This is a light hearted look at the different ways your boss – or boss’s boss – has the power to muddle, confuse and generally make life difficult for your next corporate video production
– and this can happen to any marketer, trainer, safety or business manager.
It can happen to you.
1 – Pre Production
You need a highly motivational video to generate the big impact needed to achieve the targets you’ve been set.
In fact, you’ve made a solid case for this.
But your boss has other ideas.
The result is a paltry budget only fit for a “vanilla voiceover video” – and nothing like your high impact video plan.
It’s like your great idea died at birth. Shame.
2 – Scripting
In spite of your reduced budget, you and your video production partner develop an imaginative script that has a very current feel to it
– something you feel sure will have impact with your target audience.
But of course, your boss doesn’t like all of it, and makes changes to your script that effectively pull its teeth out.
When you tactfully mention this, your boss suggests you take the approach that he’s been using successfully for the last decade.
Lucky you’re smart & adaptable and can cope with a now half-baked script.
3 – Storyboarding
The danger here isn’t so much from the changes to your visual storyboard ideas that your boss might make (more on this later).
No, it’s much simpler than that.
Your boss simply doesn’t check the storyboard, yet says he has.
So your unchecked storyboard becomes a ticking bomb waiting to explode later.
4 – Filming
After first gutting your budget, then wrecking your script concept, your boss’s PA tells you he isn’t available for filming on the days you agreed.
So you have to hire your video crew for a whole extra day – just to film your boss’s interview, which is unavoidable.
And your department foots the bill for this extra filming – of course.
5 – Editing & delivery
The fun really starts here when editing is completed and you’re excited about your new video, having just seen the first cut version
– which promises to be a big success.
You take it to your boss, only to be told that whole sections need to be reworked – at time and cost to your department.
This is particularly soul destroying as the video storyboard clearly detailed your intentions, but your boss neglected to read this when he was supposed to.
Better still, the swingeing changes that your boss suggests for the video are the result of some high level corporate agenda you haven’t been told about.
So now you have to fix it – and pay for the fixes – even though it ain’t broke. Haha.
We hope you’ve taken this piece in good spirit – especially if you’re the boss.
Nonetheless, situations like the above happen month-in, month-out, right across the World.
And believe me, there are a lot more than 5 ways your boss can screw up your corporate video!