Client Testimonial Video
What we offer:
Instead of of a the usual Scope & Capability Corporate Video, you can have a Testimonial Video streaming on your website that may well be More Effective, yet Cost Significantly Less.
Prices from £2,495
Client testimonial video delivers:
- Increased confidence in buyers that everything you’ve said is true
- Increased credibility when they see big names they respect frankly admitting how good you really are
- Greater interest in your website and what you offer
If you’re looking at Corporate DVD then a Client Testimonial Video may well be a better, lower cost substitute.
Call 0845 366 4131 or email us to discuss your ideas.
Q) Who’s best at converting today’s prospects into tomorrow’s customers?
A) Your existing customers!
Q) Why do you need existing customers to do this for you?
A) Because new clients don’t always believe or understand everything you say!
It’s 2013 and obviously there are pages on your website where your credibility must operate at maximum, where your claims must be 100% believed.
This may be your enquiry page, or your top product page, or your customer service page.
Whichever web page it is, keen students of marketing will know an online customer testimonial video will ensure you’re believed.
Your credibility will be reinforced. A client testimonial video provides proof for all the world to see, that you deliver what you claim to deliver.
It can be promotional video at its best.
Testimonial video production
Here’s the process:
- You arrange a date a with your client for our crew to call and film them. Only 30 minutes are required for the actual interview with your client.
- We assist and support you developing your Questionnaire so no possible endorsement opportunities are missed during the interview.
- We also provide Guidance Notes for Interviewees, helping clients feel more comfortable and self-assured.
- We shoot on location at your client’s premises to ensure minimum inconvenience.
- We provide an experienced director-camera operator who is considerate and tactful. The footage is shot and edited in HD technology for stunning quality.
- The client is virtually cosmeticised during post production to make them look more attractive.
- We supply you with a mp4 that you can publish on your website.
Testimonial video production is as easy as picking up the phone and asking your best customer to return a long-overdue favour – customized to you.
Reassuring your client
While many customers are glad to help you out because they appreciate the high quality television-style service you provide, they still need reassurances.
Here’s what to say:
- Ask the client to pick a time that that is convenient to them. All you need is 30 minutes at a time to suit.
- Preparation is minimal. Ask them to look tidy, be honest, and choose a room or outdoor location to suit.
- Offer a final cut for approval prior to publishing, so they can be 100% assured they’ve not been misunderstood in any way.That’s it. Pick up the phone and ask. It’s that simple.
Client Testimonial Video Bonuses
Most testimonial video productions have hidden bonuses, often free.
Bonus 1 – Extra Videos: Often a good client interview will produce additional usable video clips as well as 1 single video, such as case studies for different markets, innovations they’ve seen, how they’ve developed with you, etc. These clips can be used on other suitable pages in your website, or even blog.
Bonus 2 – Better Presentations: You can also include the testimonial video clips in your PowerPoint presentations for companies, by inserting them as Windows Media wmv files, or in your companys software or intranet.
Bonus 3 – Additional Credibility: Often a colleague may be available to provide an additional interview, perhaps from a technical or other professional angle, adding further credibility to your testimonial video tour.
The Next Steps
- Write or call and tell us you’d like to produce a client testimonial video
- Write or call your best client, and arrange a suitable shoot time
- Within weeks all your future customers will see the testimonial video on your website and in your presentations
That’s it. You’ve started. Your client testimonial video production is now underway. Write to us and share your ideas.
Web Video Booster Pack
A Web Video Booster Pack is a suite of essential tools that will boost your web sales.
Like furniture in a new home, or petrol on a new car, every new web video job needs a Web Video Booster Pack. It offers 12 essential features to maximise your web sales.
Learn more about the Web Video Booster Pack here
How to get the best out of a Testimonial Filming Event Day
> Arrange for photography while client is still smiling.
> If you’re actively advertising, get the brand in picture
> If it’s an industrial product or service, include photos
> Ask the client to bring a manager along. They can speak too. And they might be great!
> Keep the team out from the room where the client is being interviewed.
> After you record each take, make sure you shows the client how they look.
> Let the client use the footage as news on their blog
