BUSINESS VIDEO NEWS FOR MARKETERS AND SAFETY TRAINERS
“Filmed safety videos were once the norm for H&S managers. Now animated video is seen as a better option. Once clients use it they tend to stick with it.” Creative Director, Linda Rossiter
April 2021
Why animation is the new norm in safety video
“Filmed safety videos were once the norm for H&S managers. Now animated video is seen as a better option. Once clients use it they tend to stick with it.” Creative Director, Linda Rossiter
April 2021
How new software users become experts in minutes not days
Software tutorial videos give customers a seamless user experience. They aid learning and accelerate adoption.
Users quickly become experts and exploit your system’s full potential.
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Without clear objectives your corporate video will fail
A clear corporate video objective will attract the customers you want to do business with. We analyse the pitfalls and how to avoid them.
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How to plan a B2B software demo video that really works
Here’s a new approach to planning an effective software demo video, where decisions are based on real data, and not educated guesses.
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How to make your next safety video unforgettable
You’ve written great safety content, now learn how to make your video memorable with 6 Easy Tips For Making A Safety Video – Updated April 2021
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How to make a safety video that does the job
How do you know when you need to make a safety video? The Safety Video Triangle explains at a glance.
And what type of safety video do you need? Use our self-assessment tool for fast answers.
Making promotional video will never be the same
A new approach is needed to making promotional video that wins customers, a data-driven production process that focuses totally on repaying your video investment.
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9 promotional videos every B2B marketer can use: Masterclass update
This pivotal Video Masterclass page has just been updated to meet the needs of the 2021 B2B marketer.
It now includes 9 new video samples, as well as solid data to support your video investment case.
Video: What a video marketing strategy delivers – updated Mar 2021
Nowadays B2B customers do their own research, asking questions without ever asking you.
A series of timely videos can answer these questions effectively.
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Interested in video scriptwriting?
Interested in video scriptwriting?
Our article “The Importance of a Video Script” has just been updated for the 3rd year running.
Want to know the client questions your B2B marketing video isn’t answering?
Knowing the questions your B2B client is asking will reduce video abandonment and increase engagement. Get our free User Intent Report and see the actual questions your clients ask.
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Discover what’s available on our huge business video production site
Discover what’s available on our huge video production site. With over 1,260 pages and 100 video samples available, this little Intro Video should add some light to your journey.
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How to figure out your software demo video cost
Software demo video cost can easily be worked out if you know the 6 basic video styles. If you’ve seen a video you like on youtube and want to know its cost go here.
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Video 5: Bringing your technology or software explainer video cost estimates together
Your explainer video budget is massively impacted by the number of videos you need, their style, and their length. Discover how video professionals calculate style, runtime and cost and get an accurate technology video budget for yourself.
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Video 4: Estimating the length of a technology or software explainer video for a budget
If you guess how long your next software explainer video is you may well get it wrong, Many video buyers do. Here’s how to accurately estimate how long your next video will be in 4 easy steps.
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Video 3: Choosing a technology or software explainer video style to match your budget
Technology & software videos come in low, medium and high cost styles. So which style price point do you pick? And how do you spread your budget to fit? We help you compare the differences in prices and styles.
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Video 2: Technology or software explainer video – calculating goals & budgets
It’s no use guessing your video budget as it’ll probably be wrong. Discover how to accurately estimate the budget you’ll need to achieve the goals of your overall business plan.
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Video 1: Estimating the cost of a technology or software explainer video accurately
Most technologists & software developers are planning on explainer video to increase the impact, reach and return on their marketing spend. So what’s it’s all likely to cost? This video series takes away the mystery.
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Newtech’s Route To Market
The beauty of a smart video plan is that everything is measurable. Impact, reach and return are data-driven. Just like your newtech solution.
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Blog Coming Soon – Video for New Technologies
New Blog Soon: Technology Videos include everything you need to convince buyers, get your system adopted with minimum disruption and maximum buy-in and deliver a measurable video ROI fast.
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How video helps technology marketers & startups: Video 3 – On The Money
Here’s the secret to getting the most bang for your buck with technology videos. It’s not a video miracle, just measurable common sense.
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How video helps technology marketers & startups: Video 2 – Customers Everywhere
New technology needs an audience. Video promotes the technologist’s social media presence. Here’s how:
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How video helps technology marketers & startups: Video 1 – Measuring Impact
Video boosts your website, mailings and presentations – and social media.
How is this impact measured?
Radical Video Strategy: Video 4 – Your Customers Everywhere
You can make dirt-cheap explainer videos for distribution through every channel – email, blog, social media.
They’re 40-50 seconds long and can be easily made in-house.
Radical Video Strategy: Video 3 – Questions, More Questions
If customers have unanswered questions, they don’t buy.
If you don’t answer them, they go elsewhere.
Radical Video Strategy: Video 2 – Elephant In The Room
Your first impression with customers has to be a slick, 60-second explainer video.
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Radical Video Strategy: Video 1 – Agent Of Change
In a customer-driven marketplace, everyone’s looking for change.
This year, 2020-21, it will take a Radical Video Strategy to win these customers.
The series: Business video masterclass campaign
More businesses want to produce video, so we published this 6 part mini-series explaining how our free Business Video Masterclass helps the marketer understand how to produce the most cost-effective video result.
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The series: Low cost animated video for safety & training campaign
Many safety and training managers are not fully aware of what low cost animated video is, what it can do, and when to use it. This 6 part video series tells all.
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The Deal: 20% off your next Animated Explainer Video – September 2020 only
Animated explainers answer those big customer questions fast.
They’re perfect for new products or upgrades and they’re the key to opening your vertical markets.
The series: B2B marketing manifesto campaign
This campaign was designed to explain the 4 Golden Principles and 2 Effective Attitudes needed to overcome the setbacks of pandemic/recession and survive in the new digital marketplace.
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The series: Social media marketing campaign
From researching our own customer enquiries, we discovered that many marketers still have a narrow understanding of social media video
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8: The 2nd effective attitude – Radical Transparency
Radical open mindedness means being prepared to forget what you think you know works.
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7: The 1st effective attitude – Radical Open Mindedness
Radical open mindedness means being prepared to forget what you think you know works.
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6 easy tips for making a safety video production – Updated April 2021
Updated April 2021: As a safety adviser you’ll probably find it fairly easy to decide which content you need to show in your next safety video.
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6: The 4th principle of video marketing – The Unbeatable Proposition
Without an unbeatable proposition you’ll eventually lose business and customers to your competitors.
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5: The 3rd principle of video marketing – Tell To Sell
“If you don’t tell it, you can’t sell it” – ancient sales wisdom
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4: The 2nd principle of video marketing – Discover To Win
Relentlessly searching the data to find out what works, even when the data is only 80% complete or difficult to tie together is your discovery process.
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3: The 1st principle of video marketing – Learn To Earn
Everything is moving fast. If you’re not learning new stuff every day, you’re falling behind
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2: Four golden principles plus two effective attitudes
Here are 4 golden principles and 2 effective attitudes for today’s B2B video marketer
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