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Corporate Video Production

PRE-PRODUCTION

The intial meeting

Schedule and content

Agreeing a production schedule and an an outline of the video content in the initial meeting helps to ensure the future stages go smoothly.

In this initial meeting your own team and the producer and scriptwriter from your chosen production company sit down and get things moving.

Insist that the scriptwriter is present; there is no point in starting a game of Chinese Whispers at this stage.

The scriptwriter needs to be there to listen, observe and ask essential questions.

Likewise, involve your own users or internal customers in the team. Chinese Whispers works both ways.

This works either as face to face or webcam meeting.

By the end of this meeting you should have agreed:

A detailed schedule for the production, including deadlines for approval of the script and storyboard, pre-production meetings, shoot dates, dates for viewing the rough cut and fine cut, completion and final delivery rollout.

The content areas for the script as bullet points, plus where, when and how the scriptwriter will find information within your organisation – who he/she can talk to, what can be seen, etc.

Next: The video script >>

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