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BUSINESS VIDEO NEWS FOR MARKETERS AND TRAINERS

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A free social media video

By Kevin Rossiter | Mar 30, 2020
A free social media video

Like you, we’ve been using short social media videos for a while now, increasing our reach across Facebook, Instagram, Twitter and Linkedin.
Now we’re offering you a social media free video. Take a look and see for yourself.

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A free social media video

A free social media video

By Kevin Rossiter | Mar 30, 2020

Like you, we’ve been using short social media videos for a while now, increasing our reach across Facebook, Instagram, Twitter and Linkedin.
Now we’re offering you a social media free video. Take a look and see for yourself.

Read More
How fast can a video company deliver a coronavirus workforce safety video?

How fast can a video company deliver a coronavirus workforce safety video?

By Kevin Rossiter | Mar 24, 2020

Workforce safety videos about coronavirus need to be made fast. Days not weeks. Here’s how to turn them round in 2-3 days.

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How do I turn my health and safety points into an effective video script?

How do I turn my health and safety points into an effective video script?

By Kevin Rossiter | Mar 20, 2020

Health & Safety Managers want presentations that win audience attention, keep them watching and motivate them. A video safety presentation has to be unforgettable.

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3 marketing principles for succeeding in the digital age

3 marketing principles for succeeding in the digital age

By Kevin Rossiter | Mar 13, 2020

The rulebook on marketing is being rewritten every day. Last year’s great new idea may already be history in 2020. Here are 3 principles that will increase your chances of finding new opportunities to win.

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Comparing the costs of budget and custom animated safety video

VIDEO: Comparing the costs of budget and custom animated safety video

By Kevin Rossiter | Mar 13, 2020

Don’t know the how and why of safety video cost differences?
Learn to buy smart, get more and pay less.
One of the PLAIN ANSWERS series by Producer Kevin Rossiter

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Coronavirus Workforce Safety Video: New product launch

Coronavirus Workforce Safety Video: New product launch

By Kevin Rossiter | Mar 10, 2020

To help keep your workforce safe we’ve launched a new product: Coronavirus Workforce Safety Video, a low cost fast turnround custom video solution for organisations & companies who need to communicate clearly & rapidly with a large distributed workforce spread across a network of office, plants, and countries.

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2D animated safety video

Low budget 2D animated safety video: New product launch

By Kevin Rossiter | Mar 5, 2020

A budget animated safety video will explain your safety topics in a consistent, repeatable and memorable way. Customized exactly to your Safe Systems of Work & your brand, complete with professional voiceover, our animated characters & scenes will keep your workforce focused onscreen where it counts.

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Animated safety video company

36 things you didn’t know about animated safety video: Updated Mar 2020

By Kevin Rossiter | Mar 4, 2020

With animated safety video production on the increase we asked Studio Rossiter’s Creative Director, Linda Rossiter for an opinion of this trend. Linda reports “…. a few years ago filmed video was the norm for safety managers. Now 2D animated video is often seen as the first option, as it can be cheaper and quicker…

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Low budget animated safety video

Low budget 3D animated safety presenter video: New product launch

By Kevin Rossiter | Mar 2, 2020

A low budget animated 3D safety presenter video is the imaginative way to deliver a professional consistent repeatable memorable message.

Customised exactly to your Safe Systems of Work, your signage, your site, your rules, your workforce and your brand, a budget animated safety presenter video removes the tedium of boring briefings while keeping everyone’s attention focused onscreen where it counts.

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15 questions a Safety Manager must ask before producing an induction video – updated 2020

By Kevin Rossiter | Mar 2, 2020

An Induction Video can save you hours and weeks of time compared with the time spent standing up in a training room and delivering a powerpoint induction.

Typically, 45 minutes of safety induction training can be reduced to a 15 minute filmed video, which in many cases can induct to a more consistent standard.

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How to get fast video delivery and maybe cheaper too

VIDEO: How to get fast video delivery and maybe cheaper too

By Kevin Rossiter | Feb 25, 2020

Everyone wants their video yesterday, yet many customers sometimes do everything possible to make production slow. Here’s how to make sure it isn’t you.

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The ultimate price strategy explainer by marketing and copywriting legend, Dan Kennedy

Meet the Producer: Price Strategy by Dan Kennedy

By Kevin Rossiter | Feb 13, 2020

In his bestselling must-read for marketers, No B.S, Price Strategy, the world’s highest paid copywriter, Dan Kennedy, explains 23 aspects of price, its perception, how you can affect it, how customers perceive price and what is it made up of.

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How to get an accurate explainer video quote that suits your budget

VIDEO: How to get an accurate explainer video that suits your budget

By Kevin Rossiter | Feb 6, 2020

Learn how to get an accurate explainer video quote that matches your budget – and also how to avoid going over budget mid-project.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

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Videos about price and cost

Meet the Producer: Interview: Videos about production costs

By Kevin Rossiter | Feb 3, 2020

Video Producer, Kevin Rossiter, describes the options customers need to consider when deciding how many videos to have, and how to estimate a realistic price based on what they cost to make.

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Success Through Selling

Meet the Producer: Interview: Success Through Selling

By Kevin Rossiter | Jan 31, 2020

Video Producer, Kevin Rossiter, describes how Frank Bettger’s book gets to the soul of selling and how sometimes we need to make a pilgrimage to revisit the heart of what we do.

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Setting your corporate video objectives

Setting your Corporate Video Objectives – updated Feb 2020

By Kevin Rossiter | Jan 31, 2020

Before you start producing a corporate video for your business, it’s important to know it’s objective – so you’re always working towards an achievable goal.

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3 ways to spend more on filmed video - the good, the bad, and the ugly

VIDEO: 3 ways to spend more on filmed video

By Kevin Rossiter | Jan 24, 2020

Learn the Good, the Bad & the Ugly of paying more.

If filmed video quality matters to you, this is where to go.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

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VIDEO: 10 ways to push down filming costs and pay less

VIDEO: 10 ways to push down filming costs and pay less

By Kevin Rossiter | Jan 15, 2020

10 different ways to get the price of filmed video down. Avoid the cost overruns everyone else talks about.

If keeping to a strict budget matters, this is how.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

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The cost of animation

Meet the Producer: Interview: The cost of animation

By Kevin Rossiter | Jan 8, 2020

Video Producer, Kevin Rossiter, describes the process of buying animation and the cost benefits of choosing the right animation style for your project.

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How many videos does a software or technology company need?

VIDEO: How many videos does a software or technology company need?

By Kevin Rossiter | Jan 7, 2020

How to calculate how many videos you need. This methodology works for all types of business software,
platform and technology developer.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

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A favourite business book - Principles by Ray Dalio

Meet the Producer: Interview: A favourite business book – Principles by Ray Dalio

By Kevin Rossiter | Jan 6, 2020

Video producer, Kevin Rossiter, takes a look at the key business principles that made Ray Dalio the leader in his field and how they apply to any business.

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Meet the Producer: Audio interview: Software developers’ video packages

Meet the Producer: Interview: Software developers’ video packages

By Kevin Rossiter | Jan 3, 2020

Kevin Rossiter discusses the types of video that help software developers provide a ‘Customer Lifetime Service’ so their users love their products and recommend them to others.

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Nine ways to push up the price of animated video and pay more

VIDEO: Nine ways to push up the price of animated video and pay more

By Kevin Rossiter | Dec 19, 2019

Learn how to be smart and spend where necessary.

If budgets are flexible, then this is what you need to know.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

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The 3 rules of buying an induction video and getting it right

VIDEO: The 3 rules of buying an induction video and getting it right

By Kevin Rossiter | Dec 16, 2019

These rules work for all industries, for contractors, new starters, existing employees and visitors alike.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

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Nine ways to push down the price of animated video and get it cheaper

VIDEO: 9 ways to push down the price of animated video and get it cheaper

By Kevin Rossiter | Dec 12, 2019

Learn how to spend less and get more.
If budgets are tight, then this is what you need to know.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

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The top 8 types of video production company: An in-depth review

The top 8 types of video production company: An in-depth review

By Kevin Rossiter | Nov 27, 2019

Make your own video for pennies? Hire a top agency team for thousands? 2020 is a buyer’s market and video suppliers offer opportunity & choice for every level of budget.

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Pitch Perfect - The Marketers Dream

Pitch Perfect – The Marketers Dream

By Bryan Irving | Nov 18, 2019

Are you sitting on a technology ready to launch? Or a smart idea no-one quite understands?
Will you be pitching a product to audiences who think they’ve figured it out, but haven’t?

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Hunch v Data? Moneyball comes to marketing video

By Kevin Rossiter | Oct 31, 2019

The last time I had a hunch about a B2B marketing video I almost voluntarily slapped myself in the face. Why?

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The future part 1: what is your marketing video worth?

The Future Part 1: what is your marketing video worth?

By Bryan Irving | Aug 1, 2019

The various uniquenesses of your service, the strength of your team, the experiences of your customers, these all shape what you can project about yourself as a company.

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Image of a line graph

Last year 12% of companies were newborns and 10% died

By Kevin Rossiter | Jul 15, 2019

Business intelligence leads to longevity, and this intelligence can point you to new customers, keep customers you already have, enabling you to out-compete your competitors.

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