ANIMATED SAFETY VIDEO PRODUCTION
TO ACHIEVE SAFETY TARGETS
THROUGH EFFECTIVE TRAINING
THAT PEOPLE REMEMBER & APPLY EVERYDAY
WHAT DO SAFETY ADVISERS THINK OF ANIMATION
Animation commands their attention so it’s obviously more interesting than watching a standard video with real people.
Characters create images that are sometimes more memorable for individuals.
You can use the characters to soften the discussion so people don’t immediately lose face and become defensive.
Video footage of construction projects can be busy and distracting – looking at another company’s project, seeing all of the unrelated activity.
Animation doesn’t date as quick as actual video footage.
Generally, people see safety information as a chore so they remember little until they are challenged for doing something wrong.
Not using shock tactics as with some footage, keeps it light hearted. Basically it puts a smile on peoples faces.
Without the travel and location shooting costs, animation should be less expensive.
We think that with animation it’s easier to focus on the core message. There’s less distraction. And there’s the opportunity to add supporting graphics and figures speaking directly to the objective.
I don’t believe it delivers better safety but may be a better trigger for people to remember.
Actual video can become outdated quickly, especially if recognizable leaders are featured and then they change.
THE COLAS STORY
Living Goal Zero is the next stage in the development of infrastructure constructor, Colas Canada's safety culture across the North American continent.
The aim is for their 8,500 managers and operatives to quickly identify SIF (serious injury or fatality) precursor events, preventing accidents before they happen.
Launching this high profile campaign involved deep initial research to clearly identify what were found to be the 8 most common precursors to SIF events, which are called Icons.
The initial launch and cascade of information to managers was spearheaded by a video.
Animation was the preferred style as it's visually impactful, and quick to get the key messages across.
After its launch the video was subsequently produced in French Canadian to meet the needs of their multi-lingual workforce.
THE NSG STORY
This video module was part of glass giant, NSG's new international contractor induction.
They'd produced numerous safety videos before but always filmed - never as animation.
Frankly the animated approach appealed as it meant less work on their part, compared to lengthy onsite filming.
From the moment we suggested it, NSG liked the cartoon idea as the audience impact was obvious.
Costwise it worked out about the same.
Subsequently it was produced in Latin Spanish, Malay, Polish, Vietnamese and German.
Animation provokes disinterested audiences. It brings safety to life in a new way.
Whether you're telling the rules, explaining the causes of accidents, or motivating individuals to stop & think, animation offers you a fresh opportunity to reduce accidents and promote safe behaviours
Using a presenter character to demonstrate the various safety aspects of a large yacht.
Showcasing Sustainability Week by using a lifelike cartoon animation of the director responsible, instead of the usual talking head-to-camera approach
Animated safety video to promote the idea of ‘One Team’ to a widespread construction workforce
Explaining Site Rules is arguably the dullest part of any safety presentation. Now it's never looked more interesting
Full scriptwriting service
Sample characters developed
Sample scenes developed
Full detailed storyboard delivered
Professional voiceover with up to 3 music tracks
Music, sound effects & audio post production
Animation & editing
Delivery as mp4 video or interactive training media
We offer a complete end-to-end animated safety video production service.
We take your safety brief and realise it as script & images
- set to a voiceover & music - all the ingredients of great video - but illustrated, not filmed.
Your audiences will love it.
SAFETY VIDEO SERVICES
WHEN TO USE ANIMATED SAFETY VIDEO
- LAUNCHING A NEW SAFETY INITIATIVE
- WHEN YOU NEED A WORKFORCE-CHANGING DIFFERENCE
- REVIVING TOOLBOX TALKS
- WHEN THE HSE ARE COMPELLING YOU TO “SOLVE THE PROBLEM”
- EXPLAINING ANY PART OF YOUR SSOW
- WHEN FILMING ISN’T PRACTICAL
- FOR OVERSEAS WORKFORCES WITH LIMITED ENGLISH
- FOR MAKING POINTS MEMORABLE WITH HUMOUR
- EXPLAINING SAFE WORK PRACTICES IN A MEANINGFUL YET LIGHT-HEARTED WAY
- RECONSTRUCTING AN INCIDENT OR ACCIDENT
- WHEN YOU’RE FED UP WITH ENDLESS VOICEOVER VIDEOS ABOUT BORING PLACES & NEAR MISSES
NSG needed to explain environmental controls to contractors using cartoons to show the problems & solutions in an easy to understand.
One of a suite of videos also produced in German, Spanish, Italian, Malay, Polish and Vietnamese
WHY PICK STUDIO ROSSITER?
THE 7 STEPS TO ANIMATED SAFETY VIDEO
BRIEF - Tell us your ideas & safety objectives. We respond with creativity, prices & insight
TALK - Have a one-to-one with an experienced animator who is there to listen & guide
SHARE - Exchange ideas & visions so the animated message and your safety brand are completely in tune
SCRIPT - We script your safety messages exactly right for your workforce & culture
STORYBOARD - The illustrated document that shows in advance exactly how it will all look
PRODUCTION - Animation & editing takes place
THE SHOW - It’s 100% ready and exactly what you want – now go slay ‘em, tiger!
TOTAL TIME: 6-12 WEEKS
GET IN TOUCH AND
TELL US YOUR IDEAS