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BUSINESS VIDEO NEWS FOR MARKETERS AND TRAINERS

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Radical Video Strategy: Video 1 – Agent Of Change

By Kevin Rossiter | Sep 21, 2020
Radical Video Strategy - Video 1 Agent Of Change

In a customer-driven marketplace, everyone’s looking for change.
This year, 2020-21, it will take a Radical Video Strategy to win these customers.

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Radical Video Strategy - Video 1 Agent Of Change

Radical Video Strategy: Video 1 – Agent Of Change

By Kevin Rossiter | Sep 21, 2020

In a customer-driven marketplace, everyone’s looking for change.
This year, 2020-21, it will take a Radical Video Strategy to win these customers.

Read More
Business video masterclass campaign

The series: Business video masterclass campaign

By Kevin Rossiter | Sep 15, 2020

More businesses want to produce video, so we published this 6 part mini-series explaining how our free Business Video Masterclass helps the marketer understand how to produce the most cost-effective video result.

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Low cost animated video for safety & training campaign

The series: Low cost animated video for safety & training campaign

By Kevin Rossiter | Sep 8, 2020

Many safety and training managers are not fully aware of what low cost animated video is, what it can do, and when to use it. This 6 part video series tells all.

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20% Off Animated Explainers - September Video Deal

The Deal: 20% off your next Animated Explainer Video – September 2020 only

By Kevin Rossiter | Sep 3, 2020

Animated explainers answer those big customer questions fast.
They’re perfect for new products or upgrades and they’re the key to opening your vertical markets.

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6 easy tips for making a safety video production – Updated August 2020

By Kevin Rossiter | Aug 27, 2020

Updated August 2020: As a safety adviser you’ll probably find it fairly easy to decide which content you need to show in your next safety video.

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B2B marketing manifesto campaign

The series: B2B marketing manifesto campaign

By Kevin Rossiter | Aug 18, 2020

This campaign was designed to explain the 4 Golden Principles and 2 Effective Attitudes needed to overcome the setbacks of pandemic/recession and survive in the new digital marketplace.

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Social media marketing campaign

The series: Social media marketing campaign

By Kevin Rossiter | Aug 15, 2020

From researching our own customer enquiries, we discovered that many marketers still have a narrow understanding of social media video

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2 effective attitudes: 2 - Radical transparency

8: The 2nd effective attitude – Radical Transparency

By Kevin Rossiter | Aug 12, 2020

Radical open mindedness means being prepared to forget what you think you know works.

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2 effective attitudes: 1 - Radical open mindedness

7: The 1st effective attitude – Radical Open Mindedness

By Kevin Rossiter | Aug 10, 2020

Radical open mindedness means being prepared to forget what you think you know works.

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4 golden principles: 4 - Have an unbeatable proposition

6: The 4th principle of video marketing – The Unbeatable Proposition

By Kevin Rossiter | Aug 8, 2020

Without an unbeatable proposition you’ll eventually lose business and customers to your competitors.

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4 golden principles: 3 - Tell to sell

5: The 3rd principle of video marketing – Tell To Sell

By Kevin Rossiter | Aug 6, 2020

“If you don’t tell it, you can’t sell it” – ancient sales wisdom

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4 golden principles: 2 - Discover to win

4: The 2nd principle of video marketing – Discover To Win

By Kevin Rossiter | Aug 4, 2020

Relentlessly searching the data to find out what works, even when the data is only 80% complete or difficult to tie together is your discovery process.

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4 golden principles: 1 - Learn to earn

3: The 1st principle of video marketing – Learn To Earn

By Kevin Rossiter | Aug 2, 2020

Everything is moving fast. If you’re not learning new stuff every day, you’re falling behind

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02 - Four golden principles plus two effective attitudes

2: Four golden principles plus two effective attitudes

By Kevin Rossiter | Jul 29, 2020

Here are 4 golden principles and 2 effective attitudes for today’s B2B video marketer

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01 - What’s in & what’s out in video marketing

1: What’s in & what’s out in video marketing

By Kevin Rossiter | Jul 26, 2020

Today’s internet customer has never been smarter. Yet marketers traditionally take the customer for a fool – with their spins, deceits and flatteries.

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The benefits of an animated contractor induction video - benefits 6-10

H&S Series: Video 10
The benefits of an animated contractor induction video: 6-10

By Kevin Rossiter | Jul 24, 2020

Animated contractor induction videos: Continuing the list of benefits.

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The benefits of an animated contractor induction video - benefits 1-5

H&S Series: Video 9
The benefits of an animated contractor induction video: 1-5

By Kevin Rossiter | Jul 22, 2020

Animated contractor induction videos pull their weight. See what you gain:

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FAQ Which is best? 2D safety animation or a 3D animated presenter?

H&S Series: Video 8
FAQ: Which is best for safety induction video – 2D or 3D animation?

By Kevin Rossiter | Jul 21, 2020

2D animation costs more but has greater impact. While a 3D animated presenter works well where accidents rates are already low.

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What goes into an induction video script?

H&S Series: Video 7
FAQ: What goes into an induction video script?

By Kevin Rossiter | Jul 20, 2020

Here’s a proven video structure to help you formulate your own animated video induction script.

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How long should my induction video be?

H&S Series: Video 6
FAQ: How long should my induction video be?

By Kevin Rossiter | Jul 19, 2020

To estimate the length of your animated induction video here’s a rough & ready guide.

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3D presenter for safety video

H&S Series: Video 5
Animated Safety Induction Video In 6 Steps

By Kevin Rossiter | Jul 18, 2020

How do we make your animated safety induction video? Check out the 6 steps!

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Budget Animated Video Specification and Choices

H&S Series: Video 4
Budget Animated Video Specification and Choices

By Kevin Rossiter | Jul 17, 2020

Safety advisers & training managers need effective animation so their workforces remember & apply the rules every day.

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H&S Series Video 3: Your 3D Animated Safety Presenter

H&S Series: Video 3
Your 3D Animated Safety Presenter

By Kevin Rossiter | Jul 15, 2020

An animated safety presenter is great at explaining things on your behalf, and getting it right every time.

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H&S Series Video 2: Budget 2D Animated Safety Video

H&S Series: Video 2
Budget 2D Animated Safety Video

By Kevin Rossiter | Jul 14, 2020

A budget animated safety video will show your safe systems of work, your rules, and your brand.

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H&S Series Video 1: Low Cost Animated Video for Safety & Training

H&S Series: Video 1
Low Cost Animated Video for Safety & Training

By Kevin Rossiter | Jul 13, 2020

Animated safety training can quickly and imaginatively explain your compliance and competency requirements.

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Low cost social media video campaigns

New product announcement – low cost social media video campaigns

By Kevin Rossiter | Jun 29, 2020

Because social media video is completely different in its style, content and goals to regular explainer video, we’ve developed our own low cost social media video campaign product

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Getting foreign language videos right

Masterclass 5: Getting foreign language videos right

By Kevin Rossiter | Jun 25, 2020

When you want to penetrate world markets using video you have three options, each of which is covered in our Business Video Masterclass:

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Building your future video plans

Masterclass 4: Building your future video plans

By Kevin Rossiter | Jun 24, 2020

With a planned video strategy you’ll win bigger, better deals.
You’ll resolve client uncertainty, building trust & reputation.

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Avoid mistakes during video production

Masterclass 3: Avoid mistakes during the video production

By Kevin Rossiter | Jun 23, 2020

If there’s a key to success in any video, it’s visualising the whole production process from end to end, from initial research to final distribution.

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Avoid mistakes getting video quotations

Masterclass 2: Avoid mistakes getting video quotations

By Kevin Rossiter | Jun 22, 2020

Your goal is to find the best type of video producer for what you want to achieve. Once you’ve chosen 3 or 4, you’ll need to learn how to grade potential suppliers for suitability.

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