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BUSINESS VIDEO NEWS FOR MARKETERS AND TRAINERS

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Newtech’s Route To Market

By Kevin Rossiter | Nov 19, 2020
Newtech’s Route To Market

The beauty of a smart video plan is that everything is measurable. Impact, reach and return are data-driven. Just like your newtech solution.

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Newtech’s Route To Market

Newtech’s Route To Market

By Kevin Rossiter | Nov 19, 2020

The beauty of a smart video plan is that everything is measurable. Impact, reach and return are data-driven. Just like your newtech solution.

Read More
Blog Coming Soon - Video for New Technologies

Blog Coming Soon – Video for New Technologies

By Kevin Rossiter | Nov 12, 2020

New Blog Soon: Technology Videos include everything you need to convince buyers, get your system adopted with minimum disruption and maximum buy-in and deliver a measurable video ROI fast.

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How video helps technology marketers & startups: Video 3 - On The Money

How video helps technology marketers & startups: Video 3 – On The Money

By Kevin Rossiter | Nov 5, 2020

Here’s the secret to getting the most bang for your buck with technology videos. It’s not a video miracle, just measurable common sense.

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How video helps technology marketers & startups: Video 2 - Customers Everywhere

How video helps technology marketers & startups: Video 2 – Customers Everywhere

By Kevin Rossiter | Oct 29, 2020

New technology needs an audience. Video promotes the technologist’s social media presence. Here’s how:

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How video helps technology marketers & startups: Video 1 - Measuring Impact

How video helps technology marketers & startups: Video 1 – Measuring Impact

By Kevin Rossiter | Oct 21, 2020

Video boosts your website, mailings and presentations – and social media.
How is this impact measured?

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Radical Video Strategy - Video 4 Your Customers Everywhere

Radical Video Strategy: Video 4 – Your Customers Everywhere

By Kevin Rossiter | Oct 13, 2020

You can make dirt-cheap explainer videos for distribution through every channel – email, blog, social media.
They’re 40-50 seconds long and can be easily made in-house.

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Radical Video Strategy - Video 3 Questions, More Questions

Radical Video Strategy: Video 3 – Questions, More Questions

By Kevin Rossiter | Oct 6, 2020

If customers have unanswered questions, they don’t buy.
If you don’t answer them, they go elsewhere.

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Radical Video Strategy - Video 2 Elephant In The Room

Radical Video Strategy: Video 2 – Elephant In The Room

By Kevin Rossiter | Sep 28, 2020

Your first impression with customers has to be a slick, 60-second explainer video.

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Radical Video Strategy - Video 1 Agent Of Change

Radical Video Strategy: Video 1 – Agent Of Change

By Kevin Rossiter | Sep 21, 2020

In a customer-driven marketplace, everyone’s looking for change.
This year, 2020-21, it will take a Radical Video Strategy to win these customers.

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Business video masterclass campaign

The series: Business video masterclass campaign

By Kevin Rossiter | Sep 15, 2020

More businesses want to produce video, so we published this 6 part mini-series explaining how our free Business Video Masterclass helps the marketer understand how to produce the most cost-effective video result.

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Low cost animated video for safety & training campaign

The series: Low cost animated video for safety & training campaign

By Kevin Rossiter | Sep 8, 2020

Many safety and training managers are not fully aware of what low cost animated video is, what it can do, and when to use it. This 6 part video series tells all.

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20% Off Animated Explainers - September Video Deal

The Deal: 20% off your next Animated Explainer Video – September 2020 only

By Kevin Rossiter | Sep 3, 2020

Animated explainers answer those big customer questions fast.
They’re perfect for new products or upgrades and they’re the key to opening your vertical markets.

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6 easy tips for making a safety video production – Updated August 2020

By Kevin Rossiter | Aug 27, 2020

Updated August 2020: As a safety adviser you’ll probably find it fairly easy to decide which content you need to show in your next safety video.

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B2B marketing manifesto campaign

The series: B2B marketing manifesto campaign

By Kevin Rossiter | Aug 18, 2020

This campaign was designed to explain the 4 Golden Principles and 2 Effective Attitudes needed to overcome the setbacks of pandemic/recession and survive in the new digital marketplace.

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Social media marketing campaign

The series: Social media marketing campaign

By Kevin Rossiter | Aug 15, 2020

From researching our own customer enquiries, we discovered that many marketers still have a narrow understanding of social media video

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2 effective attitudes: 2 - Radical transparency

8: The 2nd effective attitude – Radical Transparency

By Kevin Rossiter | Aug 12, 2020

Radical open mindedness means being prepared to forget what you think you know works.

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2 effective attitudes: 1 - Radical open mindedness

7: The 1st effective attitude – Radical Open Mindedness

By Kevin Rossiter | Aug 10, 2020

Radical open mindedness means being prepared to forget what you think you know works.

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4 golden principles: 4 - Have an unbeatable proposition

6: The 4th principle of video marketing – The Unbeatable Proposition

By Kevin Rossiter | Aug 8, 2020

Without an unbeatable proposition you’ll eventually lose business and customers to your competitors.

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4 golden principles: 3 - Tell to sell

5: The 3rd principle of video marketing – Tell To Sell

By Kevin Rossiter | Aug 6, 2020

“If you don’t tell it, you can’t sell it” – ancient sales wisdom

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4 golden principles: 2 - Discover to win

4: The 2nd principle of video marketing – Discover To Win

By Kevin Rossiter | Aug 4, 2020

Relentlessly searching the data to find out what works, even when the data is only 80% complete or difficult to tie together is your discovery process.

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4 golden principles: 1 - Learn to earn

3: The 1st principle of video marketing – Learn To Earn

By Kevin Rossiter | Aug 2, 2020

Everything is moving fast. If you’re not learning new stuff every day, you’re falling behind

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02 - Four golden principles plus two effective attitudes

2: Four golden principles plus two effective attitudes

By Kevin Rossiter | Jul 29, 2020

Here are 4 golden principles and 2 effective attitudes for today’s B2B video marketer

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01 - What’s in & what’s out in video marketing

1: What’s in & what’s out in video marketing

By Kevin Rossiter | Jul 26, 2020

Today’s internet customer has never been smarter. Yet marketers traditionally take the customer for a fool – with their spins, deceits and flatteries.

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The benefits of an animated contractor induction video - benefits 6-10

H&S Series: Video 10
The benefits of an animated contractor induction video: 6-10

By Kevin Rossiter | Jul 24, 2020

Animated contractor induction videos: Continuing the list of benefits.

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The benefits of an animated contractor induction video - benefits 1-5

H&S Series: Video 9
The benefits of an animated contractor induction video: 1-5

By Kevin Rossiter | Jul 22, 2020

Animated contractor induction videos pull their weight. See what you gain:

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FAQ Which is best? 2D safety animation or a 3D animated presenter?

H&S Series: Video 8
FAQ: Which is best for safety induction video – 2D or 3D animation?

By Kevin Rossiter | Jul 21, 2020

2D animation costs more but has greater impact. While a 3D animated presenter works well where accidents rates are already low.

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What goes into an induction video script?

H&S Series: Video 7
FAQ: What goes into an induction video script?

By Kevin Rossiter | Jul 20, 2020

Here’s a proven video structure to help you formulate your own animated video induction script.

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How long should my induction video be?

H&S Series: Video 6
FAQ: How long should my induction video be?

By Kevin Rossiter | Jul 19, 2020

To estimate the length of your animated induction video here’s a rough & ready guide.

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3D presenter for safety video

H&S Series: Video 5
Animated Safety Induction Video In 6 Steps

By Kevin Rossiter | Jul 18, 2020

How do we make your animated safety induction video? Check out the 6 steps!

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Budget Animated Video Specification and Choices

H&S Series: Video 4
Budget Animated Video Specification and Choices

By Kevin Rossiter | Jul 17, 2020

Safety advisers & training managers need effective animation so their workforces remember & apply the rules every day.

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