BUSINESS VIDEO NEWS FOR MARKETERS AND TRAINERS
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In his bestselling must-read for marketers, No B.S, Price Strategy, the world’s highest paid copywriter, Dan Kennedy, explains 23 aspects of price, its perception, how you can affect it, how customers perceive price and what is it made up of.Read More
Real-world insights for marketing and training
• Today’s Pricing
• Common Problems
• Video Comparisons
• Customer Reviews
• What’s Best-in-Class
It’s the start of the year and many of you are planning your New Year campaigns, thinking how to get corporate video more involved with your sales messages.
So here’s a small test you can do while you’re waiting for the Tassimo to deliver your next cup of coffee.Read More
Many software demo videos fail to win the new business enquiry targets expected of them.
This can be for many reasons, not least of which is a failure to know the pitfalls in advance.
Here are the 6 most common blunders made when producing a software demo video.Read More
“We’re looking for someone to turn our written help guides and tutorials into bite-sized explainer videos that are interesting, eye-catching and informative in a way that is also in keeping with the brand and tone of the company.Read More
A friend’s son recently started work for a major supermarket and had to sit through 3 hours of 12 videos which bored the pants off him.
Such a total lack of motivation!Read More
How does any marketing manager know if they’re being deceived or simply misled by their video production company?
When you’re up against a marketing video salesperson with a well-practiced spiel it can be difficult separating the truth from exaggeration, and outright deception.Read More
Short, short, short – the sub-2 minute video is the mantra on everybody’s lips more than ever before.
Major league video streamers, Wistia, supported this with the release of their 2015 viewing statistics which suggest “…. videos get abandoned after 2.8 minutes”.Read More
An Induction Video can save you hours and weeks of time compared with the time spent standing up in a training room and delivering a powerpoint induction.
Typically, 45 minutes of safety induction training can be reduced to a 15 minute video, which in many cases can induct to a more consistent standard compared to an Inductor who has to stand up day after day and inspire an audience of disinterested contractors to adopt your safe working practices.Read More
If you’re buying corporate video production services for your next marketing campaign, it’s easy to get lost comparing quotes.
Every video company has different ways of pricing, and it’s hard to compare like-for-like, other than by looking at the bottom line, which can be misleading.Read More
When the anticipated ROI on your new marketing video doesn’t happen, then you really know you’ve lost money.
There are 3 ways you’ll notice if this has happened to you:Read More
Is it the training manager’s fault if operatives forget ½ of what they’re told within a hour?
Or forget 70% of their training within 24 hours?
Workforces are only human, and that seems to be the problem.Read More
1 As a home page overview, explaining your business proposition, process, features or story, in a quick powerful online message.Read More
Interactive training multimedia don’t just show or tell your workforce how to do their job better.
The whole process is designed to involve the individual, with the key word being “involve”.Read More
Why do some marketing videos look extraordinary and impactful while others – speaking plainly – look dull and boring?
The quick defensive answer is to say something like:Read More
No two video production companies sell at the same price, so it’s difficult for any marketing manager to compare video quotes. It’s like comparing apples with oranges.
Here’s some guidelines to help you understand marketing video costs, enabling you to make a fairer comparison between quotes.Read More
A recent customer experience impact report by Harris Interactive found that:“Even in a negative economy, customer experience is a high priority for consumers, with 60% often or always paying more for a better experience.”
Retail customers value customer service.Read More
Life for the training or safety manager is about achieving targets, preferably through innovation or new methods which save time and money
– and hopefully make people’s work lives easier, and not harder.Read More
Training & safety managers are always asking me “why does this costs this?” and “why is that more expensive than that?”
There’s plainly a lack of clear explanation as to what goes into the cost of a custom training video.
Yet the principles are simple enough.Read More
If the customer can’t differentiate between you and your competitors’ marketing propositions then you might as well give up.
Is this a bit strong?
I don’t think so.Read More
Interactive training multimedia can help the training or safety manager to meet targets through innovation
– taking workforce engagement and education to a new level, beyond video, computer-based, or powerpoint training.Read More
Making your marketing video less effective might seem like a joke, but it goes on every day as the rush to market with web video continues.
I see 2 major errors creep in when companies produce a homepage video.Read More
As a training or safety manager, do you know how much of any training video is forgotten?
Recent research surprised me when it stated between 20% – 70% of all workforce training gets forgotten inside a week.Read More
Like the title says, here are the 12 real world steps to producing your marketing video.
I say “real world” as B2B marketing video production has its own rules, which aren’t quite the same as the video production rules they teach in school.Read More
Peer group influence is a powerful force that trainers and safety managers everywhere can harness through the medium of training video – and this is simple to do if you know how.
It’s a fast track route to developing the new proactive attitudes required by your organisation, and it works in any industry or commercial sectorRead More
If you’re marketing into other countries then there’s now an additional dimension to what you do, compared to marketing locally in your home country
– because your returns will potentially be on a bigger scale
– and you’ll have a lot of different issues to contend with, not least of which is language.Read More