How Much Should I Budget For My Web Video?
The budget of your web video mainly depends on its length.
And the length of your web video depends on:
> Your company message
What’s your company about? What do you offer that nobody else does?
That’s your company message.
It’s usually short and to the point – but it can also be long and detailed.
> And the product or service you are offering
The complexity of your product or service will dictate the length of its explanation – which will of course have an effect on the length of your web video.
Just remember, viewers don’t want long and detailed descriptions unless it’s really necessary – so keep it as short as possible.
So, you’ve identified the ideal length for your web video – now you’re asking “how much will it cost?”
A 30 second web video
If your message needs to be all about sales – and your potential customer base doesn’t have time for long winded product and service details – then you’ll probably benefit from a video that’s 30 seconds in length.
On average, this will probably cost you just under £500.
A video like this is ideal for your homepage. The immediate attention it will acquire will quickly reduce your bounce rate.
A web video that’s longer than 60 seconds
A video that’s 1 – 2 minutes in length can explain your product or service in detail.
It will not be made for the quick sell and it will – of course – cost more than a web video that’s less than 30 seconds in length.
It would also probably need either:
> Live action filming
> Or high end animation.
And both of these things take time and skill, and so this is about £1000 – £2,000.
A 2 minute plus video
This kind of video has to be full of details – and more than just a business message.
Something like this can truly reflect the identity of your company, and would benefit from things like:
> CEO or MD interviews
> Client testimonials
> Live action scenes that include actors and a story
This is more than just a web video – it’s your new company calling card, and will cost anything from £2,000 upwards
Click here to find out more about different types of web video.
