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WHICH STYLE OF LOW COST ANIMATION IS RIGHT FOR YOUR TECHNOLOGY BUSINESS?

Compare a 3D Presenter style with a 2D Character storyline

It’s important to choose the right animation style for your explainer video project.

We offer two low cost animation options:

- a 3D Presenter, which costs the least

- and a 2D Character-driven storyline, which is more versatile.

The two styles are quite different, both in how they look, and how they’re best used.

To help you choose, take a look at our Comparison Chart.

3D LOW COST PRESENTER

3D low cost presenter

2D LOW COST CHARACTERS

2D low cost characters

OVERVIEW

DESCRIPTION3D LOW COST PRESENTER2D LOW COST CHARACTERS
THE BIG OVERALL DIFFERENCEA solo animated 3D Presenter will tell audiences what they need to know in a personal wayA group of animated 2D characters act out a voiceover-driven storyline with scenes
EXAMPLE APPLICATIONSA talking presenter explaining or demoing your solution features.
Presenter says “Let me show you how this works ....”
A story-driven video showing a new smart solution to an old problem.
Voiceover “Here’s Jane. Jane’s got a problem ...”
EXAMPLE GOALSThe goal is to offer essential pre or post sales information to interested audiencesThe goal is to convincingly engage a new audience by clearly visualising the difference your solution offers
THE COST DIFFERENCEA 3D Presenter animation is the lowest cost,
eg, £647 for 30 seconds
Low cost 2D Character animation is around 40% more, but is still low cost.
eg, £891 for 30 seconds

WHAT BOTH ANIMATION STYLES GET

DESCRIPTION3D LOW COST PRESENTER2D LOW COST CHARACTERS
VOICEOVEROne professional male or female voiceover in a UK or US accentSame
YOUR CORPORATE STYLEYour corporate logo, font & colours includedSame
RESEARCH & SCRIPTWRITINGWe’ll first research your goals, customer profiles, website, marketplace & competitors. Then we’ll write the script with you, until you’re happy to approve itSame
WHAT SORT OF ICONS DO I GETA choice of 500 quality, animated icons in your corporate colours, inc corporate, IT, technology, sport, general, industry, travel & social media iconsSame
SOFTWARE SCREENSHOTSThere’s no limit on including demo or example screenshots. But in practice, you’d want a screenshot visible for at least 2.5 seconds, allowing the audience time to grasp what it means to themSame
HAND / FINGER SWIPES OVER SCREENSHOTSYes. Animated hand or finger swipes over tablet or phone screens includedSame
OWN PHOTOGRAPHS / GRAPHICSYes, you can include your own stock photographs or graphics,
eg, a suitable inhouse diagram
Same
STOCK LIBRARY PHOTOGRAPHSUp to 5 stock library photos per minute can be included if requiredSame
ANIMATED CHARTSStandard charts to visualise performance & progress, eg, pie, line, bar etcSame
MUSIC & SOUND FXIncludedSame
MAPSStandard stock maps with highlighted locations includedSame
PRODUCTIONAll work produced in Adobe After FX, the world standardSame
DELIVERYYour video delivered as a 1080 mp4 video fileSame
DISTRIBUTIONFor multi-channel distribution we also offer coaching, advice, info materials, vimeo hosting with visual analytics, plus video strategy planning for the truly dedicated video userSame
PAYMENT50% deposit in advance, balance on completion and approvalSame

COMPARING THE DIFFERENCES BETWEEN THE TWO LOW COST STYLES

DESCRIPTION3D LOW COST PRESENTER2D LOW COST CHARACTERS
NUMBER OF CHARACTERSA single 3D realistic presenterUp to 4 interelating 2D characters from a choice of 50 likeable people
WHAT DEMOGRAPHIC ARE THE CHARACTERSChoice of male or female presenters with adjustable hair colour and skin toneCustomisable male or female characters with a wide choice of hair styles, skin tones and facial features inc beards, glasses etc
OUTFITSChoice of 2 outfits in your own corporate coloursMany outfits available, in your colours
PROPSTablet or phone props75 common props that the characters can hold, wave or show
MOTIONS & MOVEMENTSThe Presenter walks, gestures & talks to camera in a realistic way, with up to 26 graceful presenter movementsEach character has up to 102 expressive & dynamic movements.
These include 360 turns plus face expressions like looking around, reacting & relating.
Or sitting at a desk, standing, running, bending, waving, arms folded or pointing, agreeing or disagreeing, and much more
LIP SYNCYes, the Presenter speaks your script to the audience in a natural wayNo
SPEECH / THOUGHT BUBBLESNoYes
SCENES & BACKGROUNDSStandard corporate style backgroundsA choice of 58 office, commercial, industrial, leisure or home background scenes included.
The backgrounds are designed to blend well with characters.
You can also have photographs or screenshots as backgrounds where required
DELIVERYNormally fast, 2 weeks if you can approve the script & storyboard etc quicklyTakes a bit longer, depending on the complexity and length of your video Also allow more time for each approval stage
Express service available POA

SEE WHAT OTHER CUSTOMERS HAVE DONE

Example 3D LOW COST PRESENTER

Example 2D LOW COST CHARACTERS

NEXT STEP

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 0044 1695 726887

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