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Q: We need a corporate video to present our plant and facilities to clients. I’d appreciate some guidance regarding corporate video production, such as how long we need to shoot for, how long our corporate video should be, and how we should plan for this.

Be warned, our facilities are not the cleanest or the tidiest.

Managing Director

A: Corporate video excels at showing plant and facilities, what we call a Scope & Capability video, or sometimes a Factory Visit (or tour) video. But broadly, most corporate video falls under the category of Marketing Video communications.

Company video productions like these usually take from 6 to 12 weeks, including one or two days filming onsite with a director and camera operator. Generally 1 day shoot will be sufficient, but possibly 2 days (or more) if you need extra modules to cover different product divisions, or perhaps develop a high art concept, which obviously takes longer to shoot.

I’d recommend your corporate video keeps to 5 – 8 minutes of runtime, though you might divide it into two parts for web video streaming as modules.

You can discover more about producing corporate video here

Last year (and in 2008) this wouldn’t really have been an option, but now with 2010 technology, it is. Long corporate videos can now be simultaneously produced as a series of short, related web video productions. Consider also the future. In 2011 or 2012, will you be showing your corporate video overseas and require foreign language translation? All points to think about.

You might also want a 2 minute version to broadcast on Facebook, youtube and Vimeo (and also include other social media like blogs, especially video blogs). You can even produce television advertising cuts of your corporate video for the new Google tv advertising. Give it some thought. Films aren’t what they once were!

For post production, you’ll need your corporate video to look better than your industry competitors.

So speak to your producer about the graphics, captions and animation they provide, as well as special effects, audio and music.

You’ll want your corporate video company to show you examples of creative post production effects they use. Don’t just take your video producer’s word for it. Look at video samples and decide then. And don’t accept wedding video samples!

You can view some relevant corporate video samples here

The last thought is to create your script and storyboard: Accept nothing less than remarkable. If your corporate video script sounds like a list of bullet point features and benefits for contents, then you’re in trouble, as your audience (buyers, specifiers, engineers etc) will quickly grow bored when it’s viewed. You have to educate and entertain. So some companies choose video presenters in place of voiceovers. Your message should edu-tain.

Filming untidy factories are part and parcel of corporate video production in any industry. But it’s still a major event.

There are three routes to getting the best possible final image production quality.

  • The first is that you tidy up, and paint. Then ensure the camera doesn’t shoot anywhere that is “inappropriate”.
  • Second, ensure the corporate video crew use lighting. The professional director should also backlight scenes so there are no dark areas to offset the front-of-screen
  • Third, studio post production editing can add a certain amount of glow, contrast and colour to an otherwise gloomy factory or plant. Corporate video is often the art of making dull working people and places look bright and interesting.

Summing up:

Corporate video needs to be planned for DVD, as well as web stream, social media, and laptop.

Decide quickly whether you’re going for a more lengthy high concept video production, or for something more point-and-shoot.

Check corporate video samples from different corporate video companies. Perhaps meet their production team.

Clean up your plant, prior to filming.

The above quick video tips and guidelines will help make your corporate video a big success.

© Studio Rossiter 2010

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