CONTRACTOR INDUCTION VIDEO PRODUCTION "There are three rules for getting it right"
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THE CHIVAS REGAL STORY - CASE STUDY
Deep in the heart of Glasgow's Gorbals is the Chivas Brothers distillery, renowned for its scotch whisky brands.
This was their first ever induction, intended to replace their powerpoint.
Their objective was to produce a video that inducted more effectively, yet only took 1/3rd of the time normally spent in induction.
After 3 days of filming with 2 actors, Chivas said:
"From the initial meeting through to the delivery of the final product the Studio Rossiter team delivered a first class service. They understood our requirements and met our specifications exactly."
The 3 rules of buying an induction video and getting it right
This is how you'll get it right.
One of the PLAIN ANSWERS series by Producer Kevin Rossiter
WHO ARE WE
Studio Rossiter is an 11 times award-winning team with a time-proven process for covering every fine detail of your induction process.
Nothing gets lost. Nothing is forgotten.
The result is greater consistency & impact, leading to less accidents and more motivated individuals.
INDUCTION VIDEO SAMPLES
Interactive new starter & contractor induction for 9 UK brewing sites
Sustainability Manager explains how Cutting Carbon is something everyone can contribute to
See how to handle a spill emergency, as part of an overall induction package for new starters, visitors & contractors
Motivational induction video using a cast of 2 actors to explain the problems of working in busy residential & commercial building sites
THE CONTRACTOR INDUCTION VIDEO PACKAGE INCLUDES:
Full script and illustrated storyboard
3 day video shoot
2 actors to play the part of 2 contractors
Professional voiceover & sound
Full editing and captioning
Graphics, captions, animation & post production
Live sound, music and audio production
Delivered as 1080HD and 4K mp4 files, wmv and DVD
CONTRACTOR INDUCTION PACKAGE DETAIL
The following is a typical package for a 15-16 minute contractor induction video on DVD, usb stick or online stream. In many cases it's also suitable for New Starters or a General Safety Induction.
full script and illustrated storyboard
We combine our know-how with yours to deliver a compelling video storyline. This is part of our creativity package.
It will ensure your induction video is genuinely motivating and informative, and not merely a mind-dulling repetition of the rules.
We can give you at least 4 ideas to make your contractor induction stand out from the crowd, each with reference to your major hazards.
THREE DAY VIDEO SHOOT
3 days video shoot is best, because 2 days usually results in a “rushed” look. A 3 day shoot will ensure you deliver quality footage that’s worth watching.
It’s important that your contractors are motivated to behave safely. So we start by thinking of your Contractors as people, who watch and like television, and are influenced by it.
To this end we give them a piece of television that they can watch and like – and be influenced by. This shows itself in the details.
For example, instead of a bare caption “No mobile phones while walking”, we can show a contractor receiving an incoming call while walking with colleagues, then pausing and standing aside to take the call while colleagues walk on. Their “safe thinking” will register on their face.
Two actors to play the part of 2 contractors
Using actors avoids using your own staff who frequently look wooden and amateur on video.
Also, when a number of different takes are required, actors can repeat each take exactly the same, because they’re trained to do this – unlike your own workforce who will give unstructured camera performances.
Actors will help your video shoot will run more quickly and smoothly, and your audience will see the difference in both in dynamism and quality.
Taking this further, actors will create a storyline for your video, elevating it from a mere recital of the rules into a dynamic dialogue that your audience will relate to.
You can use this to emphasise key points, for example, Method Statements or Permits.
Full editing with animated captions
Fine editing, captioning and titling will ensure a smooth television look to your video. It will avoid the “stuck-on” look that many voiceover videos have.
Remember: Safety is not second best. So your video shouldn’t be second best. Great editing will help ensure this.
Professional voiceover & sound
20% to 80% use of voiceover in an induction video is the best balance to retain audience interest. The remaining percent should be live dialogue, creating contrast – and interest.
For your voiceover artist you can choose between male or female, younger or older, and regional or ethnic accent.
Voiceover can speak authoritatively, compassionately, relatingly, inspiringly – all geared towards increasing compliance with your safe systems of work.
Graphics, animation & post production
Most company premises are busy workplaces and don’t always look perfect on camera. Yet on your induction video you want everything to look its best.
Post production will enhance the “look” of your contractor video so your premises look cleaner and brighter. And the people in your video will look brighter and sharper.
When contractors see a better looking place, they feel more motivated.
Live sound, music and audio production
Good sound will put the audience right in the middle of the video. It will give a “live” on-the-job feel.
A great music theme will also make your induction video more inspiring. People respond to good quality music, so we make sure your video has it.
We skilfully mix your audio to blend live sound, live voice, studio voiceover and music into a credible soundtrack that will automatically make your contractor or new starter audience sit up and listen.
Delivery as - True 1080 HD video, mp4 and DVD
You can deliver from a DVD player, or a laptop, projector and screen, or online. You can deliver when contractors or new starters first come on site.
You can additionally arrange for contractors to view your video prior to them coming on site.
You can make viewing the video as much a part of working for you as completing a Method Statement.
Get in touch and tell us your ideas
- INTRO TO YOUR COMPANY
- SITE ACCESS
- EMERGENCY PROCEDURES
- SITE HAZARDS
- SITE RULES & SIGNAGE
- SAFE BEHAVIOUR
- NEIGHBOURS AND THE ENVIRONMENT
WHAT YOUR CONTRACTOR INDUCTION VIDEO WILL DELIVER
Your Induction Video will ensure your Contractors have the competence to comply with your Safe Systems of Work
It will encourage a proactive attitude towards safe behaviour
It will visibly demonstrate your proactive approach to safety awareness and competence to interested 3rd parties
It will give contractors and new starters a good first impression of your company or organisation
SAVE TIMEIt will save you time when inducting, typically reducing 45 mins of chalk-and-talk to 15 mins of video viewing
DELIVER CONSISTENCYIt will always be consistent, delivering a perfect repeatable induction message every time
VALIDATIONIt can be followed by multiple choice questionnaires – as workbook or interactive DVD – to validate proficiency
ADDED VALUEWith little or no modification your contractor induction video can double as a New Starter Induction video
Got a pressing safety or training video question - just ask You'll get a prompt, intelligently-written reply
WHY CREATIVITY MATTERS TO YOU
Let’s be candid and start off by saying that many contractor induction videos are extremely dull, with limited effectiveness.
This is because they rely on indifferent hurried shooting and droning voiceover, usually accompanied by the kind of music you hear in a lift.
They look and sound cheap, and impress no one.
Yet some contractor videos succeed in being engaging, and genuinely encourage the contractor to work safely.
The difference usually lies in the creative approach.
At Studio Rossiter we look to develop a theme with you, a storyline capable of capturing your audience’s imagination on a wet Wednesday morning in a training room, security lodge or hut.
SUGGESTED THEMES FOR CONTRACTOR INDUCTION VIDEOS
- Showing a “day in the life video” with two contractor characters narrating their story (and the rules!) as they go
Building a story around an undercover news investigation into unsafe behaviour (with a safety positive ending guaranteed!)
An accident investigation video that follows the progress of a real life accident victim and colleagues, coupled with messages that reinforce how the accident could have been prevented in the first place, eg, Danger Zones around Moving Vehicles, Working from Heights, Use of Gloves
Dramatising safety incidents. This can be done using 3D animation on DVD, which allows you to show what you think happened while avoiding degrading the victim and colleagues
Showing a presenter-led walk-through. Or two presenters as an attention grabbing video double act!
Using contractor voxpop interviews to show consensus and generate discussion with behavioural issues, promoting a safe behaviour focused culture
These are just a few ideas. The important issue is to avoid the “droning voiceover” syndrome through use of a creative video storyline to capture the imagination.
This will result in greater attention being paid to the induction video – and, ultimately, greater compliance and less accidents.
We want to see safer behaviour as much as you!
GET IN TOUCH AND
TELL US YOUR IDEAS