In his bestselling must-read for marketers, No B.S, Price Strategy, the world’s highest paid copywriter, Dan Kennedy, explains 23 aspects of price, its perception, how you can affect it, how customers perceive price and what is it made up of.Read More
Before you start producing a corporate video for your business, it’s important to know it’s objective – so you’re always working towards an achievable goal.Read More
As a marketer tasked with delivering corporate video to convert your company’s messages into measurable results
– you must be wondering “whatever next?!”
Corporate video has moved forward at a frightening pace – even since you started your present job.
It’s now difficult to define exactly what a corporate video should look like anymore.Read More
What makes timelapse video so useful for constructors is showing how a project is actually carried out
– by producing a long series of timelapse recorded shots
– into a single watchable short video
– that can be used for promotions and new tender presentations.Read More
As a video producer I can sympathise with corporate video buyers who struggle to make sense of different video quotes, proposals and propositions.
It often feels like comparing apples and oranges
– with little transparency when trying to understand and contrast different offers.Read More
How many sales do you think you lost this year because the buyer didn’t quite trust you enough
– or they believed a competitor’s software demo video more?
Maybe you’ll never know the real answer as nobody ever gives “lack of trust” as a reason for not buying
– if any reason is given at all?!Read More
It’s the start of the year and many of you are planning your New Year campaigns, thinking how to get corporate video more involved with your sales messages.
So here’s a small test you can do while you’re waiting for the Tassimo to deliver your next cup of coffee.Read More
Many software demo videos fail to win the new business enquiry targets expected of them.
This can be for many reasons, not least of which is a failure to know the pitfalls in advance.
Here are the 6 most common blunders made when producing a software demo video.Read More
“We’re looking for someone to turn our written help guides and tutorials into bite-sized explainer videos that are interesting, eye-catching and informative in a way that is also in keeping with the brand and tone of the company.Read More