field to blur out data
By using a shallow depth of field, the editor can blur out specific areas of the screen – that can’t be seen – whilst leaving the areas that you do want to be seen in crisp focus.
See in this example how you can see that there’s a feature called ‘Alerts’ – yet the detail underneath can’t be read.
Not only is this an effective tool for hiding areas of the screen that you don’t want to be seen – but it drags the viewers attention towards the area of the screen that you do want them to see!
Use fake data
Every piece of data that you see on screen can be replaced with realistic dummy data.
Whilst this can be a little time consuming for the editor, it certainly is effective.
Using this method can be particularly useful if your current demo rig doesn’t contain enough data to show the full scope of your solution – or if all of your data can’t be disclosed.
To see how effective this ‘fake data’ method is, take a look at our Software Video Page
Points go to those who can spot which of these videos has had all of it’s data replaced!
Whatever your reasons for keeping parts of your app secret, an experienced software demo video editor can find a workround that:
> keeps your secrets safe
> yet gives your app maximum publicity through video.