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THE FLEXERA STORY - CASE STUDY

We sent our filming crew out to Hong Kong to shoot this CEO talking heads video

- explaining the challenges & solutions that Chinese enterprises face when trying to reduce their high ongoing software expenses.

The solution was to use talking heads alongside animated infographics.

Combining animation & filmed interview enabled the audience to properly understand the technical explanation

- helping them to prevent wasted investment in the wrong places.

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INTERVIEW VIDEO PRODUCTION SERVICES

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CUTTING THROUGH THE WAFFLE TO DELIVER EFFECTIVE INTERVIEWS

THE 4 STEP INTERVIEW VIDEO PRODUCTION PROCESS

1: CAREFUL PLANNING & design of questions to evoke the most effective responses
2: COACHING OF INTERVIEWEES so they deliver at their best, without nerves
3: METICULOUS GRADING to identify only the most telling clips
4: EDITING NATURALLY for a real-feeling result that inspires your audience

Great interviews happen because you’re working with a great video team using the right approach to delivering interviews that actually make a difference -

- whether you’re filming a high level discussion, promoting a resounding client endorsement, highlighting a major project, delivering a CEO message, or capturing an inspiring sales talk.

The interview can be a standalone video, or part of larger multi-interview video storyline.

Google Rating

5.0

Studio Rossiter

5.0

KABSeatingUK

16:05 30 Nov 17

Kevin and team were well engaged at all times throughout the project to develop a video of our new automated production line. They translated our requirements really well and did an amazing job of producing a well-rounded, professional video in-line with our corporate branding and exceeding our expectations

Andy Copeland

13:00 26 Jan 17

We wanted to produce a suite of videos in order to place them on an online learning platform. We found Studio Rossiter and from the outset we were impressed by their clarity and professionalism concerning the whole process. Each step is outlined clearly, cost is transparent and the roles and expectations clearly defined. Where there were any issues, Studio Rossiter worked quickly to understand our point of view and we were able to work collaboratively towards the goal of completing the videos. Throughout the process, it is made easy to give feedback at each stage through clever use of online technologies. Amendments are made at a rapid speed so that you can always see the latest version online. The final product surprised us by how good it was and we would not hesitate to work with them again for any similar projects.It is clear that Studio Rossiter love what they do and this translates in to both excellent client service and an excellent product.

Stephen Smith

16:57 06 Feb 17

My experience with Rossiter and Co; A small family business with a personal touch, with lots of experience and very professional. We made our first video around 2001 and have been using Rossiter ever since because they offer an excellent value for money solution and are full of innervation. We have now entered into animation as it offers a better fix for multi-language and cultural differences.We are a global company with a large geographic spread and Rossiter and Co. are still exceeding our needs and expectations.

Billy Watson

15:27 30 Jan 17

Our company is in the U.S., but after reviewing Studio Rossiter, we made the commitment to use their expertise to develop our Company Overview video. We had reservations since they were in the UK, but we could not be happier with the results. Very professionally done - on time and on budget. Recently we asked them to update the video, and this was done quickly at a reasonable price.

Mr Smith

14:37 03 Feb 17

I approached Kevin & his team a while ago to produce a corporate video after finding them on google. ironically they turned out to be a local firm. Kevin took the time to come and get a feel for our business and understand the task at hand. I am pleased to say the corporate video produced was of excellent quality that we are proud to show clients (old & new) to showcase our services and have played out at Trade shows across the UK. - I would highly recommend Studio Rossiter for any aspect of Video production and associated advertising services.

Mark Minshull

14:56 18 Jun 18

Studio Rossiter did a great job and I would definitely use them again.

Bryan Irving

16:18 13 Dec 16

We had the challenge of producing twenty four 2-3 minute Question & Answer health videos in a simple way on a very low budget. Rossiter and Co solved the problem by filming the practitioner in their studio answering the questions (all in one take in two hours, by the way), then topping and tailing each video with some graphics and music and publishing them all to a YouTube channel for us. Since then the videos have have had over 25000 views and provided our customers with helpful additional information, and given potential clients a taste of our consultation service.

Erin Lovett

16:29 14 Aug 19

Rossiter Studios produced a fantastic animation that clearly aligned with the brand and key messages in record time, and were incredibly supportive along the way. Would highly recommend.

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WHAT STUDIO ROSSITER OFFER

We’re an 11 times award winning team
offering a full interview video production service
from planning to filming to editing & delivery.

We’ve interviewed over 1,000 people in 25 years.

Our interview video services

QUESTIONNAIRE PLANNING
LOCATION PLANNING & PREPARATION
INTERVIEW STYLE PLANNING
COSMETICIZING FACES & ENVIRONMENTS
PRE-SHOOT INTERVIEWEE GUIDANCE NOTES
COACHING
SCRIPTWRITING
TITLING & CAPTIONS
STORYBOARD PLANNING
PROFESSIONAL DENOISING
DELIVERY AS 1080HD OR 4K VIDEO FILE

DIRECTOR INTERVIEWER & 1 OR 2 CAMERA OPERATORS
GREEN SCREEN, STUDIO OR NATURAL BACKGROUNDS
CUTTING MULTIPLE VIDEO VERSIONS
FILMING ANYWHERE IN WORLD
INTERVIEW GRADING
INTERVIEW MOTION GRAPHICS
TELEPROMPT
ANIMATION SEQUENCES
VIDEO EDITING
AUDIO EDITING

INTERVIEW VIDEO SAMPLES

CARILLION

Combining animated and live interviews to help cut carbon in the construction industry

BITC

Interviews from across a range of companies & industries aimed at helping homeless people find employment

VOICESAGE

1 minute Testimonial endorsing a new digital solution produced along with more in-depth interviews

HYDER CONSULTING

International consultancy uses its own people to do the talking when it comes to selling complex construction & civils solutions

LOFTUS OPTICAL

Successful local optician uses interview video to promote his business, aimed at beating faceless retail chain competitors

APPLIED ANGLE

Consultant speaks directly to clients without teleprompt, which required us to coach him for camera

Types of interview video we produce

CLIENT TESTIMONIALS & ENDORSEMENTS
PRODUCT OR SERVICE REVIEWS
MULTIPLE INTERVIEW VIDEO
SOUNDBITE VIDEO
CASE STUDY & PROJECT VIDEO
CULTURE CHANGE INTERVIEWS

CEO & C LEVEL INTERVIEW
TECHNICAL EXPLANATION INTERVIEWS
CORPORATE OVERVIEW INTERVIEWS
SALES VIDEO
WORKFORCE INTERVIEWS
SAFETY INTERVIEWS

MORE SAMPLES

STUDIO ROSSITER

Testimonial video with 3 clients, intelligently cut together to form a single seamless & persuasive endorsement

LEADERS SOLUTIONS

5 graduates from around the World explaining their success after completing a management course

SUPPLIES TEAM SOLUTIONS

CEO explains their sustainable product strategy by being filmed in a number of different locations as one seamless flow

The equipment we use

Every shoot includes a professional kit list to give your interviews visible impact:

1 OR 2 CAMERAS
LIGHTING KIT FOR CLOSE OR WIDE
STEADICAM FOR MOVING SHOTS
LENS KIT
TELEPROMPT
TIME LAPSE CAMERAS
LICENSED DRONE

SHORT AND LONG GLIDETRACK
GOPRO CAMERAS
WIRELESS CLIP MICROPHONES
1080HD OR 4K CAMERAS
GREEN OR WHITE SCREEN
PORTABLE JIB CRANE

Specification

Analysis of your case study and marketplace
Full script and questionnaire development
Illustrated Storyboard
Onsite shoot with 2 cameras
Award winning director, coach and crew
Customer & staff interviews

VIP interviews
Steadicam, crane, True 1920 HD camera, glidetrack, green screen, teleprompt, lenses, cool lights and more
Professional music tracks
Graphics, captions, animation & post production
Up to 4 hours of final iterations
Delivered as 1080HD and 4K mp4 files

For business owners & marketers
Learn how to make more effective, actionable video

FREE ACCESS HERE

Locations we've interviewed in

Because we’ve filmed over a 1,000 interviews, we’ve learned how to shoot in some of the most common and unlikely places, inc:

PROFESSIONAL STUDIO, WHITE GREEN OR DARK
OUTSIDE CORPORATE HQ
WITH DESIGNED SETS & PROPS
RECEPTION AREAS
BUSY OFFICE

BY PUBLIC BUILDING OR LANDMARK
ON A CONSTRUCTION SITE
WALKING THROUGH A FIELD
IN CAR
AT DESK

IN BUSY STREET OR CAR PARK
AT HOME
IN THE DESERT
IN NOISY FOYERS
IN THE RAIN
IN FACTORY

10 ways we make your interview look & sound great
even in dull locations

There are many reasons why there’s often little available by way of inspiring locations to interview in, so a key part of the video director’s job is to make the most of what’s already there - which may be just a spare office or reception area.

We solve this by focusing on what we can do to build up the individual - the valued interviewee - so the location becomes secondary in the viewer's eye.

HOW WE BUILD THE INDIVIDUAL

1: HAVE EVERYTHING PREPARED in advance, and timed so the interviewee isn’t hanging around waiting for a video crew to rig

2: RELAX THE INTERVIEWEE by taking their mind off the camera, always raising a smile

3: USE 2 CAMERAS for front and side shots, adding punch to the speaker’s delivery

4: USE TILTED CAMERAS for a quirky or engaging angle

5: LIGHT THEM to add grandeur, intimacy or intelligence

6: ENERGISE THEM so their words carry more weight

7: RECOGNISE WHEN THEY’VE SAID SOMETHING GREAT, and encourage them to elaborate on this key point for emphasis

8: INVOLVE THEM in what we’re doing so they don’t have time to get bored or worried

9: TAKE LOTS OF CUTAWAY SHOTS to help the audience relate better to the interviewee, eg, meeting with colleagues, taking a call, walking through a long office, doing something smart or digital

10: COSMETIZE THEM in the studio afterwards so they look younger and more appealing

3 steps to rescuing a mediocre interview

Your interview subjects aren’t professional. In fact only ⅓ of interviewees are naturally good at appearing on camera.

The rest waffle or repeat or look hesitant in varying degrees. Your interviewees may well be no different to this norm, even though they’re perfectly good speakers under normal circumstances.

So how do we turn a stuttering performance into a smooth convincing delivery that wins for you?

1: USE MORE VOICE AND LESS FACE. Most spoken audio from interviews can be cut together to sound pretty good, by removing all the ums and ahs for a smoother delivery. The audio track can usually be made to sound great.
2: DUB OVER OTHER VIDEO. We film & edit additional video over the processed interviewee audio, dubbing video over them with shots of them at work, or in meetings or demonstrating, or anything relevant and interesting. Or we can dub over graphic or caption screens, or stock library footage - in fact anything that minimizes their facetime on screen, while listening to their carefully edited smoothed voice.
3: ONLY SHOW THE BEST BITES. With nervous interviewees, we edit so they’re only seen when they’re making their strongest points, delivering their punchlines.

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