ANIMATED SAFETY VIDEO PRODUCTION

YOUR GOAL

TO ACHIEVE SAFETY TARGETS
THROUGH EFFECTIVE TRAINING
THAT PEOPLE REMEMBER & APPLY EVERYDAY

WHAT DO SAFETY ADVISERS THINK OF ANIMATION

Animation commands their attention so it’s obviously more interesting than watching a standard video with real people.

Characters create images that are sometimes more memorable for individuals.

You can use the characters to soften the discussion so people don’t immediately lose face and become defensive.

Video footage of construction projects can be busy and distracting – looking at another company’s project, seeing all of the unrelated activity.

Animation doesn’t date as quick as actual video footage.

Generally, people see safety information as a chore so they remember little until they are challenged for doing something wrong.

Not using shock tactics as with some footage, keeps it light hearted. Basically it puts a smile on peoples faces.

Without the travel and location shooting costs, animation should be less expensive.

We think that with animation it’s easier to focus on the core message. There’s less distraction. And there’s the opportunity to add supporting graphics and figures speaking directly to the objective.

I don’t believe it delivers better safety but may be a better trigger for people to remember.

Actual video can become outdated quickly, especially if recognizable leaders are featured and then they change.

THE COLAS STORY

CASE STUDY

Living Goal Zero is the next stage in the development of infrastructure constructor, Colas Canada's safety culture across the North American continent.

The aim is for their 8,500 managers and operatives to quickly identify SIF (serious injury or fatality) precursor events, preventing accidents before they happen.

Launching this high profile campaign involved deep initial research to clearly identify what were found to be the 8 most common precursors to SIF events, which are called Icons.

The initial launch and cascade of information to managers was spearheaded by a video.

Animation was the preferred style as it's visually impactful, and quick to get the key messages across.

After its launch the video was subsequently produced in French Canadian to meet the needs of their multi-lingual workforce.

THE NSG STORY

CASE STUDY

This video module was part of glass giant, NSG's new international contractor induction.

They'd produced numerous safety videos before but always filmed - never as animation.

Frankly the animated approach appealed as it meant less work on their part, compared to lengthy onsite filming.

From the moment we suggested it, NSG liked the cartoon idea as the audience impact was obvious.

Costwise it worked out about the same.

Subsequently it was produced in Latin Spanish, Malay, Polish, Vietnamese and German.

Google Rating
5.0

Animation provokes disinterested audiences. It brings safety to life in a new way.
Whether you're telling the rules, explaining the causes of accidents, or motivating individuals to stop & think, animation offers you a fresh opportunity to reduce accidents and promote safe behaviours

MORE SAMPLES

YACHT MANUFACTURER

Using a presenter character to demonstrate the various safety aspects of a large yacht.

CARILLION

Showcasing Sustainability Week by using a lifelike cartoon animation of the director responsible, instead of the usual talking head-to-camera approach

CARILLION

Animated safety video to promote the idea of ‘One Team’ to a widespread construction workforce

NSG

Explaining Site Rules is arguably the dullest part of any safety presentation. Now it's never looked more interesting

VIDEO SPECIFICATION

  • script-icon-blue

    Full scriptwriting service 

  • pen-blue

    Sample characters developed

     
  • animation-blue

    Sample scenes developed

     
  • 3d-buildings-blue

    Full detailed storyboard delivered

     
  • microphone-blue

    Professional voiceover with up to 3 music tracks

  • headphones-blue

    Music, sound effects & audio post production

     
  • mortar-board-blue

    Animation & editing
     
     
  • delivery-truck-blue

    Delivery as mp4 video or interactive training media

     

We offer a complete end-to-end animated safety video production service.

We take your safety brief and realise it as script & images

- set to a voiceover & music - all the ingredients of great video - but illustrated, not filmed.

Your audiences will love it.

OUR ANIMATED
SAFETY VIDEO SERVICES

WHEN TO USE ANIMATED SAFETY VIDEO

 

  • LAUNCHING A NEW SAFETY INITIATIVE
  • WHEN YOU NEED A WORKFORCE-CHANGING DIFFERENCE
  • REVIVING TOOLBOX TALKS
  • WHEN THE HSE ARE COMPELLING YOU TO “SOLVE THE PROBLEM”
  • EXPLAINING ANY PART OF YOUR SSOW
  • WHEN FILMING ISN’T PRACTICAL
  • FOR OVERSEAS WORKFORCES WITH LIMITED ENGLISH
  • FOR MAKING POINTS MEMORABLE WITH HUMOUR
  • EXPLAINING SAFE WORK PRACTICES IN A MEANINGFUL YET LIGHT-HEARTED WAY
  • RECONSTRUCTING AN INCIDENT OR ACCIDENT
  • WHEN YOU’RE FED UP WITH ENDLESS VOICEOVER VIDEOS ABOUT BORING PLACES & NEAR MISSES

NSG needed to explain environmental controls to contractors using cartoons to show the problems & solutions in an easy to understand.
One of a suite of videos also produced in German, Spanish, Italian, Malay, Polish and Vietnamese

WHY PICK STUDIO ROSSITER?

Why Pick Studio Rossiter for Animated Training Videos?
Animated safety video production
Animated safety video production

THE 7 STEPS TO ANIMATED SAFETY VIDEO

BRIEF - Tell us your ideas & safety objectives. We respond with creativity, prices & insight

TALK - Have a one-to-one with an experienced animator who is there to listen & guide

SHARE - Exchange ideas & visions so the animated message and your safety brand are completely in tune

SCRIPT - We script your safety messages exactly right for your workforce & culture

STORYBOARD - The illustrated document that shows in advance exactly how it will all look

PRODUCTION - Animation & editing takes place

THE SHOW -  It’s 100% ready and exactly what you want – now go slay ‘em, tiger!


TOTAL TIME: 6-12 WEEKS

Call: UK 0845 366 4131 | International: 0044 1695 726887
Rossiter & Co Ltd | Registered in England
Reg. No: 4333515 | VAT No: 483622044