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BUSINESS VIDEO NEWS FOR MARKETERS AND SAFETY TRAINERS

Why animation is the new norm for safety videos

Why animation is the new norm in safety video

By Kevin Rossiter | May 5, 2021

“Filmed safety videos were once the norm for H&S managers. Now animated video is seen as a better option. Once clients use it they tend to stick with it.” Creative Director, Linda Rossiter
April 2021

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How do I turn my health and safety points into an effective video script?

How do I turn my health and safety points into an effective video script?

By Kevin Rossiter | Mar 20, 2020

Health & Safety Managers want presentations that win audience attention, keep them watching and motivate them. A video safety presentation has to be unforgettable.

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3 marketing principles for succeeding in the digital age

3 marketing principles for succeeding in the digital age

By Kevin Rossiter | Mar 13, 2020

The rulebook on marketing is being rewritten every day. Last year’s great new idea may already be history in 2020. Here are 3 principles that will increase your chances of finding new opportunities to win.

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Comparing the costs of budget and custom animated safety video

VIDEO: Comparing the costs of budget and custom animated safety video

By Kevin Rossiter | Mar 13, 2020

Don’t know the how and why of safety video cost differences?
Learn to buy smart, get more and pay less.
One of the PLAIN ANSWERS series by Producer Kevin Rossiter

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Coronavirus Workforce Safety Video: New product launch

Coronavirus Workforce Safety Video: New product launch

By Kevin Rossiter | Mar 10, 2020

To help keep your workforce safe we’ve launched a new product: Coronavirus Workforce Safety Video, a low cost fast turnround custom video solution for organisations & companies who need to communicate clearly & rapidly with a large distributed workforce spread across a network of office, plants, and countries.

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2D animated safety video

Low budget 2D animated safety video: New product launch

By Kevin Rossiter | Mar 5, 2020

A budget animated safety video will explain your safety topics in a consistent, repeatable and memorable way. Customized exactly to your Safe Systems of Work & your brand, complete with professional voiceover, our animated characters & scenes will keep your workforce focused onscreen where it counts.

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Low budget animated safety video

Low budget 3D animated safety presenter video: New product launch

By Kevin Rossiter | Mar 2, 2020

A low budget animated 3D safety presenter video is the imaginative way to deliver a professional consistent repeatable memorable message.

Customised exactly to your Safe Systems of Work, your signage, your site, your rules, your workforce and your brand, a budget animated safety presenter video removes the tedium of boring briefings while keeping everyone’s attention focused onscreen where it counts.

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15 questions a Safety Manager must ask before producing an induction video – updated 2020

By Kevin Rossiter | Mar 2, 2020

An Induction Video can save you hours and weeks of time compared with the time spent standing up in a training room and delivering a powerpoint induction.

Typically, 45 minutes of safety induction training can be reduced to a 15 minute filmed video, which in many cases can induct to a more consistent standard.

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How to get fast video delivery and maybe cheaper too

VIDEO: How to get fast video delivery and maybe cheaper too

By Kevin Rossiter | Feb 25, 2020

Everyone wants their video yesterday, yet many customers sometimes do everything possible to make production slow. Here’s how to make sure it isn’t you.

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The ultimate price strategy explainer by marketing and copywriting legend, Dan Kennedy

Meet the Producer: Price Strategy by Dan Kennedy

By Kevin Rossiter | Feb 13, 2020

In his bestselling must-read for marketers, No B.S, Price Strategy, the world’s highest paid copywriter, Dan Kennedy, explains 23 aspects of price, its perception, how you can affect it, how customers perceive price and what is it made up of.

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How to get an accurate explainer video quote that suits your budget

VIDEO: How to get an accurate explainer video that suits your budget

By Kevin Rossiter | Feb 6, 2020

Learn how to get an accurate explainer video quote that matches your budget – and also how to avoid going over budget mid-project.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

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Videos about price and cost

Meet the Producer: Interview: Videos about production costs

By Kevin Rossiter | Feb 3, 2020

Video Producer, Kevin Rossiter, describes the options customers need to consider when deciding how many videos to have, and how to estimate a realistic price based on what they cost to make.

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Success Through Selling

Meet the Producer: Interview: Success Through Selling

By Kevin Rossiter | Jan 31, 2020

Video Producer, Kevin Rossiter, describes how Frank Bettger’s book gets to the soul of selling and how sometimes we need to make a pilgrimage to revisit the heart of what we do.

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Setting your corporate video objectives

Setting your Corporate Video Objectives

By Kevin Rossiter | Jan 30, 2020

Before you start producing a corporate video for your business, it’s important to know it’s objective – so you’re always working towards an achievable goal.

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3 ways to spend more on filmed video - the good, the bad, and the ugly

VIDEO: 3 ways to spend more on filmed video

By Kevin Rossiter | Jan 24, 2020

Learn the Good, the Bad & the Ugly of paying more.

If filmed video quality matters to you, this is where to go.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

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VIDEO: 10 ways to push down filming costs and pay less

VIDEO: 10 ways to push down filming costs and pay less

By Kevin Rossiter | Jan 15, 2020

10 different ways to get the price of filmed video down. Avoid the cost overruns everyone else talks about.

If keeping to a strict budget matters, this is how.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

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The cost of animation

Meet the Producer: Interview: The cost of animation

By Kevin Rossiter | Jan 8, 2020

Video Producer, Kevin Rossiter, describes the process of buying animation and the cost benefits of choosing the right animation style for your project.

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How many videos does a software or technology company need?

VIDEO: How many videos does a software or technology company need?

By Kevin Rossiter | Jan 7, 2020

How to calculate how many videos you need. This methodology works for all types of business software,
platform and technology developer.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

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A favourite business book - Principles by Ray Dalio

Meet the Producer: Interview: A favourite business book – Principles by Ray Dalio

By Kevin Rossiter | Jan 6, 2020

Video producer, Kevin Rossiter, takes a look at the key business principles that made Ray Dalio the leader in his field and how they apply to any business.

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Meet the Producer: Audio interview: Software developers’ video packages

Meet the Producer: Interview: Software developers’ video packages

By Kevin Rossiter | Jan 3, 2020

Kevin Rossiter discusses the types of video that help software developers provide a ‘Customer Lifetime Service’ so their users love their products and recommend them to others.

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Nine ways to push up the price of animated video and pay more

VIDEO: Nine ways to push up the price of animated video and pay more

By Kevin Rossiter | Dec 19, 2019

Learn how to be smart and spend where necessary.

If budgets are flexible, then this is what you need to know.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

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The 3 rules of buying an induction video and getting it right

VIDEO: The 3 rules of buying an induction video and getting it right

By Kevin Rossiter | Dec 16, 2019

These rules work for all industries, for contractors, new starters, existing employees and visitors alike.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

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Nine ways to push down the price of animated video and get it cheaper

VIDEO: 9 ways to push down the price of animated video and get it cheaper

By Kevin Rossiter | Dec 12, 2019

Learn how to spend less and get more.
If budgets are tight, then this is what you need to know.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

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The top 8 types of video production company: a comparison

The top 8 types of video production company: A comparison

By Kevin Rossiter | Nov 27, 2019

Make your own video for pennies? Hire a top agency team for thousands? It’s now a buyer’s market and video suppliers offer opportunity & choice for every level of budget.

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Pitch Perfect - The Marketers Dream

Pitch Perfect – The Marketers Dream

By Bryan Irving | Nov 18, 2019

Are you sitting on a technology ready to launch? Or a smart idea no-one quite understands?
Will you be pitching a product to audiences who think they’ve figured it out, but haven’t?

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Hunch v Data? Moneyball comes to marketing video

By Kevin Rossiter | Oct 31, 2019

The last time I had a hunch about a B2B marketing video I almost voluntarily slapped myself in the face. Why?

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The future part 1: what is your marketing video worth?

The Future Part 1: what is your marketing video worth?

By Bryan Irving | Aug 1, 2019

The various uniquenesses of your service, the strength of your team, the experiences of your customers, these all shape what you can project about yourself as a company.

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Image of a line graph

Last year 12% of companies were newborns and 10% died

By Kevin Rossiter | Jul 15, 2019

Business intelligence leads to longevity, and this intelligence can point you to new customers, keep customers you already have, enabling you to out-compete your competitors.

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video-master-class

Meet Kevin – And Business Video Q&A

By Bryan Irving | Jun 4, 2019

There are three types of B2B business owner.
Number 1 has never made a video – a rare breed these days.
Number 2 has made a video but is not satisfied with the way it turned out.
Number 3 is happy with the videos that were made but they didn’t get the desired results.

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Make your next video your first video. Be inspired.

By Bryan Irving | May 22, 2019

Make Your Next Video Your First Video.
A human generation is twenty five years.
A video generation is twenty five weeks.
In that time, whatever you did last is already out of date.

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video-master-class

Which type of business video user are you?

By Kevin Rossiter | Apr 3, 2019

There are three types of B2B business owner.
Number 1 has never made a video – a rare breed these days.
Number 2 has made a video but is not satisfied with the way it turned out.
Number 3 is happy with the videos that were made but they didn’t get the desired results.

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HOW BUSINESSES USE TRUST TO OVERCOME PRICE AND WIN BIG WITH VIDEO

By Kevin Rossiter | Feb 13, 2019

Trust underpins all successful businesses.
So how’s it incorporated into an explainer video, which is more often than not a naked-but-clever sales pitch.

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New Fill-yer-funnel video lead generation workshop page now online

By Kevin Rossiter | Feb 5, 2019

We’ve now launched the new Fill-yer-funnel workshop webpage.
A Fill-yer-funnel workshop is for any business planning a new video to win more website leads that doesn’t want to guess

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New software video production page now online

By Kevin Rossiter | Jan 30, 2019

It brings to life all the ideas we’ve had over the last 12 months, and incorporates many ideas you’ve suggested.

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How to logically choose the best visual style for your video

By Kevin Rossiter | Jan 4, 2019

When deciding your preferred visual video style, don’t jump in feet first which your own personal choice, or at least not immediately.

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Masterclass highlight: Avoiding mistakes when getting video quotations

By Kevin Rossiter | Dec 12, 2018

This Business Video Masterclass page has proved popular, reflecting a wide concern for getting quotations right among marketers and business owners, who aren’t necessarily experienced agency buyers.

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Announcement: New Style Tool for our explainer video webpage

By Kevin Rossiter | Dec 12, 2018

It includes a new Style Tool, which enables video buyers to easily decide which video style, or mix of video styles, they’d like to produce their next video in.

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Fill-yer-funnel lead-generating video launch announcement

By Kevin Rossiter | Nov 4, 2018

Many companies use explainer video to generate leads from their landing pages or primary website pages.

But did you know Fill-yer-funnel can significantly increase the number of leads won through video?

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New free Business Video Masterclass launch today

By Kevin Rossiter | Oct 19, 2018

Today we’re pleased to announce our new free Business Video Masterclass. It’s perfect for everyone who wants to produce more effective actionable video at lower cost and greater ROI.

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Why Software Demo Videos Don’t Close Sales

By Kevin Rossiter | Oct 19, 2018

Most devs consider that selling a B2B software package means showing an online video demo of the package, at least in its basic elements.

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Video increases funnel marketing uptake by a huge 344%

By Kevin Rossiter | Jun 10, 2018

Whiteboard can tell a business message in a highly visual, animated way which has won many fans. I think this is because of its novelty value, which for me has quickly worn off.

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