CORPORATE VIDEO PRODUCTION
EXISTING IMAGES AND FOOTAGE
Any existing still image, video or film footage will almost always be someone’s property.
You can expect to pay to use pictures or video clips the producer gets from a film or photo library, but what about your old corporate video?
Who owns the footage in that?
The answer lies in the contract that was signed with the original producer.
With some production companies, you may find that they still own the copyright and that your company is only “licensed” to use the video, even though you provided the facilities and paid for a production which would not have been made otherwise.
Also, there is an unwritten convention that your producer can make use of unused shots or offcuts in other productions if they don't breach any confidentiality arrangements.
If this is a problem for security or other reasons, tell the producer, but remember that other people’s offcuts may be a very useful source of shots for your own production.
It works both ways.
In practice, most organisations are reasonable about using shot here and there of each’s footage, so long as there is no obvious conflict of interest, such as showing another company's brand or specific areas of their premises in detail.
In some situations, a particular production company may have been chosen because their own in-house library of footage is precisely what you need.