Marketing

Your B2B software video must be different to competitors or you’ll look the same as them. Here’s how it’s done.

This is a light hearted look at the different ways your boss – or boss’s boss – has the power to muddle, confuse and generally make life difficult for your next corporate video production

As a marketer tasked with delivering corporate video to convert your company’s messages into measurable results

– you must be wondering “whatever next?!”

Corporate video has moved forward at a frightening pace – even since you started your present job.

It’s now difficult to define exactly what a corporate video should look like anymore.

What makes timelapse video so useful for constructors is showing how a project is actually carried out

– by producing a long series of timelapse recorded shots

– into a single watchable short video

– that can be used for promotions and new tender presentations.

As a video producer I can sympathise with corporate video buyers who struggle to make sense of different video quotes, proposals and propositions.

It often feels like comparing apples and oranges

– with little transparency when trying to understand and contrast different offers.

How many sales do you think you lost this year because the buyer didn’t quite trust you enough

– or they believed a competitor’s software demo video more?

Maybe you’ll never know the real answer as nobody ever gives “lack of trust” as a reason for not buying

– if any reason is given at all?!

It’s the start of the year and many of you are planning your New Year campaigns, thinking how to get corporate video more involved with your sales messages.

So here’s a small test you can do while you’re waiting for the Tassimo to deliver your next cup of coffee.