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What is the big fuss about High Definition or HD?!

Why should you choose HD video for your next corporate video production or film?

Or seen in reverse – are you unsure whether to switch from Standard Definition (SD) to the HD format.

It does not take a genius to see its main advantage.

If you haven’t already got an HD television, take a walk down to your local electronics store and look for yourself.

The picture quality of HD TV is clear to see.

The depth and realism of the pictures is breathtaking. Water looks liquid, and light looks solid.

Standard definition just can’t compete to the sharpness of HD.

With an average PAL SD television set you get 720×576 pixels.

Compare this to the HD starting at 1280×720 going up to 1920×1080.

So HD has at least four times the pixel information.

If you have the budget you may want to go for HD with your next video production, but that isn’t the whole story.

Using 1920x1080HD is the ultimate in quality.

It also gives you much more choice in editing and post production.

For example, footage can be zoomed in on, blown-up detail, or otherwise expanded – without the significant loss of quality that would automatically have accompanied SD footage.

To make sure you reap all the rewards of HD you have to ensure you avoid overcompressing your image data.

Some HD camcorders compress the digital information so much it that the resulting footage is little better than SD footage – which makes using HD a bit pointless.

With prices coming down all the time, specify True 1080 HD as the standard for your corporate video production.

To see an example of True 1080 HD footage that has been compressed and then streamed (which produces massive drops in picture quality), try viewing this recent public information video at full screen with the settings on ‘High’.

This public information video production may surprise you.


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