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ANIMATED SAFETY VIDEO PRODUCTION

YOUR GOAL: To achieve safety targets through effective training that people remember & apply everyday

All our animated video production packages come complete with research, script, design, storyboard, voiceover & editing

You’re here because you need animation to instruct your workforce
to comply with your

WE OFFER EFFECTIVE VIDEO ANIMATION SERVICES FOR RAISING AWARENESS AND INCREASING COMPLIANCE TO REDUCE RIDDORS & CLAIMS

Our safety video animation services will reduce incidents and increase safe behaviours in your work force for both outsourced and permanent staff

We make your safety training more effective

Custom health & safety animation

This health & safety animation for BP was custom-made to include original characters, showing the impact of accidents and the importance of correct procedure, supported by custom scenes that exactly match the workplace. It raised awareness.

It's a good example of when the Health & Safety Advisor needs to increase their budget to solve the safety training problem more effectively, instead of opting for a filmed video production, which in this example, would be too generic, and less impactful. The whole package had enhanced functionality with interactive elearning.

Interested in prices? See our custom safety animations price list here

WHAT DO HEALTH & SAFETY ADVISORS THINK OF SAFETY ANIMATIONS

Animation commands their attention so it's obviously more interesting than watching a standard video with real people.

The videos introduce and set the tone, and are fun to watch.

Animation doesn't date as quick as actual video footage.

Characters create images that are sometimes more memorable for individuals.

Without the travel and location shooting costs, animation should be less expensive.

Animated explainer videos are effective as they address multiple learning styles.

Generally, people see safety information as a chore so they remember little until they are challenged for doing something wrong.

Not using shock tactics as with some footage, keeps it light hearted. Basically it puts a smile on peoples faces.

Video footage of construction projects can be busy and distracting - looking at another company's project, seeing all of the unrelated activity.

We think that with animation it's easier to focus on the core message. There's less distraction. And there's the opportunity to add supporting graphics and figures speaking directly to the objective.

I don't believe it delivers better safety but may be a better trigger for people to remember.

Actual video can become outdated quickly, especially if recognizable leaders are featured and then they change.

You can use the characters to soften the discussion so people don't immediately lose face and become defensive.

THE COLAS STORY

CASE STUDY

Living Goal Zero is the next stage in the development of infrastructure constructor, Colas Canada's health & safety culture across the North American continent.

The aim is for their 8,500 managers and employees to quickly identify SIF (serious injury or fatality) precursor events, preventing accidents before they happen.

Launching this high profile campaign involved deep initial research to clearly identify what were found to be the 8 most common precursors to SIF events, which are called Icons.

The initial launch and cascade of information to managers was spearheaded with a series of health & safety videos.

Animation was the preferred style as it's visually impactful, and quick to get the key messages across.

After its launch it was subsequently produced in French Canadian to meet the needs of their multi-lingual workforce.

Update 2021: Colas have now produced a suite of short video modules to explain the 14 safe behaviours they require from their workforce, expanding on the original managers-only video brief.

The 3 main types of safety animation video commonly used

Multi-character, multi-scene custom 2D animation

This style of animated training video shows exactly everything your workforce need to see to fully comprehend and remember the safety message.

Stick figure animation

Richly animated stick figures explain exactly what your audience need to see,
- with details of all the important specifics, such as equipment, tools or ppe
- but without needing to show detailed workplace scenes or faces
- which reduces the cost without reducing the impact.

Works well for induction video

Animated 3D safety presenter

The video is based around a safety presentation given by a graceful, attractive 3D presenter
- supported by animated icons and caption text, photographs and other visual assets.
Animated in Adobe After Effects, a 3D animated presenter offers a low cost custom solution.

Why is an animated 3D Presenter effective for inducting staff & contractors

Traditionally inductions have been produced with a camera, because specific areas of the site must be seen in order for contractors & new starters to understand the hazards & rules that apply there. Certainly, off-the-shelf presentations are too generic to tackle specific site issues & requirements.

A 3D Animated Presenter offers a new solution that’s easier to make, and costs a lot less than filming onsite.

You’ll notice that where a specific site location needs to be seen, such as a potentially hazardous area, a photograph or series of photographs are used - enough for the viewer to quickly recognise the area when they see it in real life.

This also works well when explaining site-specific personal protective equipment, PPE. Using photographs works.

Now take the electricity network, specifically lockout/tagout. Your workforce don’t need to see every lock & key to understand how & where lockout rules apply. A clear explanation with photographs, text & icons is just as effective.

This same principle can even be applied to moving vehicles in the yard, or road safety. A few graphic arrows and circles around a wagon in the yard can clearly illustrate any hazard, safe distances, walkways, potential risk situation, etc.

Also consider that much of the overall Induction Content will be rule-telling, such as obeying site signage or obeying general site rules (smoking, use of phones, waste disposal, etc). Ditto for health issues like asbestos or dust.

Animated icons and supporting highlight text captions do this job admirably.

The important point is that a graceful 3D Presenter is talking to your employees & contractors and involving them with body language, face expression and tone of voice.

3 big advantages of using a 3D animated presenter for site health & safety induction

1: The first big advantage is money as a 3D Presenter costs at least £1,000 less than traditional alternatives.

2: The instruction is very clear, precise and professional, while remaining eye-catching and engaging for the target audience.

3: Making a 3D Animated Presenter induction needs far less time compared to live shooting, which takes days and days of the H&S manager’s time to plan and arrange the shoot locations, getting them tidy, ensuring workforce look clean and tidy and their PPE is correct and so on.

This is a big job and not to be underestimated. It’s easy to make mistakes without realizing until too late.

So if you need a workplace safety video and are pressed to find the budget for a full-on film, or high cost 2D animation that accurately draws every one of your hazardous site areas

- think 3D Animated Presenter.

3D animation is cheaper and easier, and does the job in an effective way.

Every worker will understand and comply because you’ve explained everything clearly and attractively.

This is high value communication.

Here are 6 easy tips for making a safety video

Got a pressing question - just ask You'll get a prompt, intelligent reply

THE NSG STORY

CASE STUDY

This module was part of glass giant, NSG's new international contractor induction.

They'd made numerous health & safety videos before but always as film - never as safety animations.

Frankly the animated approach appealed as it meant less work on their part, compared to lengthy onsite filming.

From the moment we suggested it, NSG liked the cartoon idea as the workforce impact was obvious.

Cost wise it worked out about the same.

Subsequently it was produced in Latin Spanish, Malay, Polish, Vietnamese and German.

Why does animation provoke disinterested viewers?

We all learned about animation as children without even realising it.

It became a natural way of viewing the world, but more fun too.

Animation brings safety training to life in a new way.

Whether you're explaining basic functionalities, telling the rules, showing a process, explaining the causes of accidents, or motivating individuals to avoid risk-taking, animated video content offers you a fresh opportunity to reduce accidents and promote safe behaviour.

MORE SAMPLES

YACHT MANUFACTURER

Using a presenter figure to demonstrate emergency procedures onboard a large yacht

OUTSOURCE AGENCY

This sample from a contractor safety induction video uses low cost 2D animated characters

GLASS MANUFACTURER

Explaining Site Rules is the dullest part of any induction presentation. Now it's never looked more interesting to employees

RECYCLING PLANT

3D animated presenter video, aimed at quickly inducting visitors to the Head Office of this advanced recycling facility.

VIDEO SPECIFICATION

  • 2-script-compressor

    Full scriptwriting service

  • open mindedness-80

    Sample characters developed

  • 4-style-compressor

    Sample scenes developed

  • 5-illustrations-compressor

    Full detailed storyboard delivered

  • Sales3

    Motion graphics and visual effects

  • Tell-80

    Choice of professional voiceovers - auditioned reading your actual content

  • 6-voiceover-compressor

    Music theme, sound effects & audio post production

  • 7-editing-compressor

    Animating & editing

  • 8-viewings-compressor

    Delivery as mp4 or interactive training media

We offer a complete end-to-end animated safety video production service.

We take your H&S brief and realise it as words & images - set to a voiceover & music - all the ingredients of effective training video.

Your audiences will appreciate it.

OUR SAFETY ANIMATION
STUDIO VIDEO SERVICES

WHEN TO USE ANIMATED VIDEO

To help you decide whether you need a safety video and what approach to take to it, here's a handy list of common safety video topics

  • Launching a new company health or environment initiative
  • When you need new ways to deliver a workforce-changing difference
  • Reviving stale or outdated toolbox talks & safety briefings
  • When the HSE are compelling you to "solve the problem", eg, covid 19 pandemic
  • Explaining any part of your safe system of work, SSOW
  • When filming your process isn't practical
  • For overseas workers with limited English
  • Avoiding danger with humour & memorability instead of fear
  • Explaining safety measures in a meaningful yet light-hearted way
  • Reconstructing an incident or accident without the blood
  • When you're fed up with endless filmed voiceover videos about dull places & near misses
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NSG needed to explain environmental controls to contractors using cartoons to show the problems & solutions in an easy to understand way. One of a suite of animated character videos also produced in German, Spanish, Italian, Malay, Polish and Vietnamese

WHY CHOOSE STUDIO ROSSITER?

Safety animation
Guidance

Invaluable advice

We know what works. 32 years non-stop animation & safety training experience

Safety animation
Message

Award-winning safety script writer

who understands your marketplace and can write for animation

Safety animation
Quality

Dedicated animation team

with latest skills, software and project planning

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THE 7 STEP PROCESS TO ANIMATED HEALTH & SAFETY VIDEO

BRIEF - Tell us your ideas & objectives. We respond with creativity, prices & insight

TALK - Have an online one-to-one with an experienced producer who is there to both listen & guide

SHARE - Exchange ideas & visions so the animated message and your company safety brand are completely in tune

SCRIPT - We write your safe behaviour messages perfectly for your workforce & culture

STORYBOARD - The document details every illustration to show in advance exactly how everything will look

PRODUCTION - Animating & editing takes place in the studio. Our animators bring everything to life.

THE SHOW - It's 100% ready and exactly what you want.

TOTAL TIME: 6-12 WEEKS

NEXT STEP
GET IN TOUCH AND
TELL US YOUR IDEAS

CALL

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