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BUSINESS VIDEO NEWS FOR MARKETERS AND SAFETY TRAINERS

A 3-Step Method for Differentiating your B2B Software Video from Competitors

A 3 Step Method for Differentiating your B2B Software Video from Competitors

By Kevin Rossiter | May 12, 2021

Your B2B software video must be different to competitors or you’ll look the same as them. Here’s how it’s done.

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Video increases funnel marketing uptake by a huge 344%

By Kevin Rossiter | Jun 10, 2018

Whiteboard can tell a business message in a highly visual, animated way which has won many fans. I think this is because of its novelty value, which for me has quickly worn off.

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The case against whiteboard video in marketing

By Kevin Rossiter | May 17, 2018

Whiteboard can tell a business message in a highly visual, animated way which has won many fans. I think this is because of its novelty value, which for me has quickly worn off.

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How to Pitch a B2B Software Explainer Video

By Kevin Rossiter | Mar 20, 2018

Read the most common questions before pitching a B2B software explainer video and win more customers. Learn more.

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software video pricing guide for B2B developers

Software Video Pricing Guide for B2B Developers

By Kevin Rossiter | Mar 20, 2018

This Software Video Pricing Guide is aimed at all developers – from the small B2B software house – to the international technology group.

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Quick Tips So Your CXO Looks Like A Thought Leader On Video

By Kevin Rossiter | Feb 21, 2018

If your CXO, CEO, CIO or CFO wants to rise above the level of a simple-looking video news release and be seen as the Thought Leader in your industry, technology area, or in the broader world at large, then the next video you make will be critical. It’ll need something more than an ordinary dry…

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Using an Old Trick to Win New Customers with Explainer Video

By Kevin Rossiter | Jan 29, 2018

Everyone is using video to explain their services or digital products to potential new customers, and there are plenty of explainer video production companies available to choose from. But unless your chosen video company is an expert in your marketplace, it’ll be left to you to decide the message, style, runtime and type of explainer…

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New software video for old - case study

New software video for old – case study

By Kevin Rossiter | Jan 29, 2018

With terrorism & cross border problems endemic throughout much of Europe, it seemed like a perfect fit when Jenoptik Traffic Solutions acquired US vehicle tracking software developer, ESSA Technology, adding real value to their market-leading automatic license plate recognition systems. ESSA’s Back Office solution helps: – Manage more effective border controls – Preventing terrorism, as…

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16 Great Ways to Showcase Your New Factory with Video

By Kevin Rossiter | Jan 11, 2018

It’s not every day your company builds a new automated plant. But now you’ve got the new factory you need to film it, so you can present it to customers, and video showcase your new, superior manufacturing scope & capability. Your credibility will rise immediately if you do. This counts double if you’re an exporter…

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How B2B Software Developers Close Deals with Tutorial Videos

By Kevin Rossiter | Dec 27, 2017

If you’re selling a B2B enterprise scale technology platform, or a similarly complex software solution, then you’ll know how easy it is to get buyers interested, yet how difficult it can be to close them. It’s a double edged sword, as your technology attracts a lot of initial client interest as it solves big problems…

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Newsflash: ESA take delivery of their space exploration exhibition video

By Kevin Rossiter | Dec 18, 2017

The European Space Agency have been a customer of ours for some years now. Our latest production for them “Science & Robotic Exploration” has now been converted into an exhibition version, so it can be shown at public events. The video itself is absolutely fascinating, telling the story of the many expeditions ESA have sent…

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16 Must-have Bits of Video Kit That Will Transform Your Corporate Video Production

By Kevin Rossiter | Dec 13, 2017

If you’re a marketer, PR, or corporate communicator tasked with producing a filmed corporate video, at some stage you’ll be asking yourself what equipment your video crew will need to provide to ensure you get a great looking video, full of the compelling power shots that keep audiences glued to the screen. And if you…

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Why Safety Animation Video is Better than Live Action Video in the Construction Industry

By Kevin Rossiter | Nov 29, 2017

Background As a safety adviser or project manager, you’ll know the construction industry has long been a big user of safety video, whether as bought-in modules, or custom-made video productions. Construction by its very nature is more hazardous than, say, factory work, as a factory is a single site, full of repetitive local activities, with…

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How to Plan A Winning Video Strategy for Your Software Technology Platform

By Kevin Rossiter | Nov 15, 2017

Software technology developers are fast waking up to the fact that: > videos need planning far more than they previously thought > up to an hour of runtime video may be required to cover everything you’ll need This is a major task, and a major spend. So let’s take a closer look and see how…

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Employee wellness app

Newsflash – Free Employee Wellness App Updated to V3.0

By Kevin Rossiter | Sep 15, 2017

After 10 years, our free Employee Wellness app has just had a long deserved update to include completely redesigned graphics and a bigger better friendlier GUI, as it now runs in HTML5, the multimedia language of websites. So if you’re new here, then what’s a Wellness app? The Employee Wellness Programme is an interactive tool…

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News – New Factory video for KAB Seating

By Kevin Rossiter | Sep 15, 2017

KAB Seating UK have selected Studio Rossiter to produce a promotional video for their new Genesis 1 production line, their innovative, virtually error-proof system for delivering best-in-class, off-road vehicle seats. KAB Systems produce seats for vehicles like yellow plant onsite, agricultural vehicles, and generally tough environments, where the seat experiences a lot of hard, daily…

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pCloud-migration

Newsflash – Studio Rossiter Migrate to pCloud

By Kevin Rossiter | Sep 11, 2017

You mightn’t have thought about it, but video projects are massive, commonly exceeding 50gb per project, and increasing all the time as 4K Ultra Wide video takes over our lives. We now have tens of terabytes of client data to manage. This led to dozens of huge hard disks stacked on the shelves in the…

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Animated-safety-video

Luxury Yacht Onboards Animated Safety Video – A First for Our Studio

By Kevin Rossiter | Aug 30, 2017

Our favourite luxury yacht charterers have just taken delivery of a safety video that explains emergency procedures to passengers. We’ve all been on planes and listened to the stewards telling us about the plane exits. Well now we’ve found out that big yachts need these too, so we set about making it – a luxury…

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Foreign language video production

Foreign Language Video Production – The Big Choices

By Kevin Rossiter | Aug 17, 2017

So now you’ve got your English video completed, what next? If you have foreign customers to sell to, or foreign workforces you have to train, then the next stage is to produce a foreign language version of your original English video. This can cost anything between a few hundred pounds for the cheapest translation of…

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Auriga at ATMIA 2017

New Visual Concept from Auriga at ATMIA 2017

By Kevin Rossiter | Aug 2, 2017

ATMIA is a global event for vendors & banks in the ATM marketplace, which is moving from the simple money delivery-in-the-street concept, to a comprehensive, 2 way, customer-to-bank, all purpose, touch point. A key player in the development of ATM software engines to drive all this information is Auriga. Auriga, in their own words, “specialise…

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animated explainer video

Animated Explainer Video Begs For A Cool Presenter

By Kevin Rossiter | Jun 22, 2017

There’s a flood of wibbly-wobbly animated explainer videos invading the market, attacking us from all sides while we’re sitting there in front of our screens, drowning in a sea of soulless bumps & bobs, and accompanying animated squashes & stretches, all meaninglessly flashing by to a voiceover chorus from a person who we’d not especially…

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Explainer video services

4 ways to dramatically reduce the cost of your explainer video

By Kevin Rossiter | Apr 24, 2017

Explainer video prices vary so much, and it’s difficult to understand what the prices mean, so let’s try and clear away some of the mystery. This is even more relevant today, as many companies plan whole series of explainer videos and it’s critical to reduce the unit cost per video. After all, a small $200…

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36 things you didn't know about animated safety video

36 things you didn’t know about animated safety video: Updated

By Kevin Rossiter | Apr 20, 2017

Discover the why & how of animated safety video production with this 36 point checklist, using safety animation to promote safe behaviour. Updated April 2021

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display screen risk assessment

Display screen risk assessment v3.3 free updated Mar 2017

By Kevin Rossiter | Mar 3, 2017

With our display screen risk assessment now in its 10th year, we’re pleased to announce the free online version 3.3 release, a comprehensive, interactive training and display screen risk assessment for display screen equipment users, including a downloadable risk assessment document when completed. The whole app is now full size 1920×1080 making viewing and operation…

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5 ways your boss can screw up your corporate video

By Kevin Rossiter | Apr 6, 2016
5 ways your boss can screw up your corporate video

This is a light hearted look at the different ways your boss – or boss’s boss – has the power to muddle, confuse and generally make life difficult for your next corporate video production

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A powerful new corporate video production concept for 2016!

By Kevin Rossiter | Mar 3, 2016
A powerful new corporate video production concept for 2016!

As a marketer tasked with delivering corporate video to convert your company’s messages into measurable results

– you must be wondering “whatever next?!”

Corporate video has moved forward at a frightening pace – even since you started your present job.

It’s now difficult to define exactly what a corporate video should look like anymore.

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Get best value from timelapse camera in construction video

By Kevin Rossiter | Jan 21, 2016
Get best value from timelapse camera in construction video

What makes timelapse video so useful for constructors is showing how a project is actually carried out

– by producing a long series of timelapse recorded shots

– into a single watchable short video

– that can be used for promotions and new tender presentations.

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Understanding corporate video prices to get the best quote

By Kevin Rossiter | Jan 13, 2016
Understanding corporate video prices to get the best quote

As a video producer I can sympathise with corporate video buyers who struggle to make sense of different video quotes, proposals and propositions.

It often feels like comparing apples and oranges

– with little transparency when trying to understand and contrast different offers.

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How important is trust in a software demo video?

By Kevin Rossiter | Jan 6, 2016
How important is trust in a software demo video

How many sales do you think you lost this year because the buyer didn’t quite trust you enough

– or they believed a competitor’s software demo video more?

Maybe you’ll never know the real answer as nobody ever gives “lack of trust” as a reason for not buying

– if any reason is given at all?!

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The 10 corporate videos you’ll find in every good marketer’s armoury

By Kevin Rossiter | Jan 1, 2016
The 10 corporate videos you'll find in every good marketer's armoury

It’s the start of the year and many of you are planning your New Year campaigns, thinking how to get corporate video more involved with your sales messages.

So here’s a small test you can do while you’re waiting for the Tassimo to deliver your next cup of coffee.

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Why interactive multimedia training gets to the guts of training issues

By Kevin Rossiter | Dec 18, 2015
Why interactive multimedia training gets to the guts of training issues

The purpose of training is to make people competent for their role.

But for this to happen successfully they have to remember what you tell them.

Remembering is fundamental to training, yet we now know that up to 90% of training is forgotten inside a week

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Quinn Therm factory video

By Kevin Rossiter | Dec 16, 2015
Quinn Therm factory video

Irish manufacturer Quinn used 3D animation to explain how their insulating boards offer builders a new standard in environmentally sustainable homes.

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The 6 commonest software demo video blunders that developers make

By Kevin Rossiter | Dec 14, 2015
The 6 commonest software demo video blunders that developers make

Many software demo videos fail to win the new business enquiry targets expected of them.

This can be for many reasons, not least of which is a failure to know the pitfalls in advance.

Here are the 6 most common blunders made when producing a software demo video.

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Q&A “I need bite-sized, affordable-cost software tutorial videos to train our clients”

By Kevin Rossiter | Dec 9, 2015
Q&A “I need bite-sized, affordable-cost software tutorial videos to train our clients”

“We’re looking for someone to turn our written help guides and tutorials into bite-sized explainer videos that are interesting, eye-catching and informative in a way that is also in keeping with the brand and tone of the company.

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3 expert training video production tips to motivate your workforce

By Kevin Rossiter | Dec 7, 2015
3 expert training video production tips to motivate your workforce

A friend’s son recently started work for a major supermarket and had to sit through 3 hours of 12 videos which bored the pants off him.

Such a total lack of motivation!

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10 questions your video production company will hate you to ask

By Kevin Rossiter | Dec 4, 2015
10 questions your video production company will hate you to ask

How does any marketing manager know if they’re being deceived or simply misled by their video production company?

When you’re up against a marketing video salesperson with a well-practiced spiel it can be difficult separating the truth from exaggeration, and outright deception.

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the lie of the 2 minute marketing video

By Kevin Rossiter | Dec 2, 2015
The lie of the 2 minute marketing video

Short, short, short – the sub-2 minute video is the mantra on everybody’s lips more than ever before. 

Major league video streamers, Wistia, supported this with the release of their 2015 viewing statistics which suggest “…. videos get abandoned after 2.8 minutes”.

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The 6 fastest ways to lose money with marketing video

By Kevin Rossiter | Nov 25, 2015
The 6 fastest ways to lose money with marketing video

When the anticipated ROI on your new marketing video doesn’t happen, then you really know you’ve lost money.

There are 3 ways you’ll notice if this has happened to you:

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How to buy corporate video production services and avoid paying too much

By Kevin Rossiter | Nov 25, 2015
How to buy corporate video production services and avoid paying too much

If you’re buying corporate video production services for your next marketing campaign, it’s easy to get lost comparing quotes.

Every video company has different ways of pricing, and it’s hard to compare like-for-like, other than by looking at the bottom line, which can be misleading.

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Workforces forget 90% of training inside a week: how video stops this

By Kevin Rossiter | Nov 23, 2015
Workforces forget 90% of training inside a week and how video stops this

Is it the training manager’s fault if operatives forget ½ of what they’re told within a hour?

Or forget 70% of their training within 24 hours?

Workforces are only human, and that seems to be the problem.

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33 different ways for businesses to use B2B marketing video – updated 2016

By Kevin Rossiter | Nov 20, 2015
33 different ways for businesses to use B2B marketing video - updated 2016

1  As a home page overview, explaining your business proposition, process, features or story, in a quick powerful online message.

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