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There are many reasons why the business of 2012 needs a mini-corporate video.

We’ll give you 8 to start with:

> Premises and facilities need to be seen to show the scope and capability of your organisation

Dress to impress. You’ve spent money on your workplace – show it off as the professional hub of expertise that it is.

> Replaces the factory visit – brings the factory to the buyer

Having to visit a place is a major inconvenience for a buyer. Why not save them time, money and energy by giving them a video based tour.

They’ll appreciate it.

> People don’t read text – especially technical descriptions of services and facilities

You’re not going to impress a client by boring them! Show them a mini-corporate video – it will be quicker, easier and more digestible for them.

> Prestige – stand out from the crowd!

Not every company has its own mini-corporate video. Having one will show people you mean business!

> Get the best possible message in the shortest possible time

A mini-corporate video can be concise yet detailed.

It’s also expressive!

In just a few miutes you can show the viewer everything that’s relevant to them without jeopardising their schedule.

> Can be used in Powerpoint

Playing a video at the beginning of your presentation will give both yourself and the institution you represent instant credibility.

People who are used to a boring slide-by-slide Powerpoint presentation will automatically take note – this is different.

They will stay to see if it’s special.

> Take advantage of a full media mix

There are many elements to a mini-corporate video.

A professionally made mini-corporate video will feature graphics, animations, titles, smooth transitions, voiceover, crisp audio and high quality music.

It will also be made to a True 1080 HD standard.

This will require a scriptwriter, director and crew – but as long as they are professionals who do their jobs to a professional standard – it will be worth the extra expense.

> Availability of video hosting – reaching everybody everywhere no matter what they are using

A mini-corporate video, using professional business video hosting, can be played on any platform.

Such as:

> IPad
> IPhone
> An Android tablet
> An Android Smartphone (such as a Nexus or a HTC desire)
> A Windows phone
> A PC using either Windows, OSX or Linux
> An Apple Mac

It’s also worth bearing in mind the importance of using a True 1080 HD MP4 format. This will not only make your mini-corporate video look good – as it gives high quality but relatively small file sizes, but will allow it to be played:

> On YouTube

>On Vimeo

> On a uniquely embedded video player

And easily shared on social networking sites.

Who wouldn’t want their video ‘liked’ on Facebook or ‘Tweeted’ about on Twitter?

Doing this will also give you exposure.

People will not need to find your video – your video will find them.

And a properly tagged web video in your site-map boosts your SEO ranking on Google.

So, having a mini-corporate video is an all round winning solution to your marketing needs.

Click for more information on corporate videos.

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