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BUSINESS VIDEO NEWS FOR MARKETERS AND TRAINERS

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Meet the Producer: Price Strategy by Dan Kennedy

By Kevin Rossiter | Feb 13, 2020
The ultimate price strategy explainer by marketing and copywriting legend, Dan Kennedy

In his bestselling must-read for marketers, No B.S, Price Strategy, the world’s highest paid copywriter, Dan Kennedy, explains 23 aspects of price, its perception, how you can affect it, how customers perceive price and what is it made up of.

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The 10 corporate videos you’ll find in every good marketer’s armoury

By Kevin Rossiter | Jan 1, 2016
The 10 corporate videos you'll find in every good marketer's armoury

It’s the start of the year and many of you are planning your New Year campaigns, thinking how to get corporate video more involved with your sales messages.

So here’s a small test you can do while you’re waiting for the Tassimo to deliver your next cup of coffee.

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Why interactive multimedia training gets to the guts of training issues

By Kevin Rossiter | Dec 18, 2015
Why interactive multimedia training gets to the guts of training issues

The purpose of training is to make people competent for their role.

But for this to happen successfully they have to remember what you tell them.

Remembering is fundamental to training, yet we now know that up to 90% of training is forgotten inside a week

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Quinn Therm factory video

By Kevin Rossiter | Dec 16, 2015
Quinn Therm factory video

Irish manufacturer Quinn used 3D animation to explain how their insulating boards offer builders a new standard in environmentally sustainable homes.

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The 6 commonest software demo video blunders that developers make

By Kevin Rossiter | Dec 14, 2015
The 6 commonest software demo video blunders that developers make

Many software demo videos fail to win the new business enquiry targets expected of them.

This can be for many reasons, not least of which is a failure to know the pitfalls in advance.

Here are the 6 most common blunders made when producing a software demo video.

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Q&A “I need bite-sized, affordable-cost software tutorial videos to train our clients”

By Kevin Rossiter | Dec 9, 2015
Q&A “I need bite-sized, affordable-cost software tutorial videos to train our clients”

“We’re looking for someone to turn our written help guides and tutorials into bite-sized explainer videos that are interesting, eye-catching and informative in a way that is also in keeping with the brand and tone of the company.

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3 expert training video production tips to motivate your workforce

By Kevin Rossiter | Dec 7, 2015
3 expert training video production tips to motivate your workforce

A friend’s son recently started work for a major supermarket and had to sit through 3 hours of 12 videos which bored the pants off him.

Such a total lack of motivation!

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10 questions your video production company will hate you to ask

By Kevin Rossiter | Dec 4, 2015
10 questions your video production company will hate you to ask

How does any marketing manager know if they’re being deceived or simply misled by their video production company?

When you’re up against a marketing video salesperson with a well-practiced spiel it can be difficult separating the truth from exaggeration, and outright deception.

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the lie of the 2 minute marketing video

By Kevin Rossiter | Dec 2, 2015
The lie of the 2 minute marketing video

Short, short, short – the sub-2 minute video is the mantra on everybody’s lips more than ever before. 

Major league video streamers, Wistia, supported this with the release of their 2015 viewing statistics which suggest “…. videos get abandoned after 2.8 minutes”.

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15 questions a Safety Manager must ask before producing an induction video

By Kevin Rossiter | Nov 30, 2015
15 questions a Safety Manager must ask before producing an induction video

An Induction Video can save you hours and weeks of time compared with the time spent standing up in a training room and delivering a powerpoint induction.

Typically, 45 minutes of safety induction training can be reduced to a 15 minute video, which in many cases can induct to a more consistent standard compared to an Inductor who has to stand up day after day and inspire an audience of disinterested contractors to adopt your safe working practices.

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How to buy corporate video production services and avoid paying too much

By Kevin Rossiter | Nov 25, 2015
How to buy corporate video production services and avoid paying too much

If you’re buying corporate video production services for your next marketing campaign, it’s easy to get lost comparing quotes.

Every video company has different ways of pricing, and it’s hard to compare like-for-like, other than by looking at the bottom line, which can be misleading.

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The 6 fastest ways to lose money with marketing video

By Kevin Rossiter | Nov 25, 2015
The 6 fastest ways to lose money with marketing video

When the anticipated ROI on your new marketing video doesn’t happen, then you really know you’ve lost money.

There are 3 ways you’ll notice if this has happened to you:

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Workforces forget 90% of training inside a week: how video stops this

By Kevin Rossiter | Nov 23, 2015
Workforces forget 90% of training inside a week and how video stops this

Is it the training manager’s fault if operatives forget ½ of what they’re told within a hour?

Or forget 70% of their training within 24 hours?

Workforces are only human, and that seems to be the problem.

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33 different ways for businesses to use B2B marketing video – updated 2016

By Kevin Rossiter | Nov 20, 2015
33 different ways for businesses to use B2B marketing video - updated 2016

1  As a home page overview, explaining your business proposition, process, features or story, in a quick powerful online message.

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Interactive multimedia video training – vs – the powerpoint monologue

By Kevin Rossiter | Nov 18, 2015
Interactive multimedia video training - vs - the powerpoint monologue

Interactive training multimedia don’t just show or tell your workforce how to do their job better.

The whole process is designed to involve the individual, with the key word being “involve”.

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The secret of cheap video success for hungry marketing managers

By Kevin Rossiter | Nov 11, 2015
The secret of cheap video success for hungry marketing managers

Why do some marketing videos look extraordinary and impactful while others – speaking plainly – look dull and boring?

The quick defensive answer is to say something like:

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The case for interactive training multimedia

By Kevin Rossiter | Nov 9, 2015
The case for interactive training multimedia

Interactive training multimedia is little understood by many training & safety managers.

It seems to cover everything – from a simple training Powerpoint – to colossal interactive learning exercises.

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Explaining marketing video costs for managers

By Kevin Rossiter | Nov 6, 2015
Explaining marketing video costs for managers

No two video production companies sell at the same price, so it’s difficult for any marketing manager to compare video quotes. It’s like comparing apples with oranges.

Here’s some guidelines to help you understand marketing video costs, enabling you to make a fairer comparison between quotes.

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Poor interpersonal skills loses retail customers faster than you can blink – updated

By Kevin Rossiter | Nov 4, 2015
Poor interpersonal skills loses retail customers faster than you can blink - updated

A recent customer experience impact report by Harris Interactive found that:“Even in a negative economy, customer experience is a high priority for consumers, with 60% often or always paying more for a better experience.”

Retail customers value customer service.

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18 ways your marketing video can go wrong and how to avoid them

By Kevin Rossiter | Nov 2, 2015
18 ways your marketing video can go wrong and how to avoid them

If you’re planning to produce a marketing video in the near future, you need to be careful your video doesn’t go down the tubes through:

– Going over budget,

– Being delivered too late

– Being plain ineffectual at achieving its goals.

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Software testimonial videos – the bare facts

By Kevin Rossiter | Oct 30, 2015
Software testimonial videos - the bare facts

When did you last buy from Amazon without reading at least one review? Thought so.

It works the same way for software developers and vendors too, trying to market and sell applications, often to buyers in other countries or continents. 

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12 work situations that require a new training video

By Kevin Rossiter | Oct 28, 2015
12 work situations that require a new training video

Life for the training or safety manager is about achieving targets, preferably through innovation or new methods which save time and money

– and hopefully make people’s work lives easier, and not harder.

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4 ways to build trust in marketing video

By Kevin Rossiter | Oct 26, 2015
4 ways to build trust in marketing video

Trust is an elusive quality for the marketing manager to deploy in video.

With it, everything flows smoothly.

For example, consider how easily and quickly repeat customers – who already trust you – buy from you.

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Tell me about the costs of a custom training video

By Kevin Rossiter | Oct 21, 2015
Tell me about the costs of a custom training video

Training & safety managers are always asking me “why does this costs this?” and “why is that more expensive than that?”

There’s plainly a lack of clear explanation as to what goes into the cost of a custom training video.

Yet the principles are simple enough.

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6 ways video can quickly differentiate your marketing proposition

By Kevin Rossiter | Oct 19, 2015
6 ways video can quickly differentiate your marketing proposition

If the customer can’t differentiate between you and your competitors’ marketing propositions then you might as well give up.

Is this a bit strong?

I don’t think so.

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First steps for managers producing an interactive training multimedia

By Kevin Rossiter | Oct 16, 2015
First steps for managers producing an interactive training multimedia

Interactive training multimedia can help the training or safety manager to meet targets through innovation

– taking workforce engagement and education to a new level, beyond video, computer-based, or powerpoint training.

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How to make your marketing video less effective on the homepage

By Kevin Rossiter | Oct 14, 2015
How to make your marketing video less effective on the homepage

Making your marketing video less effective might seem like a joke, but it goes on every day as the rush to market with web video continues.

I see 2 major errors creep in when companies produce a homepage video.

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Make your next training video unforgettable – 6 professional tips

By Kevin Rossiter | Oct 12, 2015
Make your next training video unforgettable with these 6 professional tips

As a training or safety manager, do you know how much of any training video is forgotten?

Recent research surprised me when it stated between 20% – 70% of all workforce training gets forgotten inside a week.

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The 12 real world steps to marketing video production

By Kevin Rossiter | Oct 9, 2015
12 real world steps to producing your marketing video

Like the title says, here are the 12 real world steps to producing your marketing video.

I say “real world” as B2B marketing video production has its own rules, which aren’t quite the same as the video production rules they teach in school.

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how & why to use workforce video interviews to motivate colleagues

By Kevin Rossiter | Oct 7, 2015
The why & how of using workforce video interviews to motivate colleagues

Peer group influence is a powerful force that trainers and safety managers everywhere can harness through the medium of training video – and this is simple to do if you know how.

It’s a fast track route to developing the new proactive attitudes required by your organisation, and it works in any industry or commercial sector

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Planning a foreign video? 5 marketing questions you need to know

By Kevin Rossiter | Oct 5, 2015

If you’re marketing into other countries then there’s now an additional dimension to what you do, compared to marketing locally in your home country

– because your returns will potentially be on a bigger scale

– and you’ll have a lot of different issues to contend with, not least of which is language.

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