BUSINESS VIDEO NEWS FOR MARKETERS AND TRAINERS
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Real-world insights for marketing and training
• Today’s Pricing
• Common Problems
• Video Comparisons
• Customer Reviews
• What’s Best-in-Class
ATMIA is a global event for vendors & banks in the ATM marketplace, which is moving from the simple money delivery-in-the-street concept, to a comprehensive, 2 way, customer-to-bank, all purpose, touch point. A key player in the development of ATM software engines to drive all this information is Auriga. Auriga, in their own words, “specialise…Read More
There’s a flood of wibbly-wobbly animated explainer videos invading the market, attacking us from all sides while we’re sitting there in front of our screens, drowning in a sea of soulless bumps & bobs, and accompanying animated squashes & stretches, all meaninglessly flashing by to a voiceover chorus from a person who we’d not especially…Read More
Explainer video prices vary so much, and it’s difficult to understand what the prices mean, so let’s try and clear away some of the mystery. This is even more relevant today, as many companies plan whole series of explainer videos and it’s critical to reduce the unit cost per video. After all, a small $200…Read More
With our display screen risk assessment now in its 10th year, we’re pleased to announce the free online version 3.3 release, a comprehensive, interactive training and display screen risk assessment for display screen equipment users, including a downloadable risk assessment document when completed. The whole app is now full size 1920×1080 making viewing and operation…Read More
As a marketer tasked with delivering corporate video to convert your company’s messages into measurable results
– you must be wondering “whatever next?!”
Corporate video has moved forward at a frightening pace – even since you started your present job.
It’s now difficult to define exactly what a corporate video should look like anymore.Read More
What makes timelapse video so useful for constructors is showing how a project is actually carried out
– by producing a long series of timelapse recorded shots
– into a single watchable short video
– that can be used for promotions and new tender presentations.Read More
As a video producer I can sympathise with corporate video buyers who struggle to make sense of different video quotes, proposals and propositions.
It often feels like comparing apples and oranges
– with little transparency when trying to understand and contrast different offers.Read More
As a safety adviser you’ll probably find it fairly easy to decide which content you need to show in your next safety video.
The real trick is knowing how to show your content so it has impact and gets remembered, bearing in the mind recent revelations on how much training gets forgotten
– up to 90% is forgotten inside a week is mooted as realistic in some cases.Read More
How many sales do you think you lost this year because the buyer didn’t quite trust you enough
– or they believed a competitor’s software demo video more?
Maybe you’ll never know the real answer as nobody ever gives “lack of trust” as a reason for not buying
– if any reason is given at all?!Read More
It’s the start of the year and many of you are planning your New Year campaigns, thinking how to get corporate video more involved with your sales messages.
So here’s a small test you can do while you’re waiting for the Tassimo to deliver your next cup of coffee.Read More
Many software demo videos fail to win the new business enquiry targets expected of them.
This can be for many reasons, not least of which is a failure to know the pitfalls in advance.
Here are the 6 most common blunders made when producing a software demo video.Read More
“We’re looking for someone to turn our written help guides and tutorials into bite-sized explainer videos that are interesting, eye-catching and informative in a way that is also in keeping with the brand and tone of the company.Read More
A friend’s son recently started work for a major supermarket and had to sit through 3 hours of 12 videos which bored the pants off him.
Such a total lack of motivation!Read More
How does any marketing manager know if they’re being deceived or simply misled by their video production company?
When you’re up against a marketing video salesperson with a well-practiced spiel it can be difficult separating the truth from exaggeration, and outright deception.Read More
Short, short, short – the sub-2 minute video is the mantra on everybody’s lips more than ever before.
Major league video streamers, Wistia, supported this with the release of their 2015 viewing statistics which suggest “…. videos get abandoned after 2.8 minutes”.Read More
If you’re buying corporate video production services for your next marketing campaign, it’s easy to get lost comparing quotes.
Every video company has different ways of pricing, and it’s hard to compare like-for-like, other than by looking at the bottom line, which can be misleading.Read More
When the anticipated ROI on your new marketing video doesn’t happen, then you really know you’ve lost money.
There are 3 ways you’ll notice if this has happened to you:Read More
Is it the training manager’s fault if operatives forget ½ of what they’re told within a hour?
Or forget 70% of their training within 24 hours?
Workforces are only human, and that seems to be the problem.Read More
1 As a home page overview, explaining your business proposition, process, features or story, in a quick powerful online message.Read More
Interactive training multimedia don’t just show or tell your workforce how to do their job better.
The whole process is designed to involve the individual, with the key word being “involve”.Read More
Why do some marketing videos look extraordinary and impactful while others – speaking plainly – look dull and boring?
The quick defensive answer is to say something like:Read More
No two video production companies sell at the same price, so it’s difficult for any marketing manager to compare video quotes. It’s like comparing apples with oranges.
Here’s some guidelines to help you understand marketing video costs, enabling you to make a fairer comparison between quotes.Read More
A recent customer experience impact report by Harris Interactive found that:“Even in a negative economy, customer experience is a high priority for consumers, with 60% often or always paying more for a better experience.”
Retail customers value customer service.Read More
Life for the training or safety manager is about achieving targets, preferably through innovation or new methods which save time and money
– and hopefully make people’s work lives easier, and not harder.Read More