BUSINESS VIDEO NEWS FOR MARKETERS AND TRAINERS
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Real-world insights for marketing and training
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There are three types of B2B business owner.
Number 1 has never made a video – a rare breed these days.
Number 2 has made a video but is not satisfied with the way it turned out.
Number 3 is happy with the videos that were made but they didn’t get the desired results.
Trust underpins all successful businesses.
So how’s it incorporated into an explainer video, which is more often than not a naked-but-clever sales pitch.
When deciding your preferred visual video style, don’t jump in feet first which your own personal choice, or at least not immediately.Read More
It includes a new Style Tool, which enables video buyers to easily decide which video style, or mix of video styles, they’d like to produce their next video in.Read More
This Business Video Masterclass page has proved popular, reflecting a wide concern for getting quotations right among marketers and business owners, who aren’t necessarily experienced agency buyers.Read More
Whiteboard can tell a business message in a highly visual, animated way which has won many fans. I think this is because of its novelty value, which for me has quickly worn off.Read More
If your CXO, CEO, CIO or CFO wants to rise above the level of a simple-looking video news release and be seen as the Thought Leader in your industry, technology area, or in the broader world at large, then the next video you make will be critical. It’ll need something more than an ordinary dry…Read More
With terrorism & cross border problems endemic throughout much of Europe, it seemed like a perfect fit when Jenoptik Traffic Solutions acquired US vehicle tracking software developer, ESSA Technology, adding real value to their market-leading automatic license plate recognition systems. ESSA’s Back Office solution helps: – Manage more effective border controls – Preventing terrorism, as…Read More
Everyone is using video to explain their services or digital products to potential new customers, and there are plenty of explainer video production companies available to choose from. But unless your chosen video company is an expert in your marketplace, it’ll be left to you to decide the message, style, runtime and type of explainer…Read More
It’s not every day your company builds a new automated plant. But now you’ve got the new factory you need to film it, so you can present it to customers, and video showcase your new, superior manufacturing scope & capability. Your credibility will rise immediately if you do. This counts double if you’re an exporter…Read More
If you’re selling a B2B enterprise scale technology platform, or a similarly complex software solution, then you’ll know how easy it is to get buyers interested, yet how difficult it can be to close them. It’s a double edged sword, as your technology attracts a lot of initial client interest as it solves big problems…Read More
The European Space Agency have been a customer of ours for some years now. Our latest production for them “Science & Robotic Exploration” has now been converted into an exhibition version, so it can be shown at public events. The video itself is absolutely fascinating, telling the story of the many expeditions ESA have sent…Read More
If you’re a marketer, PR, or corporate communicator tasked with producing a filmed corporate video, at some stage you’ll be asking yourself what equipment your video crew will need to provide to ensure you get a great looking video, full of the compelling power shots that keep audiences glued to the screen. And if you…Read More
Background As a safety adviser or project manager, you’ll know the construction industry has long been a big user of safety video, whether as bought-in modules, or custom-made video productions. Construction by its very nature is more hazardous than, say, factory work, as a factory is a single site, full of repetitive local activities, with…Read More
Software technology developers are fast waking up to the fact that: > videos need planning far more than they previously thought > up to an hour of runtime video may be required to cover everything you’ll need This is a major task, and a major spend. So let’s take a closer look and see how…Read More
KAB Seating UK have selected Studio Rossiter to produce a promotional video for their new Genesis 1 production line, their innovative, virtually error-proof system for delivering best-in-class, off-road vehicle seats. KAB Systems produce seats for vehicles like yellow plant onsite, agricultural vehicles, and generally tough environments, where the seat experiences a lot of hard, daily…Read More
After 10 years, our free Employee Wellness app has just had a long deserved update to include completely redesigned graphics and a bigger better friendlier GUI, as it now runs in HTML5, the multimedia language of websites. So if you’re new here, then what’s a Wellness app? The Employee Wellness Programme is an interactive tool…Read More
You mightn’t have thought about it, but video projects are massive, commonly exceeding 50gb per project, and increasing all the time as 4K Ultra Wide video takes over our lives. We now have tens of terabytes of client data to manage. This led to dozens of huge hard disks stacked on the shelves in the…Read More
Our favourite luxury yacht charterers have just taken delivery of a safety video that explains emergency procedures to passengers. We’ve all been on planes and listened to the stewards telling us about the plane exits. Well now we’ve found out that big yachts need these too, so we set about making it – a luxury…Read More
ATMIA is a global event for vendors & banks in the ATM marketplace, which is moving from the simple money delivery-in-the-street concept, to a comprehensive, 2 way, customer-to-bank, all purpose, touch point. A key player in the development of ATM software engines to drive all this information is Auriga. Auriga, in their own words, “specialise…Read More
There’s a flood of wibbly-wobbly animated explainer videos invading the market, attacking us from all sides while we’re sitting there in front of our screens, drowning in a sea of soulless bumps & bobs, and accompanying animated squashes & stretches, all meaninglessly flashing by to a voiceover chorus from a person who we’d not especially…Read More