So you have a new product or service you need to launch, and you're expected to get the leads and sales coming in quickly.
There's no time to waste.
So what's the most effective fast route to market
- that creates the most memorable, engaging & relevant User Experience (UE)
- and wins new business?
Here are the 3 steps
1 - Buy a Pay Per Click (ppc) campaign to send web traffic to your site
2 - Develop a Video Landing Page for them to land on
3 - Develop Support Videos for 2nd visits, and colleague visits
Step 1 - Buy a pay per click campaign
You'll need traffic to your new product or service pages.
SEO and a social media will take too long, while PPC is instantaneous
- so prepare to go ppc in the short term while your SEO campaign builds up - which may take months.
Get a professional PPC Agency to manage this for you, as they'll get you the best bid prices for your adwords, and optimise the campaign for your best possible keywords.
Agree a budget with them, and they'll do the work you need, probably faster and cheaper than you could.
Step 2 - Develop a Video Landing Page
When the customer clicks on your google adword they need to be taken to a screen where they can immediately see a video explaining your proposition.
This is your Landing Page.
If you commission a digital video for this - as apart from a filmed video with cameras - then you'll be able to get this produced in 2-3 weeks if you move quickly
- and it'll cost a lot less than a full-on filmed video.
Here are samples of digital marketing videos so you can see how effective they are.
So long as you have a checklist of the key points that need to be covered in your video, your video production company should be able to write a 200-300 words script & storyboard for you
- something creative and exciting that will rivet your audience.
200-300 words is about 2-3 minutes runtime video, which is a suitable length for a landing page video.
By presenting the customer with a full page big screen video, you'll have the best chance of making the biggest impression with the biggest instant impact.
This will clinch the enquiry or sale for you - or guarantee the revisit if more than one visit is needed to before an enquiry or sale can be made.
Step 3 - Develop support videos for 2nd visits
B2B customers don't necessarily buy on first visit.
They'll revisit your site a few times while they look at competitors' sites too.
So you need a couple more videos to support your initial video pitch.
Example topics for support videos include:
> why you should be trusted
> a glowing customer testimonial
> a technology or concept explanation if your product or service has breakthrough or innovation elements that need a proper explanation.
> an onboarding or explanation of what happens once you buy, ie, a vision of how things will be handled to satisfy the doubters in your audience (yes, there's always more than one person in the decision chain)
> an About Us video showcasing your highly qualified team, premises, working method or general scope & capability.
> anything else you think the customer needs to make a decision in your favour.
With B2C customers you can invent a whole world of video for them to become immersed into, eg, daily life with your product in use, or, what else happens in the world of your product or service, or, anything engaging and relevant to your customer's world.
With support videos you ensure the revisit, and the discussions with colleagues
- and importantly, build the levels of trust needed to close the deal in your favour.
From the moment you take the decision to launch your video marketing campaign
- you could be up & running inside 2-3 weeks with:
> a ppc campaign
> a landing page and full screen video
> 1 or 2 support videos made or nearly made.
This is the fastest route to market that doesn't neglect the high impact needed to win.
Now you can create an instant video marketing campaign in 3 simple steps.