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BUSINESS VIDEO NEWS FOR MARKETERS AND SAFETY TRAINERS

Why animation is the new norm for safety videos

Why animation is the new norm in safety video

By Kevin Rossiter | May 5, 2021

“Filmed safety videos were once the norm for H&S managers. Now animated video is seen as a better option. Once clients use it they tend to stick with it.” Creative Director, Linda Rossiter
April 2021

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01 - What’s in & what’s out in video marketing

1: What’s in & what’s out in video marketing

By Kevin Rossiter | Jul 26, 2020

Today’s internet customer has never been smarter. Yet marketers traditionally take the customer for a fool – with their spins, deceits and flatteries.

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The benefits of an animated contractor induction video - benefits 6-10

H&S Series: Video 10
The benefits of an animated contractor induction video: 6-10

By Kevin Rossiter | Jul 24, 2020

Animated contractor induction videos: Continuing the list of benefits.

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The benefits of an animated contractor induction video - benefits 1-5

H&S Series: Video 9
The benefits of an animated contractor induction video: 1-5

By Kevin Rossiter | Jul 22, 2020

Animated contractor induction videos pull their weight. See what you gain:

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FAQ Which is best? 2D safety animation or a 3D animated presenter?

H&S Series: Video 8
FAQ: Which is best for safety induction video – 2D or 3D animation?

By Kevin Rossiter | Jul 21, 2020

2D animation costs more but has greater impact. While a 3D animated presenter works well where accidents rates are already low.

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What goes into an induction video script?

H&S Series: Video 7
FAQ: What goes into an induction video script?

By Kevin Rossiter | Jul 20, 2020

Here’s a proven video structure to help you formulate your own animated video induction script.

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How long should my induction video be?

H&S Series: Video 6
FAQ: How long should my induction video be?

By Kevin Rossiter | Jul 19, 2020

To estimate the length of your animated induction video here’s a rough & ready guide.

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3D presenter for safety video

H&S Series: Video 5
Animated Safety Induction Video In 6 Steps

By Kevin Rossiter | Jul 18, 2020

How do we make your animated safety induction video? Check out the 6 steps!

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Budget Animated Video Specification and Choices

H&S Series: Video 4
Budget Animated Video Specification and Choices

By Kevin Rossiter | Jul 17, 2020

Safety advisers & training managers need effective animation so their workforces remember & apply the rules every day.

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H&S Series Video 3: Your 3D Animated Safety Presenter

H&S Series: Video 3
Your 3D Animated Safety Presenter

By Kevin Rossiter | Jul 15, 2020

An animated safety presenter is great at explaining things on your behalf, and getting it right every time.

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H&S Series Video 2: Budget 2D Animated Safety Video

H&S Series: Video 2
Budget 2D Animated Safety Video

By Kevin Rossiter | Jul 14, 2020

A budget animated safety video will show your safe systems of work, your rules, and your brand.

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H&S Series Video 1: Low Cost Animated Video for Safety & Training

H&S Series: Video 1
Low Cost Animated Video for Safety & Training

By Kevin Rossiter | Jul 13, 2020

Animated safety training can quickly and imaginatively explain your compliance and competency requirements.

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Low cost social media video campaigns

New product announcement – low cost social media video campaigns

By Kevin Rossiter | Jun 29, 2020

Because social media video is completely different in its style, content and goals to regular explainer video, we’ve developed our own low cost social media video campaign product

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Getting foreign language videos right

Masterclass 5: Getting foreign language videos right

By Kevin Rossiter | Jun 25, 2020

When you want to penetrate world markets using video you have three options, each of which is covered in our Business Video Masterclass:

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Building your future video plans

Masterclass 4: Building your future video plans

By Kevin Rossiter | Jun 24, 2020

With a planned video strategy you’ll win bigger, better deals.
You’ll resolve client uncertainty, building trust & reputation.

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Avoid mistakes during video production

Masterclass 3: Avoid mistakes during the video production

By Kevin Rossiter | Jun 23, 2020

If there’s a key to success in any video, it’s visualising the whole production process from end to end, from initial research to final distribution.

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Avoid mistakes getting video quotations

Masterclass 2: Avoid mistakes getting video quotations

By Kevin Rossiter | Jun 22, 2020

Your goal is to find the best type of video producer for what you want to achieve. Once you’ve chosen 3 or 4, you’ll need to learn how to grade potential suppliers for suitability.

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Planning your next video

Masterclass 1: Planning your next video

By Kevin Rossiter | Jun 19, 2020

You’ll need to know 4 things when you plan your next video campaign. We’ll show you how to make a video campaign deliver the results you want.

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How to make successful business videos

Masterclass Intro: How to make successful business videos

By Kevin Rossiter | Jun 18, 2020

In this Masterclass series you’ll learn six ‘how-tos’:

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Video energises your social media pages

8 – Video energises your social media pages

By Kevin Rossiter | Jun 17, 2020

Facebook tell you this every day. So recycle the videos from your video email campaign.

Post your 12 email videos on social media. This will generate – greater outreach …

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You have 12 videos from your email video campaign

7 – You have 12 videos from your email video campaign

By Kevin Rossiter | Jun 16, 2020

So recycle these videos for your next 12 blogs. At a stroke you’ve solved your “blog content problem”. Customers will love them.

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Start by thinking slightly differently

6 – Start by thinking slightly differently

By Kevin Rossiter | Jun 15, 2020

Consider email as the first part of your social media video campaign.

Nothing else drives traffic to your site like a targeted email video campaign.

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Using video to win low cost clicks to your site

5 – Using video to win low cost clicks to your site

By Kevin Rossiter | Jun 14, 2020

In marketing today winning cheap clicks is the pinnacle of achievement.
It’s all too easy to pay $5, $10 even $20 per click to get traffic to your website with no guarantee they’ll buy.

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How do you plan a social media video campaign?

4 – How do you plan a social media video campaign?

By Kevin Rossiter | Jun 13, 2020

Until you’ve planned multi-video campaigns you may not know how it’s done.
We do – so we can help.

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Why is social media video so cheap?

3 – Why is social media video so cheap?

By Kevin Rossiter | Jun 11, 2020

Because they’re short – and quick to make.
They’re throwaway – the paper tissues of the video world!

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How many social media videos do you need?

2 – How many social media videos do you need?

By Kevin Rossiter | Jun 10, 2020

Q: How many social media videos do you need?
A: Two per week for 6 weeks.

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What’s the difference between explainer video and social media video?

1 – What’s the difference between explainer video and social media video?

By Kevin Rossiter | Jun 9, 2020

Q: What’s the difference between an explainer video and a social media video? A: Explainer videos answer customer’s questions. They’re designed to last – and cost a lot more.

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Getting back to work. Old stuff, regular stuff, new stuff

12 – Getting back to work

By Kevin Rossiter | May 26, 2020

First day back in the factory, site or office will be like the new year at school. You’ll be moving up a gear. Last year’s problems won’t have completely disappeared, they still need managing. And you’ll have a few more.

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Your restart plan. Ready to roll. Resources to hand. Bold statements.

11 – Your restart plan

By Kevin Rossiter | May 20, 2020

It looks like you could be resuming soon. There are boxes to tick. Products ready. People raring to go. Prices sorted. Positioning spot on for a changed market.

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Make space for video education. What to do with spare time

10 – Make space for video education

By Kevin Rossiter | May 15, 2020

Part of our Business Video Masterclass focuses on Learn To Earn. There are 101 ways you can improve your business video communications and they’re all here, completely free.

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Your emergency team. Staying co-ordinated.

9 – Your emergency team. Staying co-ordinated

By Kevin Rossiter | May 12, 2020

As weeks slide by, it’s easy for key personnel to become less focussed. “Get Started Again” vlogs help to focus your efforts. They are inspiring to do, easy to make and quick to share.

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Find your silver lining. The one big thing going for you

8 – Find your silver lining

By Kevin Rossiter | May 7, 2020

Companies that last, do so because they have an unbeatable proposition that attracts customers.

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7: Recovery vigilance. Know your marketplace. Who’s affected.

7 – Recovery vigilance. Know your marketplace. Who’s affected

By Kevin Rossiter | May 4, 2020

We know from our own industry who are likely to be casualties, who can survive and who will emerge stronger and thrive.

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Lead by example. Stay strong together.

6 – Lead by example. Stay strong together

By Kevin Rossiter | Apr 29, 2020

A series of almost-zero-budget social videos can get your key messages to audiences that need to know. So you can gauge the impact, we make the first one free

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Morale boosters for people off work. Regular messaging. Keep it sweet and upbeat.

5 – Morale boosters for people off work

By Kevin Rossiter | Apr 27, 2020

Being away from work is worrisome. What helps is keeping in touch and up-to-date. Knowing what’s going on in the business promotes stability. Use social media as outreach to stay connected.

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Business as usual. Let customers know. Be in this together

4 – Business as usual

By Kevin Rossiter | Apr 23, 2020

Customers need to know how you’re doing. Business may be slow to zero, supply chains difficult to maintain, priorities changing day by day. Or, you may be booming.

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Review your resources. People, finance, customers, suppliers, skills.

3 – Review your resources

By Kevin Rossiter | Apr 20, 2020

The recovery process needs a plan for every area of the business. Video has a big part to play. It’s impact is remembered by employees and customers alike.

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Plan for the upturn. Get it right for 3 months. Progress everything.

2 – Plan for the upturn

By Kevin Rossiter | Apr 16, 2020

The recovery process needs a plan for every area of the business. Video has a big part to play. It’s impact is remembered by employees and customers alike.

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Stay in business while isolated. Go Social.

1 – Stay in business while isolated. Go Social

By Kevin Rossiter | Apr 14, 2020

One thing every company can do, with staff at home, is to stay in touch. Now’s the time to up your social media messaging quality and to make it more engaging.

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Introducing Studio Rossiter’s 12 Step Recovery Plan

Introducing Studio Rossiter’s 12 Step Recovery Plan

By Kevin Rossiter | Apr 14, 2020

We’re all in the same boat at the moment, so we’d like to launch our version of a Recovery Plan to give a sense of what’s likely to be happening in business over the coming weeks and how we can all contribute and stay in touch with events.

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How fast can a video company deliver a coronavirus workforce safety video?

How fast can a video company deliver a coronavirus workforce safety video?

By Kevin Rossiter | Mar 24, 2020

Workforce safety videos about coronavirus need to be made fast. Days not weeks. Here’s how to turn them round in 2-3 days.

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