Skip to content

BUSINESS VIDEO NEWS FOR MARKETERS AND TRAINERS

"Great blog you've got here...
It's difficult to find high-quality writing like yours nowadays."
Louisa, PC Gamer WoW Forum

Radical Video Strategy: Video 1 – Agent Of Change

By Kevin Rossiter | Sep 21, 2020
Radical Video Strategy - Video 1 Agent Of Change

In a customer-driven marketplace, everyone’s looking for change.
This year, 2020-21, it will take a Radical Video Strategy to win these customers.

Read More

GET EVERY MONTHLY DEAL in your inbox

  • This field is for validation purposes and should be left unchanged.
Google Rating
5.0
Low budget animated safety video

Low budget 3D animated safety presenter video: New product launch

By Kevin Rossiter | Mar 2, 2020

A low budget animated 3D safety presenter video is the imaginative way to deliver a professional consistent repeatable memorable message.

Customised exactly to your Safe Systems of Work, your signage, your site, your rules, your workforce and your brand, a budget animated safety presenter video removes the tedium of boring briefings while keeping everyone’s attention focused onscreen where it counts.

Read More

15 questions a Safety Manager must ask before producing an induction video – updated 2020

By Kevin Rossiter | Mar 2, 2020

An Induction Video can save you hours and weeks of time compared with the time spent standing up in a training room and delivering a powerpoint induction.

Typically, 45 minutes of safety induction training can be reduced to a 15 minute filmed video, which in many cases can induct to a more consistent standard.

Read More
How to get fast video delivery and maybe cheaper too

VIDEO: How to get fast video delivery and maybe cheaper too

By Kevin Rossiter | Feb 25, 2020

Everyone wants their video yesterday, yet many customers sometimes do everything possible to make production slow. Here’s how to make sure it isn’t you.

Read More
The ultimate price strategy explainer by marketing and copywriting legend, Dan Kennedy

Meet the Producer: Price Strategy by Dan Kennedy

By Kevin Rossiter | Feb 13, 2020

In his bestselling must-read for marketers, No B.S, Price Strategy, the world’s highest paid copywriter, Dan Kennedy, explains 23 aspects of price, its perception, how you can affect it, how customers perceive price and what is it made up of.

Read More
How to get an accurate explainer video quote that suits your budget

VIDEO: How to get an accurate explainer video that suits your budget

By Kevin Rossiter | Feb 6, 2020

Learn how to get an accurate explainer video quote that matches your budget – and also how to avoid going over budget mid-project.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

Read More
Videos about price and cost

Meet the Producer: Interview: Videos about production costs

By Kevin Rossiter | Feb 3, 2020

Video Producer, Kevin Rossiter, describes the options customers need to consider when deciding how many videos to have, and how to estimate a realistic price based on what they cost to make.

Read More
Success Through Selling

Meet the Producer: Interview: Success Through Selling

By Kevin Rossiter | Jan 31, 2020

Video Producer, Kevin Rossiter, describes how Frank Bettger’s book gets to the soul of selling and how sometimes we need to make a pilgrimage to revisit the heart of what we do.

Read More
Setting your corporate video objectives

Setting your Corporate Video Objectives – updated Feb 2020

By Kevin Rossiter | Jan 31, 2020

Before you start producing a corporate video for your business, it’s important to know it’s objective – so you’re always working towards an achievable goal.

Read More
3 ways to spend more on filmed video - the good, the bad, and the ugly

VIDEO: 3 ways to spend more on filmed video

By Kevin Rossiter | Jan 24, 2020

Learn the Good, the Bad & the Ugly of paying more.

If filmed video quality matters to you, this is where to go.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

Read More
VIDEO: 10 ways to push down filming costs and pay less

VIDEO: 10 ways to push down filming costs and pay less

By Kevin Rossiter | Jan 15, 2020

10 different ways to get the price of filmed video down. Avoid the cost overruns everyone else talks about.

If keeping to a strict budget matters, this is how.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

Read More
The cost of animation

Meet the Producer: Interview: The cost of animation

By Kevin Rossiter | Jan 8, 2020

Video Producer, Kevin Rossiter, describes the process of buying animation and the cost benefits of choosing the right animation style for your project.

Read More
How many videos does a software or technology company need?

VIDEO: How many videos does a software or technology company need?

By Kevin Rossiter | Jan 7, 2020

How to calculate how many videos you need. This methodology works for all types of business software,
platform and technology developer.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

Read More
A favourite business book - Principles by Ray Dalio

Meet the Producer: Interview: A favourite business book – Principles by Ray Dalio

By Kevin Rossiter | Jan 6, 2020

Video producer, Kevin Rossiter, takes a look at the key business principles that made Ray Dalio the leader in his field and how they apply to any business.

Read More
Meet the Producer: Audio interview: Software developers’ video packages

Meet the Producer: Interview: Software developers’ video packages

By Kevin Rossiter | Jan 3, 2020

Kevin Rossiter discusses the types of video that help software developers provide a ‘Customer Lifetime Service’ so their users love their products and recommend them to others.

Read More
Nine ways to push up the price of animated video and pay more

VIDEO: Nine ways to push up the price of animated video and pay more

By Kevin Rossiter | Dec 19, 2019

Learn how to be smart and spend where necessary.

If budgets are flexible, then this is what you need to know.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

Read More
The 3 rules of buying an induction video and getting it right

VIDEO: The 3 rules of buying an induction video and getting it right

By Kevin Rossiter | Dec 16, 2019

These rules work for all industries, for contractors, new starters, existing employees and visitors alike.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

Read More
Nine ways to push down the price of animated video and get it cheaper

VIDEO: 9 ways to push down the price of animated video and get it cheaper

By Kevin Rossiter | Dec 12, 2019

Learn how to spend less and get more.
If budgets are tight, then this is what you need to know.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

Read More
The top 8 types of video production company: An in-depth review

The top 8 types of video production company: An in-depth review

By Kevin Rossiter | Nov 27, 2019

Make your own video for pennies? Hire a top agency team for thousands? 2020 is a buyer’s market and video suppliers offer opportunity & choice for every level of budget.

Read More
Pitch Perfect - The Marketers Dream

Pitch Perfect – The Marketers Dream

By Bryan Irving | Nov 18, 2019

Are you sitting on a technology ready to launch? Or a smart idea no-one quite understands?
Will you be pitching a product to audiences who think they’ve figured it out, but haven’t?

Read More

Hunch v Data? Moneyball comes to marketing video

By Kevin Rossiter | Oct 31, 2019

The last time I had a hunch about a B2B marketing video I almost voluntarily slapped myself in the face. Why?

Read More
The future part 1: what is your marketing video worth?

The Future Part 1: what is your marketing video worth?

By Bryan Irving | Aug 1, 2019

The various uniquenesses of your service, the strength of your team, the experiences of your customers, these all shape what you can project about yourself as a company.

Read More
Image of a line graph

Last year 12% of companies were newborns and 10% died

By Kevin Rossiter | Jul 15, 2019

Business intelligence leads to longevity, and this intelligence can point you to new customers, keep customers you already have, enabling you to out-compete your competitors.

Read More
video-master-class

Meet Kevin – And Business Video Q&A

By Bryan Irving | Jun 4, 2019

There are three types of B2B business owner.
Number 1 has never made a video – a rare breed these days.
Number 2 has made a video but is not satisfied with the way it turned out.
Number 3 is happy with the videos that were made but they didn’t get the desired results.

Read More

Make your next video your first video. Be inspired.

By Bryan Irving | May 22, 2019

Make Your Next Video Your First Video.
A human generation is twenty five years.
A video generation is twenty five weeks.
In that time, whatever you did last is already out of date.

Read More
video-master-class

Which type of business video user are you?

By Kevin Rossiter | Apr 3, 2019

There are three types of B2B business owner.
Number 1 has never made a video – a rare breed these days.
Number 2 has made a video but is not satisfied with the way it turned out.
Number 3 is happy with the videos that were made but they didn’t get the desired results.

Read More

HOW BUSINESSES USE TRUST TO OVERCOME PRICE AND WIN BIG WITH VIDEO

By Kevin Rossiter | Feb 13, 2019

Trust underpins all successful businesses.
So how’s it incorporated into an explainer video, which is more often than not a naked-but-clever sales pitch.

Read More

New Fill-yer-funnel video lead generation workshop page now online

By Kevin Rossiter | Feb 5, 2019

We’ve now launched the new Fill-yer-funnel workshop webpage.
A Fill-yer-funnel workshop is for any business planning a new video to win more website leads that doesn’t want to guess

Read More

New software video production page now online

By Kevin Rossiter | Jan 30, 2019

It brings to life all the ideas we’ve had over the last 12 months, and incorporates many ideas you’ve suggested.

Read More

How to logically choose the best visual style for your video

By Kevin Rossiter | Jan 4, 2019

When deciding your preferred visual video style, don’t jump in feet first which your own personal choice, or at least not immediately.

Read More

Announcement: New Style Tool for our explainer video webpage

By Kevin Rossiter | Dec 12, 2018

It includes a new Style Tool, which enables video buyers to easily decide which video style, or mix of video styles, they’d like to produce their next video in.

Read More

NEXT STEP

GET IN TOUCH AND
TELL US YOUR IDEAS

CALL

Speak to a video producer and get fast answers. We’re here to help
 0044 1695 726887

Call: 0044 1695 726887
Rossiter & Co Ltd | Registered in England
Reg. No: 4333515 | VAT No: GB483622044
STUDIO ROSSITER © 2020