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Digital video doesn’t have to depend on live footage in the same way that non-digital video does.

Video footage was traditionally captured on a non-digital format.

This was usually a camera that used actual film or non-digital videos (such as 8mm, VHS) for storage.

And – before the advent of digital capture and editing technology – what you shot was what you got.

Editing was achieved either by a tape-to-tape system or – in the case of film – a pair of scissors and some sticky-tape.

In either case your post-production alteration options were limited to old-school techniques such as chemical grading and print titles – and were very expensive.

How advances in digital technology made analogue video become digital video

In the early 1990’s, video editors started to leave the mechanically engineered suite for the more simple and user friendly PC.

There were – and are many – benefits to this, especially in terms of editing:

> Footage could be saved and backed up – so any mistakes that may have been made were fixable.

> Video could be played back at any time – shots and sounds could be fine tuned

> Digital effects could be used – such as titles, grading and animation

And – in 2012 – it’s digital effects that make all the difference.

Replacing live action footage with digital effects

Let’s take a vidshort web video as an example.

A digital video such as this typically lasts for around 30 seconds and is usually found on the homepage of a company’s website.

30 seconds is long enough to get your message across but short enough to keep a viewers attention.

And it’s not something you want to bother shooting footage for – especially if you want to keep your costs down.

But are digital effects suitable for the visuals of an entire video?

Well … yes.

Combining motion graphic animations with quality images and titles really does work.

And when the visuals are complimented with a professional sounding voice-over and a wellsuited music score – your digital video will be ready to impress.

The use of still images in your digital video

Still images are easy to get hold of – and usually quite cheap.

Companies will often have their own brand images that have been professionally taken, or there are many image libraries where you can purchase images.

The images should act as a reference point to the message that the video is trying to convey.

Where the titles and the voiceover talk to the viewer directly – the images compliment their points by acting as a window to the product or service you are selling. We all know that when audio and visual are combined the retention is much higher.

In this way they replace the live action footage that would have otherwise been needed.

Why digital video doesn’t need live action footage

In 2012, the visuals of a video do not solely need to be based on live action footage.

Animations, transitions and titles can create the action in a way that is just as good – if not better. Especially if the video is about an abstract service or something that is hard to film.

Doing things this way saves time, saves money and still looks professional.

Click for more about the production of this kind of digital video

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