BUSINESS VIDEO NEWS FOR MARKETERS AND TRAINERS
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In his bestselling must-read for marketers, No B.S, Price Strategy, the world’s highest paid copywriter, Dan Kennedy, explains 23 aspects of price, its perception, how you can affect it, how customers perceive price and what is it made up of.Read More
Real-world insights for marketing and training
• Today’s Pricing
• Common Problems
• Video Comparisons
• Customer Reviews
• What’s Best-in-Class
Whiteboard can tell a business message in a highly visual, animated way which has won many fans. I think this is because of its novelty value, which for me has quickly worn off.Read More
If your CXO, CEO, CIO or CFO wants to rise above the level of a simple-looking video news release and be seen as the Thought Leader in your industry, technology area, or in the broader world at large, then the next video you make will be critical. It’ll need something more than an ordinary dry…Read More
With terrorism & cross border problems endemic throughout much of Europe, it seemed like a perfect fit when Jenoptik Traffic Solutions acquired US vehicle tracking software developer, ESSA Technology, adding real value to their market-leading automatic license plate recognition systems. ESSA’s Back Office solution helps: – Manage more effective border controls – Preventing terrorism, as…Read More
Everyone is using video to explain their services or digital products to potential new customers, and there are plenty of explainer video production companies available to choose from. But unless your chosen video company is an expert in your marketplace, it’ll be left to you to decide the message, style, runtime and type of explainer…Read More
It’s not every day your company builds a new automated plant. But now you’ve got the new factory you need to film it, so you can present it to customers, and video showcase your new, superior manufacturing scope & capability. Your credibility will rise immediately if you do. This counts double if you’re an exporter…Read More
If you’re selling a B2B enterprise scale technology platform, or a similarly complex software solution, then you’ll know how easy it is to get buyers interested, yet how difficult it can be to close them. It’s a double edged sword, as your technology attracts a lot of initial client interest as it solves big problems…Read More
The European Space Agency have been a customer of ours for some years now. Our latest production for them “Science & Robotic Exploration” has now been converted into an exhibition version, so it can be shown at public events. The video itself is absolutely fascinating, telling the story of the many expeditions ESA have sent…Read More
If you’re a marketer, PR, or corporate communicator tasked with producing a filmed corporate video, at some stage you’ll be asking yourself what equipment your video crew will need to provide to ensure you get a great looking video, full of the compelling power shots that keep audiences glued to the screen. And if you…Read More
Background As a safety adviser or project manager, you’ll know the construction industry has long been a big user of safety video, whether as bought-in modules, or custom-made video productions. Construction by its very nature is more hazardous than, say, factory work, as a factory is a single site, full of repetitive local activities, with…Read More
Software technology developers are fast waking up to the fact that: > videos need planning far more than they previously thought > up to an hour of runtime video may be required to cover everything you’ll need This is a major task, and a major spend. So let’s take a closer look and see how…Read More
KAB Seating UK have selected Studio Rossiter to produce a promotional video for their new Genesis 1 production line, their innovative, virtually error-proof system for delivering best-in-class, off-road vehicle seats. KAB Systems produce seats for vehicles like yellow plant onsite, agricultural vehicles, and generally tough environments, where the seat experiences a lot of hard, daily…Read More
After 10 years, our free Employee Wellness app has just had a long deserved update to include completely redesigned graphics and a bigger better friendlier GUI, as it now runs in HTML5, the multimedia language of websites. So if you’re new here, then what’s a Wellness app? The Employee Wellness Programme is an interactive tool…Read More
You mightn’t have thought about it, but video projects are massive, commonly exceeding 50gb per project, and increasing all the time as 4K Ultra Wide video takes over our lives. We now have tens of terabytes of client data to manage. This led to dozens of huge hard disks stacked on the shelves in the…Read More
Our favourite luxury yacht charterers have just taken delivery of a safety video that explains emergency procedures to passengers. We’ve all been on planes and listened to the stewards telling us about the plane exits. Well now we’ve found out that big yachts need these too, so we set about making it – a luxury…Read More
ATMIA is a global event for vendors & banks in the ATM marketplace, which is moving from the simple money delivery-in-the-street concept, to a comprehensive, 2 way, customer-to-bank, all purpose, touch point. A key player in the development of ATM software engines to drive all this information is Auriga. Auriga, in their own words, “specialise…Read More
There’s a flood of wibbly-wobbly animated explainer videos invading the market, attacking us from all sides while we’re sitting there in front of our screens, drowning in a sea of soulless bumps & bobs, and accompanying animated squashes & stretches, all meaninglessly flashing by to a voiceover chorus from a person who we’d not especially…Read More
Explainer video prices vary so much, and it’s difficult to understand what the prices mean, so let’s try and clear away some of the mystery. This is even more relevant today, as many companies plan whole series of explainer videos and it’s critical to reduce the unit cost per video. After all, a small $200…Read More
With animated safety video production on the increase we asked Studio Rossiter’s Creative Director, Linda Rossiter for an opinion of this trend. Linda reports “…. 3 years ago filmed video was the norm for safety managers. Now 2d animated video is often seen as the first option, as it can be cheaper and quicker to…Read More
With our display screen risk assessment now in its 10th year, we’re pleased to announce the free online version 3.3 release, a comprehensive, interactive training and display screen risk assessment for display screen equipment users, including a downloadable risk assessment document when completed. The whole app is now full size 1920×1080 making viewing and operation…Read More
As a marketer tasked with delivering corporate video to convert your company’s messages into measurable results
– you must be wondering “whatever next?!”
Corporate video has moved forward at a frightening pace – even since you started your present job.
It’s now difficult to define exactly what a corporate video should look like anymore.Read More
What makes timelapse video so useful for constructors is showing how a project is actually carried out
– by producing a long series of timelapse recorded shots
– into a single watchable short video
– that can be used for promotions and new tender presentations.Read More
As a video producer I can sympathise with corporate video buyers who struggle to make sense of different video quotes, proposals and propositions.
It often feels like comparing apples and oranges
– with little transparency when trying to understand and contrast different offers.Read More
As a safety adviser you’ll probably find it fairly easy to decide which content you need to show in your next safety video.
The real trick is knowing how to show your content so it has impact and gets remembered, bearing in the mind recent revelations on how much training gets forgotten
– up to 90% is forgotten inside a week is mooted as realistic in some cases.Read More
How many sales do you think you lost this year because the buyer didn’t quite trust you enough
– or they believed a competitor’s software demo video more?
Maybe you’ll never know the real answer as nobody ever gives “lack of trust” as a reason for not buying
– if any reason is given at all?!Read More