CORPORATE VIDEO PRODUCTION
THE ROUGH CUT AND FINAL CUT
Once video editing is complete, the programme will be shown to you as a 1st Viewing.
Today, most 1st Viewings are very close to the final finished job as the storyboard will have been widely approved, the footage shot to plan, and everything else agreed in advance.
At the 1st Viewing, you will suggest amendments, though again if all has gone to plan, none of these amends will be major.
Once you have agreed any changes, a Final Cut will take place, incorporating your suggestions.
The Final Cut is the final product.
You should expect to pay extra if you ask for changes after this, unless there is an error on the producer’s part.
This means you need to get approval from all your colleagues at the 1st Viewing stage and not wait until you have the finished video.