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Marketing video products - price guide

"Few video companies tell you their prices. We're different."

1 minute custom explainer videos

up to 135 words with professional voiceover

Video typeCost £ GBPCost $ USD
Animated infographic explainer video£1,884$2,402
Animated stock footage explainer video£1,969$2,510
Animated character video. One main character, 2 support characters, 10 scenes£2,845$3,627
Software demo video with screens, icons & captions£1,538$1,961

2 minute custom explainer videos

up to 270 words with professional voiceover

Video typeCost £ GBPCost $ USD
Animated infographic explainer video£3,091$3,941
Animated stock footage explainer video£3,584$4,569
Animated character video. One main character, 2 support characters, 20 scenes£4,215$5,373
Software demo video with screens, icons & captions£2,573$3,280

Other popular custom videos

with professional voiceover

Video typeCost £ GBPCost $ USD
Factory video 2 minutes 1 day shoot, animated graphics & captions£3,171$4,043
In-depth technology infographic explainer video 2 minute£3,091$3,941
2 or 3 software tutorial modules totalling 5 mins, up to 700 words£1,196$1,525
2 minute external corporate video, 1 day shoot, up to 375 words£3,171$4,043

Sales & marketing videos

Recent project examples showing what companies paid

Video typeDescriptionLengthCost £ GBPCost $ USD
Software demo videoAnimated graphics & screenshots90 secs£1,802$2,297
Software tutorial videos 3 offScreenshot & animated graphics voice-led
tutorial suite
8 mins£1,803$2,299
Lead-generating video for software developerAnimated graphics & text60 secs£1,888$2,407
Marketing promo video - manufacturer’s factory1 day filming onsite4 mins£3,186$4,063
Subscription generator video for SAAS companyStock footage & animated graphics2 mins£3,341$4,260
Technology in-depth explainer videoAnimated icons & graphics3 mins£3,863$4,925
Brand awareness video for technology platformAnimated icons, graphics & text3 mins£3,863$4,925
Service solution explainer videoOriginal multiple characters & scenes90 secs£4,996$6,370
Technology in-depth explainer videoAnimated presenter character & graphics6 mins£8,019$10,224
  • $ USD rate as at 02/03/2020
  • all filmed videos ex-travel
  • all videos include 3 client iterations at each production stage

VIDEO PRICING QUESTIONS answered plainly by award-winning producer, Kevin Rossiter

"No one ever answers these questions properly, so I thought it was about time somebody did."

  • plain answers

9 ways to push down the price of animated video and get it cheaper

Learn how to spend less and get more.

If budgets are tight, then this is what you need to know.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

Length: 3:09

  • plain answers

9 ways to push up the price of animated video and pay more

Learn how to be smart and spend where necessary.

If budgets are flexible, then this is what you need to know.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

Length: 5:23

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Real-world insights for marketing and training

• Today’s Pricing
• Common Problems
• Video Comparisons
• Customer Reviews
• What’s Best-in-Class

  • plain answers

10 WAYS TO PUSH DOWN FILMING COSTS AND PAY LESS

Avoid the cost overruns everyone else talks about.

If keeping to a strict budget matters, this is how.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

Length: 4:47

  • plain answers

3 WAYS TO SPEND MORE ON FILMED VIDEO

Learn the Good, the Bad & the Ugly of paying more.

If filmed video quality matters to you, this is where to go.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

Length: 7:46

  • plain answers

How to get an accurate explainer video quote that suits your budget

You'll also learn how to avoid going over budget mid-project.

If getting the price right-first-time matters, then this is for you.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

Length: 7:33

  • plain answers

HOW TO GET FAST VIDEO DELIVERY AND MAYBE CHEAPER TOO

Everyone wants their video yesterday, yet many customers sometimes do everything possible to make production slow.

Here’s how to make sure it isn’t you.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

Length: 5:10

WHAT ARE YOU WAITING FOR? Tell us about your project
We'll come back with a detailed quotation and the creative to match

Why have we got this pricing page?

Contact form - studio rossiter

Everyone wants to know the cost of their video, and what they might expect to pay

- without having to fill in a contact form and ask a video production company directly.

The top 8 types of video production company: An in-depth review

The top 8 types of video production company: An in-depth review

Make your own video for pennies? Hire a top agency team for thousands? 2020 is a buyer’s market and video suppliers offer opportunity & choice for every level of budget.

Who wants B2B price information

Any marketer researching prices for explainer, animated video, filmed or stock footage video

- who wants to know the difference in cost between the different styles & runtimes of marketing video available

- and how they can influence these costs

- while still achieving their ROI & conversion goals.

It’s primarily for website video buyers rather than those looking for social media or advertising videos.

Who wants B2B price information

Why is it different

Why is this video pricing page different

This page isn’t an academic study of the video market and its typical costs, average prices or industry trends.

You’ll easily find authoritative blogs & youtube videos doing this already.

What you’re seeing here are actual end user prices Studio Rossiter have charged, allowing you to use our prices as a comparison guide to match off against quotations or cost estimates you may have.

Why is it better

How to get best value from your budget is what marketers want to know.

To help we’ve produced a series of low budget videos showing you real world tips & practical advice you can use to pay less for your video - and also pay more.

We look at the people skills involved, such as scriptwriters, designers, animators, film crews - and how much or how little of these you may need. We even look at Toonly and similar low cost production methods.

Why is this video pricing page better

We explain the underlying forces & best practices that make video prices go up, and how you can control them so they can come down.

In fact, much of this info depends on

- the video style you choose

- the runtime you specify

- and how you successfully manage the production from contract signing to delivery.

So please expect these videos to go into some detail.

If you’re immediately curious about Style here’s a 1 minute video showing you examples of the 4 main styles of marketing video.

Most of the videos make longer viewing than “the recommended under 2 minutes”, as we go into each topic in-depth, if only because spending $1,000s deserves more than a cursory look.

We believe they’ll help you make a more informed buying decision.

We also have a sister page for training and safety managers, offering similar price examples, and tips to pay more or less, according to your needs.

Which video style will win for you?

Call: 0044 1695 726887
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Reg. No: 4333515 | VAT No: GB483622044
STUDIO ROSSITER © 2020