The Uses of Graphics & Animation in Corporate Video

Graphics and animation are used to explain ideas, and to bind a programme together with a visual unity that adds lustre and prestige to the production.

Many companies now have videos where the whole content is animated text and graphics on screen. No video, just animation.

Explainer videos like these can be very engaging to look at and it’s always very impactful – which means the target audience will be impressed, which is always one of your key business objectives.

So be prepared to add to your video cost by using animated graphics if the script and storyline demands it.

Here's a recent example of a Software explainer video - using graphics and animation to get across concepts and ideas.

Graphics and animation can also explain that which cannot be seen.

If you want to get across a concept or an idea, and this concept is important to you, then a graphic will do the job where a camera cannot – because there is nothing to be shot as it’s only an idea, a concept, principle, an invisible process - or an explanation.

A camera can’t see inside somebody’s head, or a management system, or inside a machine.

Possibly a presenter or a person being interviewed on camera could talk about the idea, but a graphic often does it better.

It’s the familiar story – a picture speaks a thousand words.

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Not all studios have the necessary graphic and animation skills, and will try to deflect you from these ideas if they can’t do them. Or they’ll arrange to hire in an expensive specialist to do the graphics for you.

It’s better to find a studio with a solid track record in in-house graphic and animation production. They’ll be able to offer you the right advice, and their costs will be lower as they don’t need to buy-in.

You can find a number of examples of video graphics here.


Great graphics will also act as glue to your video production, binding all the parts.

A strong graphic theme achieves this by creating a thematic unity to the video, combining titling, your corporate or brand style, and explanatory graphics all under “one visual roof”.

More examples of graphics and animation are found here.

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