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Meet the Producer: Price Strategy by Dan Kennedy

By Kevin Rossiter | Feb 13, 2020
The ultimate price strategy explainer by marketing and copywriting legend, Dan Kennedy

In his bestselling must-read for marketers, No B.S, Price Strategy, the world’s highest paid copywriter, Dan Kennedy, explains 23 aspects of price, its perception, how you can affect it, how customers perceive price and what is it made up of.

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New free Business Video Masterclass launch today

By Kevin Rossiter | Oct 19, 2018

Today we’re pleased to announce our new free Business Video Masterclass. It’s perfect for everyone who wants to produce more effective actionable video at lower cost and greater ROI.

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Video increases funnel marketing uptake by a huge 344%

By Kevin Rossiter | Jun 10, 2018

Whiteboard can tell a business message in a highly visual, animated way which has won many fans. I think this is because of its novelty value, which for me has quickly worn off.

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The case against whiteboard video in marketing

By Kevin Rossiter | May 17, 2018

Whiteboard can tell a business message in a highly visual, animated way which has won many fans. I think this is because of its novelty value, which for me has quickly worn off.

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software video pricing guide for B2B developers

Software Video Pricing Guide for B2B Developers

By Kevin Rossiter | Mar 20, 2018

This Software Video Pricing Guide is aimed at all developers – from the small B2B software house – to the international technology group.

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How to Pitch a B2B Software Explainer Video

By Kevin Rossiter | Mar 20, 2018

Read the most common questions before pitching a B2B software explainer video and win more customers. Learn more.

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Quick Tips So Your CXO Looks Like A Thought Leader On Video

By Kevin Rossiter | Feb 21, 2018

If your CXO, CEO, CIO or CFO wants to rise above the level of a simple-looking video news release and be seen as the Thought Leader in your industry, technology area, or in the broader world at large, then the next video you make will be critical. It’ll need something more than an ordinary dry…

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New software video for old - case study

New software video for old – case study

By Kevin Rossiter | Jan 29, 2018

With terrorism & cross border problems endemic throughout much of Europe, it seemed like a perfect fit when Jenoptik Traffic Solutions acquired US vehicle tracking software developer, ESSA Technology, adding real value to their market-leading automatic license plate recognition systems. ESSA’s Back Office solution helps: – Manage more effective border controls – Preventing terrorism, as…

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Using an Old Trick to Win New Customers with Explainer Video

By Kevin Rossiter | Jan 29, 2018

Everyone is using video to explain their services or digital products to potential new customers, and there are plenty of explainer video production companies available to choose from. But unless your chosen video company is an expert in your marketplace, it’ll be left to you to decide the message, style, runtime and type of explainer…

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16 Great Ways to Showcase Your New Factory with Video

By Kevin Rossiter | Jan 11, 2018

It’s not every day your company builds a new automated plant. But now you’ve got the new factory you need to film it, so you can present it to customers, and video showcase your new, superior manufacturing scope & capability. Your credibility will rise immediately if you do. This counts double if you’re an exporter…

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How B2B Software Developers Close Deals with Tutorial Videos

By Kevin Rossiter | Dec 27, 2017

If you’re selling a B2B enterprise scale technology platform, or a similarly complex software solution, then you’ll know how easy it is to get buyers interested, yet how difficult it can be to close them. It’s a double edged sword, as your technology attracts a lot of initial client interest as it solves big problems…

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Newsflash: ESA take delivery of their space exploration exhibition video

By Kevin Rossiter | Dec 18, 2017

The European Space Agency have been a customer of ours for some years now. Our latest production for them “Science & Robotic Exploration” has now been converted into an exhibition version, so it can be shown at public events. The video itself is absolutely fascinating, telling the story of the many expeditions ESA have sent…

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16 Must-have Bits of Video Kit That Will Transform Your Corporate Video Production

By Kevin Rossiter | Dec 13, 2017

If you’re a marketer, PR, or corporate communicator tasked with producing a filmed corporate video, at some stage you’ll be asking yourself what equipment your video crew will need to provide to ensure you get a great looking video, full of the compelling power shots that keep audiences glued to the screen. And if you…

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Why Safety Animation Video is Better than Live Action Video in the Construction Industry

By Kevin Rossiter | Nov 29, 2017

Background As a safety adviser or project manager, you’ll know the construction industry has long been a big user of safety video, whether as bought-in modules, or custom-made video productions. Construction by its very nature is more hazardous than, say, factory work, as a factory is a single site, full of repetitive local activities, with…

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How to Plan A Winning Video Strategy for Your Software Technology Platform

By Kevin Rossiter | Nov 15, 2017

Software technology developers are fast waking up to the fact that: > videos need planning far more than they previously thought > up to an hour of runtime video may be required to cover everything you’ll need This is a major task, and a major spend. So let’s take a closer look and see how…

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News – New Factory video for KAB Seating

By Kevin Rossiter | Sep 15, 2017

KAB Seating UK have selected Studio Rossiter to produce a promotional video for their new Genesis 1 production line, their innovative, virtually error-proof system for delivering best-in-class, off-road vehicle seats. KAB Systems produce seats for vehicles like yellow plant onsite, agricultural vehicles, and generally tough environments, where the seat experiences a lot of hard, daily…

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Employee wellness app

Newsflash – Free Employee Wellness App Updated to V3.0

By Kevin Rossiter | Sep 15, 2017

After 10 years, our free Employee Wellness app has just had a long deserved update to include completely redesigned graphics and a bigger better friendlier GUI, as it now runs in HTML5, the multimedia language of websites. So if you’re new here, then what’s a Wellness app? The Employee Wellness Programme is an interactive tool…

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Newsflash – Studio Rossiter Migrate to pCloud

By Kevin Rossiter | Sep 11, 2017

You mightn’t have thought about it, but video projects are massive, commonly exceeding 50gb per project, and increasing all the time as 4K Ultra Wide video takes over our lives. We now have tens of terabytes of client data to manage. This led to dozens of huge hard disks stacked on the shelves in the…

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Luxury Yacht Onboards Animated Safety Video – A First for Our Studio

By Kevin Rossiter | Aug 30, 2017

Our favourite luxury yacht charterers have just taken delivery of a safety video that explains emergency procedures to passengers. We’ve all been on planes and listened to the stewards telling us about the plane exits. Well now we’ve found out that big yachts need these too, so we set about making it – a luxury…

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Foreign language video production

Foreign Language Video Production – The Big Choices

By Kevin Rossiter | Aug 17, 2017

So now you’ve got your English video completed, what next? If you have foreign customers to sell to, or foreign workforces you have to train, then the next stage is to produce a foreign language version of your original English video. This can cost anything between a few hundred pounds for the cheapest translation of…

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Auriga at ATMIA 2017

New Visual Concept from Auriga at ATMIA 2017

By Kevin Rossiter | Aug 2, 2017

ATMIA is a global event for vendors & banks in the ATM marketplace, which is moving from the simple money delivery-in-the-street concept, to a comprehensive, 2 way, customer-to-bank, all purpose, touch point. A key player in the development of ATM software engines to drive all this information is Auriga. Auriga, in their own words, “specialise…

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animated explainer video

Animated Explainer Video Begs For A Cool Presenter

By Kevin Rossiter | Jun 22, 2017

There’s a flood of wibbly-wobbly animated explainer videos invading the market, attacking us from all sides while we’re sitting there in front of our screens, drowning in a sea of soulless bumps & bobs, and accompanying animated squashes & stretches, all meaninglessly flashing by to a voiceover chorus from a person who we’d not especially…

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Explainer video services

4 ways to dramatically reduce the cost of your explainer video

By Kevin Rossiter | Apr 24, 2017

Explainer video prices vary so much, and it’s difficult to understand what the prices mean, so let’s try and clear away some of the mystery. This is even more relevant today, as many companies plan whole series of explainer videos and it’s critical to reduce the unit cost per video. After all, a small $200…

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Animated safety video company

36 things you didn’t know about animated safety video

By Kevin Rossiter | Apr 12, 2017

With animated safety video production on the increase we asked Studio Rossiter’s Creative Director, Linda Rossiter for an opinion of this trend. Linda reports “…. 3 years ago filmed video was the norm for safety managers. Now 2d animated video is often seen as the first option, as it can be cheaper and quicker to…

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display screen risk assessment

Display screen risk assessment v3.3 free updated Mar 2017

By Kevin Rossiter | Mar 3, 2017

With our display screen risk assessment now in its 10th year, we’re pleased to announce the free online version 3.3 release, a comprehensive, interactive training and display screen risk assessment for display screen equipment users, including a downloadable risk assessment document when completed. The whole app is now full size 1920×1080 making viewing and operation…

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5 ways your boss can screw up your corporate video

By Kevin Rossiter | Apr 6, 2016
5 ways your boss can screw up your corporate video

This is a light hearted look at the different ways your boss – or boss’s boss – has the power to muddle, confuse and generally make life difficult for your next corporate video production

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A powerful new corporate video production concept for 2016!

By Kevin Rossiter | Mar 3, 2016
A powerful new corporate video production concept for 2016!

As a marketer tasked with delivering corporate video to convert your company’s messages into measurable results

– you must be wondering “whatever next?!”

Corporate video has moved forward at a frightening pace – even since you started your present job.

It’s now difficult to define exactly what a corporate video should look like anymore.

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Get best value from timelapse camera in construction video

By Kevin Rossiter | Jan 21, 2016
Get best value from timelapse camera in construction video

What makes timelapse video so useful for constructors is showing how a project is actually carried out

– by producing a long series of timelapse recorded shots

– into a single watchable short video

– that can be used for promotions and new tender presentations.

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Understanding corporate video prices to get the best quote

By Kevin Rossiter | Jan 13, 2016
Understanding corporate video prices to get the best quote

As a video producer I can sympathise with corporate video buyers who struggle to make sense of different video quotes, proposals and propositions.

It often feels like comparing apples and oranges

– with little transparency when trying to understand and contrast different offers.

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6 easy tips for making a safety video production

By Kevin Rossiter | Jan 8, 2016
6 easy tips for making a safety video production

As a safety adviser you’ll probably find it fairly easy to decide which content you need to show in your next safety video.

The real trick is knowing how to show your content so it has impact and gets remembered, bearing in the mind recent revelations on how much training gets forgotten

– up to 90% is forgotten inside a week is mooted as realistic in some cases.

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How important is trust in a software demo video?

By Kevin Rossiter | Jan 6, 2016
How important is trust in a software demo video

How many sales do you think you lost this year because the buyer didn’t quite trust you enough

– or they believed a competitor’s software demo video more?

Maybe you’ll never know the real answer as nobody ever gives “lack of trust” as a reason for not buying

– if any reason is given at all?!

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