BUSINESS VIDEO NEWS FOR MARKETERS AND TRAINERS

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Meet the Producer: Price Strategy by Dan Kennedy

By Kevin Rossiter | Feb 13, 2020

The ultimate price strategy explainer by marketing and copywriting legend, Dan Kennedy

In his bestselling must-read for marketers, No B.S, Price Strategy, the world’s highest paid copywriter, Dan Kennedy, explains 23 aspects of price, its perception, how you can affect it, how customers perceive price and what is it made up of.

Real-world insights for marketing and training

• Today’s Pricing
• Common Problems
• Video Comparisons
• Customer Reviews
• What’s Best-in-Class

Google Rating

5.0

Studio Rossiter

5.0

KABSeatingUK

16:05 30 Nov 17

Kevin and team were well engaged at all times throughout the project to develop a video of our new automated production line. They translated our requirements really well and did an amazing job of producing a well-rounded, professional video in-line with our corporate branding and exceeding our expectations

Andy Copeland

13:00 26 Jan 17

We wanted to produce a suite of videos in order to place them on an online learning platform. We found Studio Rossiter and from the outset we were impressed by their clarity and professionalism concerning the whole process. Each step is outlined clearly, cost is transparent and the roles and expectations clearly defined. Where there were any issues, Studio Rossiter worked quickly to understand our point of view and we were able to work collaboratively towards the goal of completing the videos. Throughout the process, it is made easy to give feedback at each stage through clever use of online technologies. Amendments are made at a rapid speed so that you can always see the latest version online. The final product surprised us by how good it was and we would not hesitate to work with them again for any similar projects.It is clear that Studio Rossiter love what they do and this translates in to both excellent client service and an excellent product.

Stephen Smith

16:57 06 Feb 17

My experience with Rossiter and Co; A small family business with a personal touch, with lots of experience and very professional. We made our first video around 2001 and have been using Rossiter ever since because they offer an excellent value for money solution and are full of innervation. We have now entered into animation as it offers a better fix for multi-language and cultural differences.We are a global company with a large geographic spread and Rossiter and Co. are still exceeding our needs and expectations.

Billy Watson

15:27 30 Jan 17

Our company is in the U.S., but after reviewing Studio Rossiter, we made the commitment to use their expertise to develop our Company Overview video. We had reservations since they were in the UK, but we could not be happier with the results. Very professionally done - on time and on budget. Recently we asked them to update the video, and this was done quickly at a reasonable price.

Mr Smith

14:37 03 Feb 17

I approached Kevin & his team a while ago to produce a corporate video after finding them on google. ironically they turned out to be a local firm. Kevin took the time to come and get a feel for our business and understand the task at hand. I am pleased to say the corporate video produced was of excellent quality that we are proud to show clients (old & new) to showcase our services and have played out at Trade shows across the UK. - I would highly recommend Studio Rossiter for any aspect of Video production and associated advertising services.

Mark Minshull

14:56 18 Jun 18

Studio Rossiter did a great job and I would definitely use them again.

Bryan Irving

16:18 13 Dec 16

We had the challenge of producing twenty four 2-3 minute Question & Answer health videos in a simple way on a very low budget. Rossiter and Co solved the problem by filming the practitioner in their studio answering the questions (all in one take in two hours, by the way), then topping and tailing each video with some graphics and music and publishing them all to a YouTube channel for us. Since then the videos have have had over 25000 views and provided our customers with helpful additional information, and given potential clients a taste of our consultation service.

Erin Lovett

16:29 14 Aug 19

Rossiter Studios produced a fantastic animation that clearly aligned with the brand and key messages in record time, and were incredibly supportive along the way. Would highly recommend.

Lee-Anne Thompson

12:16 27 Nov 19

We came to Studio Rossiter for assistance with a video to showcase our technology, advanced cutting systems and quality control. They were very professional and understanding of our requirements.I appreciated being closely involved in the production process and enjoyed the journey. Very proud of the result.

NetZoom DCIM Solutions

15:07 13 Jan 20

After agreement in getting a promo video created, we did our homework and interviewed quite a few vendors. Kevin and his team are fantastic. They are creative, involved and were always on target. The entire process was simple and communication was great. I look forward doing more work with them. Highly Recommend!!!!Aaron SaxDirector, MarketingNetZoom, Inc.

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Meet the Producer: Price Strategy by Dan Kennedy

By Kevin Rossiter | Feb 13, 2020

How to get an accurate explainer video quote that suits your budget

VIDEO: How to get an accurate explainer video that suits your budget

By Kevin Rossiter | Feb 6, 2020

Learn how to get an accurate explainer video quote that matches your budget – and also how to avoid going over budget mid-project.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

Meet the Producer: Interview: Videos about production costs

By Kevin Rossiter | Feb 3, 2020

Video Producer, Kevin Rossiter, describes the options customers need to consider when deciding how many videos to have, and how to estimate a realistic price based on what they cost to make.

Meet the Producer: Interview: Success Through Selling

By Kevin Rossiter | Jan 31, 2020

Video Producer, Kevin Rossiter, describes how Frank Bettger’s book gets to the soul of selling and how sometimes we need to make a pilgrimage to revisit the heart of what we do.

Setting your Corporate Video Objectives – updated Feb 2020

By Kevin Rossiter | Jan 31, 2020

Before you start producing a corporate video for your business, it’s important to know it’s objective – so you’re always working towards an achievable goal.

3 ways to spend more on filmed video - the good, the bad, and the ugly

VIDEO: 3 ways to spend more on filmed video

By Kevin Rossiter | Jan 24, 2020

Learn the Good, the Bad & the Ugly of paying more.

If filmed video quality matters to you, this is where to go.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

VIDEO: 10 ways to push down filming costs and pay less

By Kevin Rossiter | Jan 15, 2020

10 different ways to get the price of filmed video down. Avoid the cost overruns everyone else talks about.

If keeping to a strict budget matters, this is how.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

Meet the Producer: Interview: The cost of animation

By Kevin Rossiter | Jan 8, 2020

Video Producer, Kevin Rossiter, describes the process of buying animation and the cost benefits of choosing the right animation style for your project.

VIDEO: How many videos does a software or technology company need?

By Kevin Rossiter | Jan 7, 2020

How to calculate how many videos you need. This methodology works for all types of business software,
platform and technology developer.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

Meet the Producer: Interview: A favourite business book – Principles by Ray Dalio

By Kevin Rossiter | Jan 6, 2020

Video producer, Kevin Rossiter, takes a look at the key business principles that made Ray Dalio the leader in his field and how they apply to any business.

Meet the Producer: Audio interview: Software developers’ video packages

Meet the Producer: Interview: Software developers’ video packages

By Kevin Rossiter | Jan 3, 2020

Kevin Rossiter discusses the types of video that help software developers provide a ‘Customer Lifetime Service’ so their users love their products and recommend them to others.

VIDEO: Nine ways to push up the price of animated video and pay more

By Kevin Rossiter | Dec 19, 2019

Learn how to be smart and spend where necessary.

If budgets are flexible, then this is what you need to know.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

VIDEO: The 3 rules of buying an induction video and getting it right

By Kevin Rossiter | Dec 16, 2019

These rules work for all industries, for contractors, new starters, existing employees and visitors alike.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

Nine ways to push down the price of animated video and get it cheaper

VIDEO: 9 ways to push down the price of animated video and get it cheaper

By Kevin Rossiter | Dec 12, 2019

Learn how to spend less and get more.
If budgets are tight, then this is what you need to know.

One of the PLAIN ANSWERS series by Producer Kevin Rossiter

The top 8 types of video production company: An in-depth review

By Kevin Rossiter | Nov 27, 2019

Make your own video for pennies? Hire a top agency team for thousands? 2020 is a buyer’s market and video suppliers offer opportunity & choice for every level of budget.

Pitch Perfect – The Marketers Dream

By Bryan Irving | Nov 18, 2019

Are you sitting on a technology ready to launch? Or a smart idea no-one quite understands?
Will you be pitching a product to audiences who think they’ve figured it out, but haven’t?

Hunch v Data? Moneyball comes to marketing video

By Kevin Rossiter | Oct 31, 2019

The last time I had a hunch about a B2B marketing video I almost voluntarily slapped myself in the face. Why?

The Future Part 1: what is your marketing video worth?

By Bryan Irving | Aug 1, 2019

The various uniquenesses of your service, the strength of your team, the experiences of your customers, these all shape what you can project about yourself as a company.

Last year 12% of companies were newborns and 10% died

By Kevin Rossiter | Jul 15, 2019

Business intelligence leads to longevity, and this intelligence can point you to new customers, keep customers you already have, enabling you to out-compete your competitors.

Meet Kevin – And Business Video Q&A

By Bryan Irving | Jun 4, 2019

There are three types of B2B business owner.
Number 1 has never made a video – a rare breed these days.
Number 2 has made a video but is not satisfied with the way it turned out.
Number 3 is happy with the videos that were made but they didn’t get the desired results.