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Quick Tips So Your CXO Looks Like A Thought Leader On Video

By Kevin Rossiter | Feb 21, 2018

If your CXO, CEO, CIO or CFO wants to rise above the level of a simple-looking video news release and be seen as the Thought Leader in your industry, technology area, or in the broader world at large, then the next video you make will be critical. It’ll need something more than an ordinary dry…

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New software video for old – case study

By Kevin Rossiter | Jan 29, 2018
New software video for old - case study

With terrorism & cross border problems endemic throughout much of Europe, it seemed like a perfect fit when Jenoptik Traffic Solutions acquired US vehicle tracking software developer, ESSA Technology, adding real value to their market-leading automatic license plate recognition systems. ESSA’s Back Office solution helps: – Manage more effective border controls – Preventing terrorism, as…

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Using an Old Trick to Win New Customers with Explainer Video

By Kevin Rossiter | Jan 29, 2018

Everyone is using video to explain their services or digital products to potential new customers, and there are plenty of explainer video production companies available to choose from. But unless your chosen video company is an expert in your marketplace, it’ll be left to you to decide the message, style, runtime and type of explainer…

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16 Great Ways to Showcase Your New Factory with Video

By Kevin Rossiter | Jan 11, 2018

It’s not every day your company builds a new automated plant. But now you’ve got the new factory you need to film it, so you can present it to customers, and video showcase your new, superior manufacturing scope & capability. Your credibility will rise immediately if you do. This counts double if you’re an exporter…

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How B2B Software Developers Close Deals with Tutorial Videos

By Kevin Rossiter | Dec 27, 2017

If you’re selling a B2B enterprise scale technology platform, or a similarly complex software solution, then you’ll know how easy it is to get buyers interested, yet how difficult it can be to close them. It’s a double edged sword, as your technology attracts a lot of initial client interest as it solves big problems…

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