UNDERSTANDING VIDEO COSTS
VOICEOVER & CORPORATE VIDEO
Voiceover is very simple to use. You can have a male or a female, the age group that you require, and they will tell your story. They will read your script aloud. And they’ll do it with some artistry, as voiceovers are first and foremost artists.
It's this artistry that adds to your video cost. Simply having a good-sounding voice isn't enough, even though the price might be attractive.
Voiceover on its own can sometimes feel a bit bare, as voiceover can appear to be a paid voice, another hired hand, and you can lose credibility with this. So you have to be very careful when writing a voiceover script.
It’s often good to use voiceover combined with live interview shots of you, your workforce, your customers, or your colleagues. Perhaps you can also consider using a professional presenter as well as voiceover to provide a contrast.
One of the things about making a corporate video is that the subject matter is often not that earthshaking.
Unlike a television programme about a volcano that’s just destroyed a city, a corporate video doesn’t have the level of impact that a hot news story has.
The solution with corporate video is to put in as many items of interest as you can.
Voiceover is one of these items of interest. It’ll tell your story and it’ll be told in the way that you want it to be told, and it’ll provide an interesting contrast to the other elements in the program.
Voiceover and corporate video work well together but it needs balancing with the rest of the production to sustain its credibility.
How you achieve this with voiceover is something you can work out with your video production company.