STUDIO ROSSITER BLOG

THE PLACE FOR PEOPLE WITH IDEAS

The case against whiteboard video in marketing

By Kevin Rossiter | May 17, 2018

Whiteboard can tell a business message in a highly visual, animated way which has won many fans. I think this is because of its novelty value, which for me has quickly worn off.

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Software Video Pricing Guide for B2B Developers

By Kevin Rossiter | Mar 20, 2018
software video pricing guide for B2B developers

This Software Video Pricing Guide is aimed at all developers – from the small B2B software house – to the international technology group.

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How to Pitch a B2B Software Explainer Video

By Kevin Rossiter | Mar 20, 2018

Read the most common questions before pitching a B2B software explainer video and win more customers. Learn more.

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Quick Tips So Your CXO Looks Like A Thought Leader On Video

By Kevin Rossiter | Feb 21, 2018

If your CXO, CEO, CIO or CFO wants to rise above the level of a simple-looking video news release and be seen as the Thought Leader in your industry, technology area, or in the broader world at large, then the next video you make will be critical. It’ll need something more than an ordinary dry…

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New software video for old – case study

By Kevin Rossiter | Jan 29, 2018
New software video for old - case study

With terrorism & cross border problems endemic throughout much of Europe, it seemed like a perfect fit when Jenoptik Traffic Solutions acquired US vehicle tracking software developer, ESSA Technology, adding real value to their market-leading automatic license plate recognition systems. ESSA’s Back Office solution helps: – Manage more effective border controls – Preventing terrorism, as…

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