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BUSINESS VIDEO NEWS FOR MARKETERS AND TRAINERS

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A free social media video

By Kevin Rossiter | Mar 30, 2020
A free social media video

Like you, we’ve been using short social media videos for a while now, increasing our reach across Facebook, Instagram, Twitter and Linkedin.
Now we’re offering you a social media free video. Take a look and see for yourself.

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Auriga at ATMIA 2017

New Visual Concept from Auriga at ATMIA 2017

By Kevin Rossiter | Aug 2, 2017

ATMIA is a global event for vendors & banks in the ATM marketplace, which is moving from the simple money delivery-in-the-street concept, to a comprehensive, 2 way, customer-to-bank, all purpose, touch point. A key player in the development of ATM software engines to drive all this information is Auriga. Auriga, in their own words, “specialise…

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animated explainer video

Animated Explainer Video Begs For A Cool Presenter

By Kevin Rossiter | Jun 22, 2017

There’s a flood of wibbly-wobbly animated explainer videos invading the market, attacking us from all sides while we’re sitting there in front of our screens, drowning in a sea of soulless bumps & bobs, and accompanying animated squashes & stretches, all meaninglessly flashing by to a voiceover chorus from a person who we’d not especially…

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Explainer video services

4 ways to dramatically reduce the cost of your explainer video

By Kevin Rossiter | Apr 24, 2017

Explainer video prices vary so much, and it’s difficult to understand what the prices mean, so let’s try and clear away some of the mystery. This is even more relevant today, as many companies plan whole series of explainer videos and it’s critical to reduce the unit cost per video. After all, a small $200…

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display screen risk assessment

Display screen risk assessment v3.3 free updated Mar 2017

By Kevin Rossiter | Mar 3, 2017

With our display screen risk assessment now in its 10th year, we’re pleased to announce the free online version 3.3 release, a comprehensive, interactive training and display screen risk assessment for display screen equipment users, including a downloadable risk assessment document when completed. The whole app is now full size 1920×1080 making viewing and operation…

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5 ways your boss can screw up your corporate video

By Kevin Rossiter | Apr 6, 2016
5 ways your boss can screw up your corporate video

This is a light hearted look at the different ways your boss – or boss’s boss – has the power to muddle, confuse and generally make life difficult for your next corporate video production

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A powerful new corporate video production concept for 2016!

By Kevin Rossiter | Mar 3, 2016
A powerful new corporate video production concept for 2016!

As a marketer tasked with delivering corporate video to convert your company’s messages into measurable results

– you must be wondering “whatever next?!”

Corporate video has moved forward at a frightening pace – even since you started your present job.

It’s now difficult to define exactly what a corporate video should look like anymore.

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Get best value from timelapse camera in construction video

By Kevin Rossiter | Jan 21, 2016
Get best value from timelapse camera in construction video

What makes timelapse video so useful for constructors is showing how a project is actually carried out

– by producing a long series of timelapse recorded shots

– into a single watchable short video

– that can be used for promotions and new tender presentations.

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Understanding corporate video prices to get the best quote

By Kevin Rossiter | Jan 13, 2016
Understanding corporate video prices to get the best quote

As a video producer I can sympathise with corporate video buyers who struggle to make sense of different video quotes, proposals and propositions.

It often feels like comparing apples and oranges

– with little transparency when trying to understand and contrast different offers.

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6 easy tips for making a safety video production

By Kevin Rossiter | Jan 8, 2016
6 easy tips for making a safety video production

As a safety adviser you’ll probably find it fairly easy to decide which content you need to show in your next safety video.

The real trick is knowing how to show your content so it has impact and gets remembered, bearing in the mind recent revelations on how much training gets forgotten

– up to 90% is forgotten inside a week is mooted as realistic in some cases.

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How important is trust in a software demo video?

By Kevin Rossiter | Jan 6, 2016
How important is trust in a software demo video

How many sales do you think you lost this year because the buyer didn’t quite trust you enough

– or they believed a competitor’s software demo video more?

Maybe you’ll never know the real answer as nobody ever gives “lack of trust” as a reason for not buying

– if any reason is given at all?!

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The 10 corporate videos you’ll find in every good marketer’s armoury

By Kevin Rossiter | Jan 1, 2016
The 10 corporate videos you'll find in every good marketer's armoury

It’s the start of the year and many of you are planning your New Year campaigns, thinking how to get corporate video more involved with your sales messages.

So here’s a small test you can do while you’re waiting for the Tassimo to deliver your next cup of coffee.

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Why interactive multimedia training gets to the guts of training issues

By Kevin Rossiter | Dec 18, 2015
Why interactive multimedia training gets to the guts of training issues

The purpose of training is to make people competent for their role.

But for this to happen successfully they have to remember what you tell them.

Remembering is fundamental to training, yet we now know that up to 90% of training is forgotten inside a week

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Quinn Therm factory video

By Kevin Rossiter | Dec 16, 2015
Quinn Therm factory video

Irish manufacturer Quinn used 3D animation to explain how their insulating boards offer builders a new standard in environmentally sustainable homes.

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The 6 commonest software demo video blunders that developers make

By Kevin Rossiter | Dec 14, 2015
The 6 commonest software demo video blunders that developers make

Many software demo videos fail to win the new business enquiry targets expected of them.

This can be for many reasons, not least of which is a failure to know the pitfalls in advance.

Here are the 6 most common blunders made when producing a software demo video.

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Q&A “I need bite-sized, affordable-cost software tutorial videos to train our clients”

By Kevin Rossiter | Dec 9, 2015
Q&A “I need bite-sized, affordable-cost software tutorial videos to train our clients”

“We’re looking for someone to turn our written help guides and tutorials into bite-sized explainer videos that are interesting, eye-catching and informative in a way that is also in keeping with the brand and tone of the company.

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3 expert training video production tips to motivate your workforce

By Kevin Rossiter | Dec 7, 2015
3 expert training video production tips to motivate your workforce

A friend’s son recently started work for a major supermarket and had to sit through 3 hours of 12 videos which bored the pants off him.

Such a total lack of motivation!

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10 questions your video production company will hate you to ask

By Kevin Rossiter | Dec 4, 2015
10 questions your video production company will hate you to ask

How does any marketing manager know if they’re being deceived or simply misled by their video production company?

When you’re up against a marketing video salesperson with a well-practiced spiel it can be difficult separating the truth from exaggeration, and outright deception.

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the lie of the 2 minute marketing video

By Kevin Rossiter | Dec 2, 2015
The lie of the 2 minute marketing video

Short, short, short – the sub-2 minute video is the mantra on everybody’s lips more than ever before. 

Major league video streamers, Wistia, supported this with the release of their 2015 viewing statistics which suggest “…. videos get abandoned after 2.8 minutes”.

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How to buy corporate video production services and avoid paying too much

By Kevin Rossiter | Nov 25, 2015
How to buy corporate video production services and avoid paying too much

If you’re buying corporate video production services for your next marketing campaign, it’s easy to get lost comparing quotes.

Every video company has different ways of pricing, and it’s hard to compare like-for-like, other than by looking at the bottom line, which can be misleading.

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The 6 fastest ways to lose money with marketing video

By Kevin Rossiter | Nov 25, 2015
The 6 fastest ways to lose money with marketing video

When the anticipated ROI on your new marketing video doesn’t happen, then you really know you’ve lost money.

There are 3 ways you’ll notice if this has happened to you:

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Workforces forget 90% of training inside a week: how video stops this

By Kevin Rossiter | Nov 23, 2015
Workforces forget 90% of training inside a week and how video stops this

Is it the training manager’s fault if operatives forget ½ of what they’re told within a hour?

Or forget 70% of their training within 24 hours?

Workforces are only human, and that seems to be the problem.

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33 different ways for businesses to use B2B marketing video – updated 2016

By Kevin Rossiter | Nov 20, 2015
33 different ways for businesses to use B2B marketing video - updated 2016

1  As a home page overview, explaining your business proposition, process, features or story, in a quick powerful online message.

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Interactive multimedia video training – vs – the powerpoint monologue

By Kevin Rossiter | Nov 18, 2015
Interactive multimedia video training - vs - the powerpoint monologue

Interactive training multimedia don’t just show or tell your workforce how to do their job better.

The whole process is designed to involve the individual, with the key word being “involve”.

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The secret of cheap video success for hungry marketing managers

By Kevin Rossiter | Nov 11, 2015
The secret of cheap video success for hungry marketing managers

Why do some marketing videos look extraordinary and impactful while others – speaking plainly – look dull and boring?

The quick defensive answer is to say something like:

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The case for interactive training multimedia

By Kevin Rossiter | Nov 9, 2015
The case for interactive training multimedia

Interactive training multimedia is little understood by many training & safety managers.

It seems to cover everything – from a simple training Powerpoint – to colossal interactive learning exercises.

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Explaining marketing video costs for managers

By Kevin Rossiter | Nov 6, 2015
Explaining marketing video costs for managers

No two video production companies sell at the same price, so it’s difficult for any marketing manager to compare video quotes. It’s like comparing apples with oranges.

Here’s some guidelines to help you understand marketing video costs, enabling you to make a fairer comparison between quotes.

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Poor interpersonal skills loses retail customers faster than you can blink – updated

By Kevin Rossiter | Nov 4, 2015
Poor interpersonal skills loses retail customers faster than you can blink - updated

A recent customer experience impact report by Harris Interactive found that:“Even in a negative economy, customer experience is a high priority for consumers, with 60% often or always paying more for a better experience.”

Retail customers value customer service.

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18 ways your marketing video can go wrong and how to avoid them

By Kevin Rossiter | Nov 2, 2015
18 ways your marketing video can go wrong and how to avoid them

If you’re planning to produce a marketing video in the near future, you need to be careful your video doesn’t go down the tubes through:

– Going over budget,

– Being delivered too late

– Being plain ineffectual at achieving its goals.

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Software testimonial videos – the bare facts

By Kevin Rossiter | Oct 30, 2015
Software testimonial videos - the bare facts

When did you last buy from Amazon without reading at least one review? Thought so.

It works the same way for software developers and vendors too, trying to market and sell applications, often to buyers in other countries or continents. 

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12 work situations that require a new training video

By Kevin Rossiter | Oct 28, 2015
12 work situations that require a new training video

Life for the training or safety manager is about achieving targets, preferably through innovation or new methods which save time and money

– and hopefully make people’s work lives easier, and not harder.

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