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BUSINESS VIDEO NEWS FOR MARKETERS AND TRAINERS

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A free social media video

By Kevin Rossiter | Mar 30, 2020
A free social media video

Like you, we’ve been using short social media videos for a while now, increasing our reach across Facebook, Instagram, Twitter and Linkedin.
Now we’re offering you a social media free video. Take a look and see for yourself.

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video-master-class

Meet Kevin – And Business Video Q&A

By Bryan Irving | Jun 4, 2019

There are three types of B2B business owner.
Number 1 has never made a video – a rare breed these days.
Number 2 has made a video but is not satisfied with the way it turned out.
Number 3 is happy with the videos that were made but they didn’t get the desired results.

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Make your next video your first video. Be inspired.

By Bryan Irving | May 22, 2019

Make Your Next Video Your First Video.
A human generation is twenty five years.
A video generation is twenty five weeks.
In that time, whatever you did last is already out of date.

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video-master-class

Which type of business video user are you?

By Kevin Rossiter | Apr 3, 2019

There are three types of B2B business owner.
Number 1 has never made a video – a rare breed these days.
Number 2 has made a video but is not satisfied with the way it turned out.
Number 3 is happy with the videos that were made but they didn’t get the desired results.

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HOW BUSINESSES USE TRUST TO OVERCOME PRICE AND WIN BIG WITH VIDEO

By Kevin Rossiter | Feb 13, 2019

Trust underpins all successful businesses.
So how’s it incorporated into an explainer video, which is more often than not a naked-but-clever sales pitch.

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New Fill-yer-funnel video lead generation workshop page now online

By Kevin Rossiter | Feb 5, 2019

We’ve now launched the new Fill-yer-funnel workshop webpage.
A Fill-yer-funnel workshop is for any business planning a new video to win more website leads that doesn’t want to guess

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New software video production page now online

By Kevin Rossiter | Jan 30, 2019

It brings to life all the ideas we’ve had over the last 12 months, and incorporates many ideas you’ve suggested.

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How to logically choose the best visual style for your video

By Kevin Rossiter | Jan 4, 2019

When deciding your preferred visual video style, don’t jump in feet first which your own personal choice, or at least not immediately.

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Announcement: New Style Tool for our explainer video webpage

By Kevin Rossiter | Dec 12, 2018

It includes a new Style Tool, which enables video buyers to easily decide which video style, or mix of video styles, they’d like to produce their next video in.

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Masterclass highlight: Avoiding mistakes when getting video quotations

By Kevin Rossiter | Dec 12, 2018

This Business Video Masterclass page has proved popular, reflecting a wide concern for getting quotations right among marketers and business owners, who aren’t necessarily experienced agency buyers.

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Fill-yer-funnel lead-generating video launch announcement

By Kevin Rossiter | Nov 4, 2018

Many companies use explainer video to generate leads from their landing pages or primary website pages.

But did you know Fill-yer-funnel can significantly increase the number of leads won through video?

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Why Software Demo Videos Don’t Close Sales

By Kevin Rossiter | Oct 19, 2018

Most devs consider that selling a B2B software package means showing an online video demo of the package, at least in its basic elements.

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New free Business Video Masterclass launch today

By Kevin Rossiter | Oct 19, 2018

Today we’re pleased to announce our new free Business Video Masterclass. It’s perfect for everyone who wants to produce more effective actionable video at lower cost and greater ROI.

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Video increases funnel marketing uptake by a huge 344%

By Kevin Rossiter | Jun 10, 2018

Whiteboard can tell a business message in a highly visual, animated way which has won many fans. I think this is because of its novelty value, which for me has quickly worn off.

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The case against whiteboard video in marketing

By Kevin Rossiter | May 17, 2018

Whiteboard can tell a business message in a highly visual, animated way which has won many fans. I think this is because of its novelty value, which for me has quickly worn off.

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software video pricing guide for B2B developers

Software Video Pricing Guide for B2B Developers

By Kevin Rossiter | Mar 20, 2018

This Software Video Pricing Guide is aimed at all developers – from the small B2B software house – to the international technology group.

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How to Pitch a B2B Software Explainer Video

By Kevin Rossiter | Mar 20, 2018

Read the most common questions before pitching a B2B software explainer video and win more customers. Learn more.

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Quick Tips So Your CXO Looks Like A Thought Leader On Video

By Kevin Rossiter | Feb 21, 2018

If your CXO, CEO, CIO or CFO wants to rise above the level of a simple-looking video news release and be seen as the Thought Leader in your industry, technology area, or in the broader world at large, then the next video you make will be critical. It’ll need something more than an ordinary dry…

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New software video for old - case study

New software video for old – case study

By Kevin Rossiter | Jan 29, 2018

With terrorism & cross border problems endemic throughout much of Europe, it seemed like a perfect fit when Jenoptik Traffic Solutions acquired US vehicle tracking software developer, ESSA Technology, adding real value to their market-leading automatic license plate recognition systems. ESSA’s Back Office solution helps: – Manage more effective border controls – Preventing terrorism, as…

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Using an Old Trick to Win New Customers with Explainer Video

By Kevin Rossiter | Jan 29, 2018

Everyone is using video to explain their services or digital products to potential new customers, and there are plenty of explainer video production companies available to choose from. But unless your chosen video company is an expert in your marketplace, it’ll be left to you to decide the message, style, runtime and type of explainer…

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16 Great Ways to Showcase Your New Factory with Video

By Kevin Rossiter | Jan 11, 2018

It’s not every day your company builds a new automated plant. But now you’ve got the new factory you need to film it, so you can present it to customers, and video showcase your new, superior manufacturing scope & capability. Your credibility will rise immediately if you do. This counts double if you’re an exporter…

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How B2B Software Developers Close Deals with Tutorial Videos

By Kevin Rossiter | Dec 27, 2017

If you’re selling a B2B enterprise scale technology platform, or a similarly complex software solution, then you’ll know how easy it is to get buyers interested, yet how difficult it can be to close them. It’s a double edged sword, as your technology attracts a lot of initial client interest as it solves big problems…

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Newsflash: ESA take delivery of their space exploration exhibition video

By Kevin Rossiter | Dec 18, 2017

The European Space Agency have been a customer of ours for some years now. Our latest production for them “Science & Robotic Exploration” has now been converted into an exhibition version, so it can be shown at public events. The video itself is absolutely fascinating, telling the story of the many expeditions ESA have sent…

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16 Must-have Bits of Video Kit That Will Transform Your Corporate Video Production

By Kevin Rossiter | Dec 13, 2017

If you’re a marketer, PR, or corporate communicator tasked with producing a filmed corporate video, at some stage you’ll be asking yourself what equipment your video crew will need to provide to ensure you get a great looking video, full of the compelling power shots that keep audiences glued to the screen. And if you…

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Why Safety Animation Video is Better than Live Action Video in the Construction Industry

By Kevin Rossiter | Nov 29, 2017

Background As a safety adviser or project manager, you’ll know the construction industry has long been a big user of safety video, whether as bought-in modules, or custom-made video productions. Construction by its very nature is more hazardous than, say, factory work, as a factory is a single site, full of repetitive local activities, with…

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How to Plan A Winning Video Strategy for Your Software Technology Platform

By Kevin Rossiter | Nov 15, 2017

Software technology developers are fast waking up to the fact that: > videos need planning far more than they previously thought > up to an hour of runtime video may be required to cover everything you’ll need This is a major task, and a major spend. So let’s take a closer look and see how…

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News – New Factory video for KAB Seating

By Kevin Rossiter | Sep 15, 2017

KAB Seating UK have selected Studio Rossiter to produce a promotional video for their new Genesis 1 production line, their innovative, virtually error-proof system for delivering best-in-class, off-road vehicle seats. KAB Systems produce seats for vehicles like yellow plant onsite, agricultural vehicles, and generally tough environments, where the seat experiences a lot of hard, daily…

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Employee wellness app

Newsflash – Free Employee Wellness App Updated to V3.0

By Kevin Rossiter | Sep 15, 2017

After 10 years, our free Employee Wellness app has just had a long deserved update to include completely redesigned graphics and a bigger better friendlier GUI, as it now runs in HTML5, the multimedia language of websites. So if you’re new here, then what’s a Wellness app? The Employee Wellness Programme is an interactive tool…

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pCloud-migration

Newsflash – Studio Rossiter Migrate to pCloud

By Kevin Rossiter | Sep 11, 2017

You mightn’t have thought about it, but video projects are massive, commonly exceeding 50gb per project, and increasing all the time as 4K Ultra Wide video takes over our lives. We now have tens of terabytes of client data to manage. This led to dozens of huge hard disks stacked on the shelves in the…

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Animated-safety-video

Luxury Yacht Onboards Animated Safety Video – A First for Our Studio

By Kevin Rossiter | Aug 30, 2017

Our favourite luxury yacht charterers have just taken delivery of a safety video that explains emergency procedures to passengers. We’ve all been on planes and listened to the stewards telling us about the plane exits. Well now we’ve found out that big yachts need these too, so we set about making it – a luxury…

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Foreign language video production

Foreign Language Video Production – The Big Choices

By Kevin Rossiter | Aug 17, 2017

So now you’ve got your English video completed, what next? If you have foreign customers to sell to, or foreign workforces you have to train, then the next stage is to produce a foreign language version of your original English video. This can cost anything between a few hundred pounds for the cheapest translation of…

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