Still not sure?

The second biggest search engine in the world is youtube, with over a billion viewings per day in 2012, and further huge increases expected for 2013 and 2014.

Major advertisers have already committed huge budgets to web video. 

It would be foolish for you to miss out.

If you need an effective web video presence then we can deliver.

Set our multi-award winning team to work producing your web video, one that will rivet professional buyers, business customers & consumers to your web page.

Our multi-award winning team offer a fully professional service from concept to completion.

We can deliver your web video production in less than 2 weeks.

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Web video production – 29 Different ways for businesses and organisations to use it

Web video production comes in hundreds of varieties and styles.

For the marketers out there, here are 29 we’ve come across:

• As a home page overview, explaining your business proposition, process, features, messages or story
   
• Promoting individual products, services or branding within areas of your company site
   
• As a dedicated landing page message to convert ppc web advertising click-throughs using actors or voiceover
   
• As a video sales message (with animated graphics) in your email or internet marketing campaign
   
• As a video short in the Google search engine’s content network campaigns to drive more traffic
   
• As a link in sales email templates, anticipating customer sales queries
   
• Include as a bonus to kick off your powerpoint slideshow presentations
   
• Include in your 2012 pdf brochure or brochures.
   
• As a series of mini online sessions, seminars or webinars for educating customers in the use of your technical products – using 2d and 3d graphics
   
• Interactive sales video to guide customers through a series of related choices, resulting in a sale or enquiry
   
• Advertise online software, equipment or technology – or demonstrate critical functionality.
   
• To show recent case studies, films or a portfolio of successful finished projects – your years of experience & know-how on a project by project basis.
   
• Webstreaming your customer testimonials to support and prove the commercial claims you make in your web pages
   
• Product video demonstration to promote ecommerce catalogue sales of strategic, or high value, or fast-moving products. This works B2B and B2C.
   
• Include in your business multimedia presentation, ppt demonstrations or flash presentations – complete with story-telling animations
   
• Deliver a free online news experience to site visitors or workforce, or a body of client and public. Start your own tv channel.
   
• Offer as an elearning tool, as part of an elearning suite, or series of training modules, guides or tutorials, using intranet hosting
   
• To make your website look more professional, creative and exciting than competitors
   
• Create a series of videos or blog posted to showcase the development of a groundbreaking major project  - from blog articles to vlog
   
• Communicate with online team or group briefings that cut across regions, borders and world timezones
   
• CEO address to engage and unite clients, management, workforce or press
   
• Announce news release details to press, or whatever makes a buzz in your sector
   
• Broadcasting end of year shareholder communications including comment by your CEO, Financial Director, and Marketing Director
   
• Provide lightweight downloadable attachments in emails
   
• To push your weekly / monthly / quarterly promotion, making your offer more attractive
   
• To start a youtube.com video channel, developing your consumer presence in an important and current viral way
   
• Offer a powerful additional and unique Customer Touch Point
   
• Website video Q&A or faq for product / policy information, inc video e-books
   
• Multiple clickable videos to explain your products or maintenance system through the eyes of different levels of users, such as Office staff, Managers, Buyers, or Directors

How many of these 29 different ways to use web video will make a positive impact on your business?

Web Video Production Costs

Today’s web video production & development costs less than traditional DVD or Blu-ray.

Why?

Because of the small viewing area on a web page, maybe only 832×468 pixels at the most, less detail is required to be shown – compared to a True 1080 HD quality Blu-ray

The emphasis is far more on the message, and this costs less.

Web videos are short, typically 1 to 2 minutes.

Web video productions are more direct, and less reliant on the effects, fast moving shots, or expensive techniques found in blu-ray.

Everything is optimised for minimal customer viewing time.

Because of this, web videos can start as low as £399!

Business Video Hosting

When web video production springs into people’s minds, the last thing they usually trhink of is hosting their video.

Yet the hosting service is what delivers the business message to the customer, day after day.

So you’ll need bandwidth autodetect, interactivity, plus compatibility with iPad, iPhone, android, Mac as well as Windows PC.

And this is just the beginning.

See 7 Top Tips for Business Video Hosting here www.rossiterandco.com/business-video-hosting

Cost versus Creativity

Business video tools designed for the web need creativity and high production standards to avoid being tarred as YouTube trash.

Youtube trash? We mean footage that’s poorly filmed, untidily edited, then bolted onto a windy script, not to mention poor audio and a possible breach of copyright music – and maybe even edited on a fake copy of Adobe CS5.5

Nonetheless, creativity doesn’t mean commitment to great expense. It’s not about how many cameras you use.

Every web video producer knows that a great web video starts with a great script. This is what web video requires.

There are many different web video production styles available to match the message in your script.

Speak to any experienced proven web video producer, or view the samples in this website – see and feel for yourself.

www.rossiterandco.com/WebVideoProductionGallery.htm

Starting Web Video Production

Our studio offers an outstanding end-to-end service from concept to delivery in all formats.

Because we have a number of in-house video editors, we can usually offer fast delivery.

Call us or write and tell us your web video production ideas

We’ll add value to them, and supply you with a cost.

Still determined to have a web video production? Hurry and call now! 0845 366 4131