8 Dos & Don’ts To Make a Great Infographic Video

We all love Infographic videos – here’s how to get it right:
1 Style
Use simple graphics, simple colours & keep to one font style
> Don’t use lots of different textures & styles – it ends up looking messy
2 Good Data
Have a good data basis – with less theory and more facts where possible
> Don’t try to convey too much information
> It’s so easy to overload the audience with over-dense Infographic videos
3 Visuals
Find interesting & different ways of presenting data – aim for a good visual mix
> All pie charts or all bar charts is dull
4 Story
Have a point or conclusion – tell a story with real world context
> An endless series of facts will lead to video abandonment
5 Runtime
Runtime? Some say a minute is enough!
> Do not make a 5-10 minute epic disaster
6 Pace
Keep the pace smooth flowing
> Don’t be recklessly driven by a speedy soundtrack – be cool, calm & collected
7 Effects
Avoid too many whizzy effects to distract
> Your video editor might like them, but your audience will quickly tire
8 Music
Don’t forget to use a memorable soundtrack
> Have them go away whistling the tune – then they’ll remember your content
Look here for some great infographic video samples