Corporate Video Production
SELECTING YOUR PRODUCTION COMPANY
You'll find lots of video production companies with a quick Google search: big and small, local and nationwide. How do you choose the right one?
Pre-select the production companies you are going to invite to tender, whether this is by recommendation from a colleague, or because you like the look of their web site, and especially their video samples.
It is counter productive to invite more than three companies to bid.
You will find it difficult to choose if the choice is too large.
You’re expecting each of them to invest one to four days preparing and presenting their ideas.
So obviously some of the better (and therefore busier) producers will decline to tender if they find they are lined up in a “beauty parade” or a “dutch auction”, where they know that they're simply making up the numbers on a tender quorum.
Give each of them a full brief and be prepared to answer questions or even let them see the process or activity in question. Involve them.
Or use your online procurement system if preferred.
The more they know, the more likely they will come up with ideas that will work with your audience.