This 9 Point Primer covers video runtime, page position, budget, how many videos, creativity, video promotion, measuring success, and video hosting.
There’s a dash for web video, with every business now wanting a stronger, more compelling online presence. For many, video has now become a “when” rather than an “if”.
This Primer is written for you – the web video first timer.
It examines a whole series of unknowns – which you, the business owner or marketer needs advance warning of before setting off on your first web video production journey.
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9 Point Primer Contents
Deciding your video runtime – and knowing when to shut up
Choosing your video’s position on the page – or making it visible to customers
Determining your video budget – or how little do I need to spend
Filming web video – or not even filming at all
How many videos do you need – no one ever needs just one!
Adding your creative input to a video – having your say
Promoting your web video – telling the world for free
Measuring your web video’s success – how well are you really doing?
Web video delivery, hosting & players – the 19 point checklist
Web video production terms explained