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These all have something in common:
The sales and marketing team, maybe including you, is putting together the final touches.
Like any deadline, the closer you get, the sharper the focus, the more you want to squeeze in to get it pitch perfect.
This is often the point at which the boss, or a bright-spark marketer, says ‘we need a video for this’, or ‘let’s replace the marketing video, it’s way out of date’.
Video companies get these 48-hour ‘emergency’ calls many times a year.
Mostly they say, ‘no can do, production schedule jammed’. Or, ‘sorry, not enough time before Friday’.
Well, here’s how to get around it.
By the beginning of Day 2 the elements are all in place to start building your video around a perfect message for delivery at the end of Day 2.
Here’s an example of one we did recently
Our client needed a video quickly that could be used at a launch event, followed by Google and Facebook ad campaigns.
It was to launch a new technology platform, called EV8, aimed at high end customers who want to capitalize on the new energy markets of the future.
To summarise: how to make a 48-Hour Video
Be the decision maker
Be available any time over 2 days
Collaborate on research and script
Agree most vital message & USPs
Agree ‘look and feel’ (storyboard and style)
Decide how you will use the video
Research your company
Workshop to clarify goal, USPs & key messages
Arrange voice over
Brief visual designer with storyboard
Supervise post-production (effects)
Decide which video formats to supply
If you have a 48-Hour Video Emergency, please call 0044 1695 726887
Speak to Producer, Kevin Rossiter
TOGETHER WE’LL GET THE PERFECT RESULT IN 48 HOURS