32 Different ways for Businesses and Organisations to use Web Video

- As a home page overview, explaining your business proposition, process, features or story, in a quick powerful online message.
- Promoting individual products, services or branding within areas of your company site. For example, 1 video for each product.
- To replace existing outdated flash or graphic banners.
- As a dedicated landing page message to convert ppc web advertising click-throughs.
- As a video sales message (with graphics) in your email or internet marketing campaign.
- Promoting schemes on the web to the public, either to win goodwill or lobby for new legislation and funding.
- As a link in sales emails when answering customer enquiries.
- Include as a bonus your powerpoint slideshow presentations.
- Include in your 2015 pdf brochure or brochures, replacing old materials and photography and show you’re up to date.
- As a series of mini online video sessions, seminars or webinars for educating customers in the use of your technical products.
- To funnel customers straight to your chosen target pages, resulting in a sale or enquiry, by including interactive menu choices at the end of your sales video (like youtube)
- To show video case studies or films, or a portfolio of successfully finished projects – showing your years of experience within the industry.
- To reach a wider audience by sharing your web video on StumbleUpon or Digg as well as similar social media websites.
- Webstreaming customer testimonial support to prove the commercial claims you make in your web pages. Client testimonials deliver buyer confidence and quicker buying decisions.
- To make use of Video SEO and boost your chance of being found in Google video search, therefore winning you more visitors to your website.
- Include in your business multimedia presentation or demonstrations.
- Deliver a free online news experience to website visitors or workforce, or a body of client and public.
- Offer as an elearning tool, as part of an elearning suite of videos, or series of training modules, guides or tutorials, using intranet hosting.
- To make your website look more professional, creative and exciting than competitors. Imagine your potential customer has 5 tabs open and is comparing you with your competitors, a web video will make you stand out.
- Create a series of video productions or a specific project blog with the videos posted to showcase the development of a groundbreaking major project.
- Online team or group briefings that cut across regions, borders and world timezones.
- Announce news, and release details to press and media.
- Broadcasting end of year shareholder communications including comment by your CEO, Financial Director, and Marketing Director. either as filmed or animation
- As a lightweight downloadable attachment in an emails.
- To push your weekly / monthly / quarterly promotion, making your offer more attractive to buyers.
- To start a youtube.com video channel, developing your consumer presence in an important and current viral way online. The same can be said for Vimeo.
- To regularly add as updates to a blog, sharing your company or organisations news with others easily, for example new products/ services that you offer.
- Offer a powerful additional and unique Customer Touch Point.
- Website video Q&A or faq for product / policy information, inc video e-books. Easily explain answers in 20 seconds and give your buyers confidence.;
- Multiple web videos to explain your products or maintenance system through the eyes of different levels of users, such as Office staff, Managers, Buyers, or Directors.
- To play on an Ipad or Android phone to get your vital business message across whilst on the go.
- Using simple ‘Plain English’ web animation to explain a product or service that you can’t physically demonstrate. For example software, equipment or technology.
How many of these 32 different ways to use web marketing video will make a positive impact on your business?
Click to see more examples of how real businesses use marketing video to boost their online sales and enquiries