Corporate Video Production
WINNING COMMITMENT
Winning commitment involves money.
Because of the size of your investment in a video, it’s very likely you’ll have to sell the idea to your boss to get approval for funding.
If you're the Boss, then you'll need to be sureof your ROI.
Winning Commitment
Equally important is getting your colleagues to buy in to the project.
Colleagues include not just the people who will show the video as part of a marketing presentation or training session, but the “knowledge owners” and also the heads of departments where you want to be filming.
For this, you need consensus - a willingness to help your project.
If there are legal compliance or regulatory issues, you’ll want input and approval from those departments too.
Ideally your team should be around four to five people who attend meetings with the producer, including your “anchorperson”, who is the main point of contact in your organisation, and who relays information, distributes scripts, etc.
Winning CommitmentIf there are more people who need to be involved, consider a two-tier arrangement, with some just having involvement by e-mail, and email approval.
You win commitment by involving people.
Next: How to ensure quality at every stage of your production>>
NEXT STEP
GET IN TOUCH AND
TELL US YOUR IDEAS
WRITE
Tell us your ideas and we'll respond today. We're here to help
CALL
Speak to a video producer and get fast answers. We’re here to help
0044 1695 726887